Wedding Bossness

Everything you need to know about hiring a virtual assistant with Adrienna McDermott

Mon, 03 May 2021 07:00:00 -0000

Check out Adrienna's offerings here:

https://thecreativevaacademy.com/

https://www.instagram.com/thecreativevaacademy/

http://avaandthebee.com/

https://www.instagram.com/avaandthebee/

https://www.facebook.com/avaandthebee/

https://www.pinterest.com/avaandthebee

Listen to the Wedding Bossness podcast here: https://linktr.ee/weddingbossness

Subscribe to Musicbed - http://share.mscbd.fm/WeddingBossness

Your subscription to Musicbed includes: - Unlimited music for all of your wedding films - Access to a curated roster with hundreds of artists and composers, including CHPTRS, Tim Halperin, The Light The Heat, Tony Anderson, Chad Lawson, and more. Also, browse dozens of curated playlists like Romantic, Uplifting Acoustic, Cinematic, and more. - Full clearance to upload to all social media and streaming platforms, including quick YouTube clearance with SyncIDTM.

Get 50% for Honeybook by using our code: http://share.honeybook.com/boffovideo

Canva: http://canva.7eqqol.net/OqKGW

Get 10% off of Soundstripe: https://soundstripe.grsm.io/paulsantiago

Checkout the YouTube channel for bite sized business videos: https://www.youtube.com/channel/UCs4f-7m3H2K562O3Lb01xcw/

LIKE THE PAGE! https://www.facebook.com/weddingbossness

JOIN THE GROUP! /www.facebook.com/groups/weddingbossness/

The Wedding Bossness Podcast hosted by Paul Santiago

BossIG: www.instagram.com/weddingbossness

BoffoIG: www.instagram.com/boffovideo

Website: https://www.weddingbossness.com

Special thanks to Chris Holt for the sexy headshot

Music credits: Season 1 : Isaac Joel - Azophi, Isaac Joel - Adler, Isaac Joel - Obliqua and Isaac Joel - Clavius from www.SoundStripe.com Season 2 : Yung Koolade - Rise, Isaac Joel - Two Leaf Anemone, Yung Koolade - Shee give me that good love from www.SoundStripe.com

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Check out our podcast host, Pinecast. Start your own podcast for free with no credit card required. If you decide to upgrade, use coupon code r-ea71ad for 40% off for 4 months, and support Wedding Bossness.

Network and build relationships without going to events with Dave Burlin

Mon, 19 Apr 2021 14:00:54 -0000

Check out dave's podcast! https://www.davemeansbusiness.com/

Listen to the Wedding Bossness podcast here: https://linktr.ee/weddingbossness

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Checkout the YouTube channel for bite sized business videos: https://www.youtube.com/channel/UCs4f-7m3H2K562O3Lb01xcw/

LIKE THE PAGE! https://www.facebook.com/weddingbossness

JOIN THE GROUP! /www.facebook.com/groups/weddingbossness/

The Wedding Bossness Podcast hosted by Paul Santiago

BossIG: www.instagram.com/weddingbossness

BoffoIG: www.instagram.com/boffovideo

Website: https://www.weddingbossness.com

Special thanks to JD Renes for the sexy headshot

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Building and Cultivating Relationships with Your Creative Partners with Kevin Dennis

Mon, 22 Feb 2021 08:00:00 -0000

Listen to the Wedding Bossness podcast here: https://linktr.ee/weddingbossness

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Canva: http://canva.7eqqol.net/OqKGW

Get 10% off of Soundstripe: https://soundstripe.grsm.io/paulsantiago

Checkout the YouTube channel for bite sized business videos: https://www.youtube.com/channel/UCs4f-7m3H2K562O3Lb01xcw/

LIKE THE PAGE! https://www.facebook.com/weddingbossness

JOIN THE GROUP! /www.facebook.com/groups/weddingbossness/

The Wedding Bossness Podcast hosted by Paul Santiago

BossIG: www.instagram.com/weddingbossness

BoffoIG: www.instagram.com/boffovideo

Website: https://www.weddingbossness.com

Special thanks to Chris Holt for the sexy headshot

Support Wedding Bossness by contributing to their Tip Jar: https://tips.pinecast.com/jar/wedding-bossness

Business tips from a wedding venue owner with Dixie Bagley

Mon, 01 Feb 2021 08:00:00 -0000

Thanks so much Dixie!

