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<title>Illuminated Advisors</title>
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<language>en-US</language><itunes:author>Anna Shea</itunes:author>
<description><![CDATA[In this mini-podcast, financial advisors can get brief and informative tips on how to maximize their digital marketing strategy. ]]></description>
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<itunes:name>Anna Shea</itunes:name>
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<copyright>illuminated advisors 2020</copyright>
<itunes:subtitle>Digital marketing insights exclusively for financial advisors</itunes:subtitle>
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<item><title>Website Wisdom</title>
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<pubDate>Fri, 02 Oct 2020 16:02:55 -0000</pubDate>

<itunes:duration>00:06:32</itunes:duration>
<itunes:subtitle>Getting a website to its full potential takes time. But it's worth it.</itunes:subtitle>
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<description><![CDATA[<p>Episode #2: Website Wisdom</p>
<p>With a website, it can be hard to know how much time and effort you should put into your content, your branding, your blog - and how much all that time and effort will pay off. In this episode, we cover the three main factors that go into building and maintaining a good website and what you can do to improve your website's SEO.</p>
<p>For more tips and pro marketing advice for your financial advisory practice visit us at <a href="https://illuminatedadvisors.com" rel="nofollow">IlluminatedAdvisors.com</a> or schedule a discovery call with us today.</p>]]></description>
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<itunes:season>1</itunes:season>
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<item><title>What Can an Alexa Skill do for Your Firm?</title>
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<pubDate>Sun, 13 Sep 2020 23:06:29 -0000</pubDate>

<itunes:duration>00:01:59</itunes:duration>
<itunes:subtitle>If you are a financial advisor hoping to stay on top of consumer trends, then you should really think about implementing an Alexa or Google Home marketing strategy, or both. </itunes:subtitle>
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<description><![CDATA[<p>Episode 1: What Can an Alexa Skill do for Your Financial Advisory Firm?</p>
<p>If you are a financial advisor hoping to stay on top of consumer trends, then you should really think about implementing an Alexa or Google Home marketing strategy, or both. </p>
<p>For financial advisors, adding an Alexa Skill to your marketing strategy can help to promote your brand by providing your clients and potential clients with convenience of information.</p>
<p>Enhancing your user experience can help people interact with your brand more readily and ultimately, that drives an increase in new revenue and a decrease in attrition.</p>
<p>For more tips and pro marketing advice for your financial advisory practice visit us at <a href="http://IlluminatedAdvisors.com" rel="nofollow">IlluminatedAdvisors.com</a> or schedule a discovery call with us today.</p>]]></description>
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