Columbus Ecommerce Podcast https://www.meetup.com/Columbus-eCommerce-Meetup/ Pinecast (https://pinecast.com) en-USProductPro ProductPro myrongold2018@gmail.com no Columbus Ecommerce Podcast https://www.meetup.com/Columbus-eCommerce-Meetup/ https://storage.pinecast.net/podcasts/covers/00ec15e5-0290-4b3d-847c-4f455318d54f/Columbus_ecommerce_podcast__1_.png episodic Copyright 2018 All Things E-commerce in Columbus, Ohio Episode 12 - Sears Bankruptcy https://pinecast.com/guid/2ff9c4f0-ffaa-425f-a53c-30ab42b87ddc Thu, 25 Oct 2018 19:22:48 -0000 00:06:17 How an innovator becomes obsolete in retail Episode 12 - Sears Bankruptcy

With the news of Sears filing for bankruptcy, Chris and Myron discuss how the company went from one of the earliest innovators in retail to bankruptcy.

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]]> no Episode 11 - Q4 & Holiday Season Prep https://pinecast.com/guid/f759287f-7b6e-4300-8103-9c027c83225e Mon, 15 Oct 2018 20:15:48 -0000 00:22:14 How will you prepare for BFCM in retail? Episode 11 - Q4 & Holiday Season Prep

In this week's episode, Chris and Myron discuss upcoming trends in e-commerce as we prepare for Q4 and BFCM.

Join us on Tuesday, October 16 for the next Columbus eCommerce Meetup hosted by F13 Works! Rev1 Ventures has volunteered their event space, which means plenty of seating and free parking on their surface lot.

Our guests for this month’s meetup are Dustin and Elliot Fisher. Both run a successful e-commerce business known as Donkey Tees. They are experienced retailers and have diversified their distribution channels by enabling several different sales channels including Amazon, eBay, Etsy, and even a brick & mortar location.

The team from Donkey Tees will be discussing how to begin adding new sales channels to your business and offering insight into prepping for the Q4 holiday season.

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]]> no Episode 10 - Building a Brand on Social Media w/ Pebby Forevee https://pinecast.com/guid/bbc0118c-8042-43de-942a-3bb9ff8b2618 Mon, 10 Sep 2018 16:02:57 -0000 00:40:52 Scaling and leveraging social media for your e-commerce business Episode 10 - Building a Brand on Social Media w/ Pebby Forevee

In the final part of our episode with Pebby, we discuss how she has grown her social media presence to drive sales and conversions for her business.

The Pebby Forevee brand was started to help you get ready for the day effortlessly, all while feeling confident and comfortable without sacrificing your personal style. After starting on Etsy, Pebby grew her brand exponentially online. With over 40,000 followers on Instagram, 21,000 likes on Facebook, and half a million views on Pinterest, 95% of Pebby’s sales come from social media.

Join us on September 11 as Pebby shares details on how to build and scale a brand on social media. Her techniques for generating sales and growing a loyal customer base are great for those new to e-commerce and seasoned veterans.

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]]> no Episode 9 - Building a Brand on Social Media w/ Pebby Forevee https://pinecast.com/guid/4dc875f7-71f5-4653-89db-8bb8d7c93172 Wed, 05 Sep 2018 13:39:12 -0000 00:16:55 Scaling and leveraging social media for your e-commerce business Episode 9 - Building a Brand on Social Media w/ Pebby Forevee

In part 1 of our episode with Pebby, we discuss her journey in e-commerce from a small Etsy shop to a full-time business on Shopify. Pebby shares how social media has accelerated her business and why being authentic is so important.

The Pebby Forevee brand was started to help you get ready for the day effortlessly, all while feeling confident and comfortable without sacrificing your personal style. After starting on Etsy, Pebby grew her brand exponentially online. With over 40,000 followers on Instagram, 21,000 likes on Facebook, and half a million views on Pinterest, 95% of Pebby’s sales come from social media.

Join us on September 11 as Pebby shares details on how to build and scale a brand on social media. Her techniques for generating sales and growing a loyal customer base are great for those new to e-commerce and seasoned veterans.

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]]> no Episode 8.5 - Facebook Advertising w/ Maxx Blank Part 2 https://pinecast.com/guid/dc60741b-14fc-4af0-930d-7563e4ad1393 Mon, 03 Sep 2018 19:29:33 -0000 00:34:42 Successfully optimizing your paid advertising Episode 8 - Facebook Advertising w/ Maxx Blank

In part 2 of our episode with Maxx Blank, we discuss how he properly launches and scales a campaign on Facebook Ads Manager.

Maxx is a seasoned expert when it comes to paid advertising. He runs multiple e-commerce brands that generate high revenue from his Facebook advertising efforts.

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]]> no Episode 8 - Facebook Advertising w/ Maxx Blank https://pinecast.com/guid/0c2493ca-d7c8-43b7-93b4-c15cf17ef1ec Mon, 20 Aug 2018 18:54:12 -0000 00:15:42 Successfully optimizing your Facebook advertising Episode 8 - Facebook Advertising w/ Maxx Blank

In part 1 of our episode with Maxx Blank, we discuss his early experiences with Facebook advertising and how he properly launches and scales a campaign on Facebook Ads Manager.

Maxx is a seasoned expert when it comes to paid advertising. He runs multiple e-commerce brands that generate high revenue from his Facebook advertising efforts.