Here are the awesome links:

DIXIE BAGLEY Owner, The Farm Rome Ga

Thefarmromega.com

Dixieleeevents.com

Listen to the Wedding Bossness podcast here: https://linktr.ee/weddingbossness

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Checkout the YouTube channel for bite sized business videos: https://www.youtube.com/channel/UCs4f-7m3H2K562O3Lb01xcw/

LIKE THE PAGE! https://www.facebook.com/weddingbossness

JOIN THE GROUP! /www.facebook.com/groups/weddingbossness/

The Wedding Bossness Podcast hosted by Paul Santiago

BossIG: www.instagram.com/weddingbossness

BoffoIG: www.instagram.com/boffovideo

Website: https://www.weddingbossness.com

Special thanks to Chris Holt for the sexy headshot

Support Wedding Bossness by contributing to their Tip Jar: https://tips.pinecast.com/jar/wedding-bossness

Decoding client inquiries with Margaux Fraise

Mon, 25 Jan 2021 08:00:00 -0000

Thanks so much Margaux for a fun episode!

IG: @harmonycreative Web: www.harmonycreativestudio.com

Bossness promo for my course ‘Client Onboarding for Wedding Pros’: 30% off for your listeners with the code BOSSNESS2020 Link to the course: bit.ly/weddingonboardingcourse

Also the link to the website for that new small weddings project I mentioned a few times if people want to see it; it launches tomorrow: www.losangelessmallweddings.com

Listen to the Wedding Bossness podcast here: https://linktr.ee/weddingbossness

Subscribe to Musicbed - http://share.mscbd.fm/WeddingBossness

Get 50% for Honeybook by using our code: http://share.honeybook.com/boffovideo

Canva: http://canva.7eqqol.net/OqKGW

Get 10% off of Soundstripe: https://soundstripe.grsm.io/paulsantiago

Checkout the YouTube channel for bite sized business videos: https://www.youtube.com/channel/UCs4f-7m3H2K562O3Lb01xcw/

LIKE THE PAGE! https://www.facebook.com/weddingbossness

JOIN THE GROUP! /www.facebook.com/groups/weddingbossness/

The Wedding Bossness Podcast hosted by Paul Santiago

BossIG: www.instagram.com/weddingbossness

BoffoIG: www.instagram.com/boffovideo

Website: https://www.weddingbossness.com

Special thanks to Chris Holt for the sexy headshot

The keys to website conversion during a crisis with Aleya Harris

Mon, 07 Sep 2020 07:00:00 -0000

Are you trying to figure out how you can market or stay relevant during this pandemic? Topic – Websites that Convert, Even During Crisis

Welcome to the Wedding Bossness podcast! I’m your host Paul santiago.

If this is your first time listening, you should consider subscribing because this is the podcast for you especially if you’re focused on creating an effective system for your wedding business more than the aesthetics and design part. I mean yeah it’s definitely part of it but what’s the point if the likes don’t turn into $ signs right? I am just obsessed with the process and just like you, I want to learn from the source. The people that the best in the industry learned from. That’s the quality of guests you’ll meet here.

Bossness is defined as proving your doubters wrong by doing everything right and this podcast is dedicated to exactly that. Finding the formula to run a successful wedding business.

“A successful website does three things: It attracts the right kinds of visitors. Guides them to the main services or product you offer. Collect Contact details for future ongoing relation.” ― Mohamed Saad

Bio - Aleya Harris is the founder and owner of Flourish Marketing, an agency dedicated to helping wedding, catering, and event professionals reach their full potential through fresh, cutting-edge marketing strategies that get and keep a consistent stream of clients. She is a firm believer that business owners should make good money doing what they love, and she spreads this message through her role as a thought leader in the industry.

Aleya has made it her personal mission to support catering and event businesses in their growth and help them to reach their definition of success. Her decade-plus long career as a chef and catering company owner, paired with her wealth of expertise in marketing, are matched with a remarkable work ethic, providing her clients with an engaging and interactive experience that inspires them to take action. As a professional speaker, she fosters valuable discussion about actionable marketing strategies and profit-driven storytelling in an effort to inspire her audience to take charge of their businesses’ financial futures.

