How did Taiwan become a global leader in gender equality and high-tech innovation?

In this episode, Mikhal Heffer sits down with Ms. Yaping Abby Lee, Taiwan’s Ambassador, to explore the unique business landscape of this island powerhouse. Taiwan isn’t just a leader in semiconductors; it’s a global model for women’s leadership, with women holding a staggering 42% of positions of power.

Mikhal also shares her personal connection to Taiwan—from her days as an East Asian Studies student to the story behind her Chinese name, 林美霞 (Lín Měi Xiá).

This episode is brought to you by Lichi Translations. Our connection to the Ambassador began when we provided simultaneous interpretation for her presentation on gender equality at the Zulat Institute.

Learn more about us:

www.lichitranslations.com

lichi@lichi.co.il

972-523516070

I'm excited to invite you to join me on a special journey through a new episode of my podcast – a voyage into the fascinating world of Japanese business culture.

I'm heading to Tokyo next week, and in anticipation of the trip, I had a conversation with Nanako Akiyoshi, the owner of a PR firm that helps foreign businesses succeed in the Japanese market.

During our conversation, we explored: • How to succeed in a country with cultural codes so different from our own • How to be less Israeli and more Japanese in the Land of the Rising Sun • How to overcome the language barrier, which is one of the significant challenges in working together • What makes the Japanese laugh • Plus, practical tips for those visiting Japan

I invite you to listen to our episode. If you would like to contact Nanako, please visit her website: https://jayid.co.jp/en

Feel free to respond, give feedback, and share it with others.

Mikhal Heffer Founder & CEO of Lichi Translations 972-52-3516070 lichi@lichi.co.il www.lichitranslations.com

I had the pleasure of meeting Jiri at a BNI networking event in Prague.

When he invited me to be a guest on his podcast, which reaches both Czech and international audiences, I eagerly seized the opportunity and replied with a resounding "yes."

During our conversation, we discussed: • The AI revolution and the changing role of translators • Criteria for selecting the right translator and the essentials needed • Insights on navigating the international market effectively • The significance of collaborative decision-making with your team

Plus, I shared some personal and exhilarating achievements as a business owner.

I warmly invite you to tune in and listen to the episode we recorded together.

Mikhal Heffer Founder & CEO of Lichi Translations 972-52-3516070 lichi@lichi.co.il www.lichitranslations.com

This podcast is usually in Hebrew, as we are located in Israel; however, this time we decided to record a podcast in English for our global friends. Who will you meet?

• Mikhal Heffer, Manager of Lichi Translations
• Gad Benett, Managing Partner of Paulina Ben-Ami, Patent Attorneys

We discussed what companies are looking for in the international market, how we can assist them by filing their patents in different countries, and translating their materials into different languages. We also discussed the AI revolution and its impact on our industry. Join us for valuable tips!

Mikhal Heffer Founder & CEO of Lichi Translations 972-52-3516070 lichi@lichi.co.il www.lichitranslations.com

Gad Benett, https://benami.com gad@benami.com

Imagine you're Mike or Mary, an aspiring entrepreneur with dreams of launching a major burger chain. You've got what seems like a brilliant marketing idea: a massive, bright yellow "M" that would be impossible to miss from the highway leading to your restaurant.

Everything sounds perfect, except for one tiny detail—there's already a rather successful burger chain using that exact symbol. You might have heard of them... McDonald's?

Well, it's only slightly similar, you might think. What could possibly go wrong? Actually, quite a lot. A company's trademark, like McDonald's iconic "M," is legally protected, and even a slight infringement can result in serious financial consequences.

I recently discussed this topic on my podcast with Attorney Ariel Dubinsky, an expert in domestic and international trademark registration and intellectual property law. He emphasized the importance of extreme caution in this complex field and warned against taking unnecessary risks.

As it happens, Ariel is also a client of Lichi Translations—we recently handled a Hebrew-to-Chinese trademark translation for him, complete with notarial certification for the benefit of an Israeli client who manufactures at a factory in China. 

In our episode, we dive deep into the intricacies of translation projects, trademark registration, infringement, and protection.

Trust me, it's a fascinating discussion you won't want to miss!

In this episode we explore the impact of AI on translations, discuss the Hebrew/English translation project we did together and gain insights into Israel's current situation.

Tune in for an episode that will challenge your thinking and expand your understanding of human behavior in technology and geopolitics.

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For more information:

Mikhal Heffer Founder and CEO Lichi Translations Lichi@lichi.co.il 972-52-3516070