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]]> no Episode 7 - Emblem Athletic https://pinecast.com/guid/8451441f-c6dd-4a9c-86e8-a1580ef14a0c Fri, 06 Apr 2018 17:43:02 -0000 00:26:57 Mike Nemeth Discusses Emblem Athletic Episode 7 - Emblem Athletic

In our final episode with Mike Nemeth, President at Emblem Athletic, we discuss his the story of Emblem Athletic and where its future is headed.

Through custom athletic apparel, Emblem Athletic strengthens teams, athletes, and organizations.

The other big athletic apparel brands spend millions on endorsements and design their clothes to sell their logo – not yours. We think there’s a better way.

Through our network of Emblem Design Reps, we design and deliver unique athletic gear that is completely customized with your brand. Each customer gets personal service through a simple system that eliminates the time and hassle of ordering custom team gear.

From branded moisture-wicking shirts for gyms to personalized uniforms for dozens of sports, Emblem Athletic has outfitted thousands of athletes, including those on the US Olympic team.

At the heart of our business is a commitment to put money back into sports programs that make a positive difference in the lives of student athletes. Because of our customers at Emblem Athletic, we’ve helped pay for registration fees and uniform costs for underprivileged athletes.

How can you get involved? To learn more about the easiest way to set up custom athletic gear for you, visit www.emblemathletic.com

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]]> no Episode 6 - Entrepreneurship & Early E-commerce Experience https://pinecast.com/guid/ba174709-60ac-40c7-91f4-98183bbd61a3 Fri, 23 Mar 2018 14:11:55 -0000 00:15:34 Mike Nemeth Part 1 Episode 6 - Entrepreneurship & Early E-commerce

This week we interview Mike Nemeth, President at Emblem Athletic, we discuss his entrepreneurial background and first experience with e-commerce and Shopify in the early 2000's.

Through custom athletic apparel, Emblem Athletic strengthens teams, athletes, and organizations.

The other big athletic apparel brands spend millions on endorsements and design their clothes to sell their logo – not yours. We think there’s a better way.

Through our network of Emblem Design Reps, we design and deliver unique athletic gear that is completely customized with your brand. Each customer gets personal service through a simple system that eliminates the time and hassle of ordering custom team gear.

From branded moisture-wicking shirts for gyms to personalized uniforms for dozens of sports, Emblem Athletic has outfitted thousands of athletes, including those on the US Olympic team.

At the heart of our business is a commitment to put money back into sports programs that make a positive difference in the lives of student athletes. Because of our customers at Emblem Athletic, we’ve helped pay for registration fees and uniform costs for underprivileged athletes.

How can you get involved? To learn more about the easiest way to set up custom athletic gear for you, visit www.emblemathletic.com

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]]> no Episode 5 - Launch Labs and Fidget Spinners https://pinecast.com/guid/1a467755-2978-4ec6-baa1-5fc2f6c5e2df Fri, 09 Mar 2018 15:21:30 -0000 00:22:45 Andrew Lien Part 2 Episode 5 - Launch Labs and Fidget Spinners

In the final part of our interview with Andrew Lien, Co-founder and Partner at Launch Labs, we discuss the beginnings of Launch Labs and the hurdles faced when bringing products to market. Andrew also shares his fidget spinner journey and the unique spin he took to find success with this trending product.

Launch Labs is a small team of engineers, designers, and strategists that specializes in developing and delivering new products & brands to the world.

They do research, design & develop products and launch stuff into the market.

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]]> no Episode 4 - Taking a Product From Concept to Market https://pinecast.com/guid/7bf6a1de-b7ca-40fe-9fd9-f35f92846a48 Fri, 23 Feb 2018 15:19:04 -0000 00:12:26 Featuring Andrew Lien Episode 4 - Taking a Product From Concept to Market

This week we're joined by Andrew Lien. Co-founder and Partner at Launch Labs, a small team of engineers, designers, and strategists that specializes in developing and delivering new products & brands to the world.

They do research, design & develop products and launch stuff into the market.

Andrew shares his journey of launching his first product, the Juiceboxx MacBook Charger Case. Hear the pain points, lessons learned, and insightful advice he encountered throughout this journey.

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]]> no Episode 3 - Online Retail's Landscape https://pinecast.com/guid/89bdff07-5746-4793-a1e9-835a0b14a445 Fri, 26 Jan 2018 13:09:22 -0000 00:07:57 How traffic, conversion rates, and advertising are changing for retailers Product Pain Points Episode 3 - Online Retail's Landscape

Understanding how consumer behavior has shifted in online retail. Web traffic is increasing, but conversion rates are dropping. Why is that? How should retailers react? All these answers and more on episode 3 of the Product Pain Points Podcast.

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]]> no Episode 2 - Extended vs. Endless Aisle https://pinecast.com/guid/c8354461-2e71-4d8e-9f8f-99cd146128eb Fri, 12 Jan 2018 14:08:05 -0000 00:07:35 Understanding how new product lines can boost conversions. Product Pain Points Episode 2 - Extended vs. Endless Aisle

Big names like Amazon and Wal-Mart have found great success through adopting the "endless aisle" ideology. Myron and Chris discuss how large companies like Victoria's Secret can benefit from this concept, as well as smaller, independent e-commerce retailers.

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]]> no Episode 1 - Holiday Shipping https://pinecast.com/guid/f147766b-7a46-44ca-bb40-2d23b7b4c071 Fri, 05 Jan 2018 11:50:33 -0000 00:08:46 How Printful Dropped the Ball This Year Product Pain Points Episode 1 - Holiday Shipping

Following the end of Q4, Chris and Myron discuss the highs and lows of holiday shipping for independent online retailers. Some suppliers delivered (no pun intended), while other dropped the ball big time. Hear their thoughts on this and more, all in 15 minutes or less.

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