Her in-depth knowledge about social media marketing, branding, sales conversions, and effective marketing tools have earned her spots and top rankings on stages across the nation, including The Special Event and Catersource. She also serves as the marketing committee chair for NACE National and is a StoryBrand Certified Guide.

Website: https://www.flourishmarketing.co/website-review Facebook: https://www.facebook.com/flourishmarketing.co/ Instagram: https://www.instagram.com/flourishmarketing.co/

Talking Points//Sample Questions –

How does a website fit into a big-picture marketing strategy?
What are some of the top website mistakes that are costing event professionals hard-earned money?
How do you make a website more highly-converting?
How do you leverage the power of storytelling on a website and start crafting a unique narrative?

Listen to the Wedding Bossness podcast here: https://linktr.ee/weddingbossness

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Checkout the YouTube channel for bite sized business videos: https://www.youtube.com/channel/UCs4f-7m3H2K562O3Lb01xcw/

LIKE THE PAGE! https://www.facebook.com/weddingbossness

JOIN THE GROUP! /www.facebook.com/groups/weddingbossness/

The Wedding Bossness Podcast hosted by Paul Santiago

BossIG: www.instagram.com/weddingbossness

BoffoIG: www.instagram.com/boffovideo

Website: www.weddingbossness.com

Special thanks to Ning Wong for the sexy headshot

Save money using these 3 fundamental marketing secrets with Tim Fitzpatrick

Mon, 31 Aug 2020 07:00:00 -0000

Tim is an entrepreneur/business owner with expertise in marketing and business growth. He has 20+ years of entrepreneurial experience with a passion for developing and growing businesses. That passion served him well in operating and managing a wholesale distribution company, which he co-owned for nine years. His company grew an average of 60% a year before being acquired in 2005.

Since then, he’s had failures and successes that have been valuable learning experiences. He started Rialto Marketing in 2013 and has been helping small business owners and entrepreneurs eliminate the confusion of marketing using an amazingly simple plan so they can grow. Most people overcomplicate marketing. It doesn't have to be that way.

https://www.rialtomarketing.com/wedding-bossness/

"3 Fundamental Marketing Secrets to Stop Wasting Money"

Tim is going to show us three fundamental ways to stop wasting marketing money so we can grow their business (which you know is super important in the current business environment): How to generate higher quality leads, so you increase conversions. How to increase profits and customers while saving time and money with this simple framework. How to know exactly where to focus your marketing today to get the best return on your investment.

Visit the all new website! www.thebossness.com

Listen to the Wedding Bossness podcast here: https://linktr.ee/weddingbossness

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Checkout the YouTube channel for bite sized business videos: https://www.youtube.com/channel/UCs4f-7m3H2K562O3Lb01xcw/

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JOIN THE GROUP! /www.facebook.com/groups/weddingbossness/

The Wedding Bossness Podcast hosted by Paul Santiago

BossIG: www.instagram.com/weddingbossness

BoffoIG: www.instagram.com/boffovideo

Special thanks to Chris Holt for the sexy headshot

How to properly manage your cash flow during a crisis with Michelle Loretta

Mon, 24 Aug 2020 07:00:00 -0000

Listen to the Wedding Bossness podcast here: https://linktr.ee/weddingbossness

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Get 50% for Honeybook by using our code: http://share.honeybook.com/boffovideo

Canva: http://canva.7eqqol.net/OqKGW

Get 10% off of Soundstripe: https://soundstripe.grsm.io/paulsantiago

Checkout the YouTube channel for bite sized business videos: https://www.youtube.com/channel/UCs4f-7m3H2K562O3Lb01xcw/

LIKE THE PAGE! https://www.facebook.com/weddingbossness

JOIN THE GROUP! /www.facebook.com/groups/weddingbossness/

The Wedding Bossness Podcast hosted by Paul Santiago

BossIG: www.instagram.com/weddingbossness

BoffoIG: www.instagram.com/boffovideo

Website: www.thebossness.com

Special thanks to Chris Holt for the sexy headshot

The best sales strategies for your wedding business with Alan Berg

Mon, 01 Jun 2020 07:00:00 -0000

Credits:

