Media Buy Times - Media Buying Podcast http://mediabuytimes.com/ Pinecast (https://pinecast.com) enMedia Buy Times Media Buy Times stephen@pickconsulting.com no Media Buy Times - Media Buying Podcast http://mediabuytimes.com/ https://storage.pinecast.net/podcasts/covers/61b8862e-d01c-44b8-bcb9-79607c21d278/mbt-square-logo.jpg episodic Copyright 2026 Covering the hottest topics in media buying Adding TV to Media Mix for Brand Search Benefits https://pinecast.com/guid/f0a20f44-87e2-4d44-9659-78799b610ab9 Wed, 19 Oct 2016 09:29:35 -0000 00:27:22 TV is a strong reach media that represents the largest portion of time spent with media for most consumers, even… Read more Adding TV to Media Mix for Brand Search Benefits TV is a strong reach media that represents the largest portion of time spent with media for most consumers, even… Read more Adding TV to Media Mix for Brand Search Benefits

This podcast is powered by Pinecast.

]]> no Multitouch Attribution for Online Marketing Podcast https://pinecast.com/guid/609ee392-f191-4c40-95a9-cd74ca6d315f Mon, 10 Oct 2016 18:23:11 -0000 00:05:18 Attribution is the process of allocating credit for user acquisitions and transactions to various media included within a media plan.… Read more Multitouch Attribution for Online Marketing Podcast Attribution is the process of allocating credit for user acquisitions and transactions to various media included within a media plan.… Read more Multitouch Attribution for Online Marketing Podcast

This podcast is powered by Pinecast.

]]> no Direct Response TV 101 Podcast https://pinecast.com/guid/3a663f9d-cada-4744-9953-7474519e6596 Mon, 10 Oct 2016 18:22:17 -0000 00:14:16 Consumers still spend half of their media time with TV which is amazing considering all the headlines touting TV’s decline.… Read more Direct Response TV 101 Podcast Consumers still spend half of their media time with TV which is amazing considering all the headlines touting TV’s decline.… Read more Direct Response TV 101 Podcast

This podcast is powered by Pinecast.

]]> no Is TV Really Dead? Podcast https://pinecast.com/guid/16664546-a9c0-419b-ad53-9b1314f0848b Mon, 10 Oct 2016 18:21:04 -0000 00:05:31 While there is no question that TV’s dominance as a mass reach vehicle is in flux, it is not slipping… Read more Is TV Really Dead? Podcast While there is no question that TV’s dominance as a mass reach vehicle is in flux, it is not slipping… Read more Is TV Really Dead? Podcast

This podcast is powered by Pinecast.

]]> no TV Media Response Attribution Podcast https://pinecast.com/guid/dd324625-4cad-4fa2-88bd-df794c9ef453 Mon, 10 Oct 2016 18:18:45 -0000 00:05:21 For online marketers, the prospect of adding media such as TV to the media mix seems irrational. It is expensive,… Read more TV Media Response Attribution Podcast For online marketers, the prospect of adding media such as TV to the media mix seems irrational. It is expensive,… Read more TV Media Response Attribution Podcast

This podcast is powered by Pinecast.

]]> no Digital Marketing and Multi-touch Attribution Podcast https://pinecast.com/guid/596bdc7e-baaf-405b-bb00-dd0d92d0e292 Mon, 10 Oct 2016 18:13:32 -0000 00:05:18 Multi touch attribution takes into account all trackable consumer touchpoints, not just the last click before conversion. Multi touch attribution… Read more Digital Marketing and Multi-touch Attribution Podcast Multi touch attribution takes into account all trackable consumer touchpoints, not just the last click before conversion. Multi touch attribution… Read more Digital Marketing and Multi-touch Attribution Podcast

This podcast is powered by Pinecast.

]]> no