Try MusicBed for free - http://share.mscbd.fm/weddingvideoboss

LIKE THE PAGE! https://www.facebook.com/weddingbossness

JOIN THE GROUP! /www.facebook.com/groups/weddingbossness/

The Wedding Video Boss Podcast hosted by Paul Santiago

BossIG: www.instagram.com/weddingbossness

BoffoIG: www.instagram.com/boffovideo

Website: www.thebossness.com

Special thanks to Chris Holt for the sexy headshot

Managing current and future clients worries during COVID with Nora Sheils

Mon, 13 Apr 2020 07:00:00 -0000

Why this is essential- not just the obvious for those rescheduling, but for those even marrying in 2021
What's the mindset of these couples? How should you expect them to be? May want to breakdown how you have to almost divide up the weddings those emergent (needing to move ASAP) those in the grey area (late summer??) those late this year and early 2021 3.Connect with everyone regardless of date. Reach out to them before they contact you Prioritize those in the near future (before July) date triage
Best manner to reach out to them? Depends on how far out Keep checking in with couples so they feel like a priority
Do something nice for them on intended date (Care package of sorts?- also maybe ways to encourage other guests to help celebrate the couple
Work on contingency plans I'm sure you'll be given plenty of time to cover what this entails If rescheduling is necessary be the point of contact for all vendors.
Get new contracts and if the client is willing have them pay an additional deposit to help with vendor cash flow Review contracts (but make it clear you aren’t a lawyer!) Manage guest communications INSURANCE--not an agent!
ideas to make a wedding special if it needs to be scaled down Plan a virtual toast! Set up a Dropbox folder Set up a live stream for your nearest and dearest Send your guests a little token for the day of your wedding. Schedule a fun party or celebration of sorts. Get your hair and makeup done, put on that fab dress and go to an amazing setting.

Credits:

Subscribe to Musicbed - http://share.mscbd.fm/weddingvideoboss

LIKE THE PAGE! https://www.facebook.com/weddingbossness

JOIN THE GROUP! /www.facebook.com/groups/weddingbossness/

The Wedding Video Boss Podcast hosted by Paul Santiago

BossIG: www.instagram.com/weddingbossness

BoffoIG: www.instagram.com/boffovideo

Website: www.weddingvideoboss.com

Special thanks to Chris Holt for the sexy headshot

Cultivating your brand after a crisis with Kristy Rice

Mon, 06 Apr 2020 07:00:00 -0000

Kristy’s work, like her personality, is at times difficult to pin down. Her brushstrokes can ebb and flow from highly detailed and meticulous to free-flowing and boundless, all the while remaining captivating and unmistakable. For the last 16 years, Kristy’s obsession with paint and paper has evolved into the innovative and wildly recognized brand, Momental Designs. Kristy has transformed event stationery into a persuasive and compelling medium that garners global attention from media, celebrities and some of the world’s most creative individuals. Widely regarded as an industry tastemaker, Kristy’s styling, painting and stationery innovations have been featured in creative editorials and installations in some of the world’s most famed publications.

Kristy’s work has been credited in People Magazine, OK! Magazine, Good Morning America, New York Live, The Knot, Inside Weddings and Brides Magazines, Vanity Fair, Martha Stewart Weddings, Flutter, You and Your Wedding, Brides UK along with countless blogs. Kristy’s work has also crossed over into fine art and lifestyle markets with licensing and the development of branded product lines for the top Arts & Crafts stores nationwide. Her licensed artwork can be found at Bed, Bath and Beyond, Target, Walmart, Anthropologie, Chatbooks and more. She is an 8-time author with Schiffer Publishing with her ninth title set to release in July of 2019.

Thanks for being a guest Kristy! http://www.momentaldesigns.com/

Credits:

Subscribe to Musicbed - http://share.mscbd.fm/weddingvideoboss

LIKE THE PAGE! https://www.facebook.com/weddingbossness

JOIN THE GROUP! /www.facebook.com/groups/weddingbossness/

The Wedding Video Boss Podcast hosted by Paul Santiago

BossIG: www.instagram.com/weddingbossness

BoffoIG: www.instagram.com/boffovideo

Website: www.weddingvideoboss.com

Special thanks to Chris Holt for the sexy headshot

Wedding Cancellations & Force Majeure with Rob Schenk

Mon, 23 Mar 2020 07:00:00 -0000

You can find more info on Rob Schenk here: http://weddingindustrylaw.com/

Credits:

Subscribe to Musicbed - http://share.mscbd.fm/weddingvideoboss

LIKE THE PAGE! https://www.facebook.com/weddingbossness

JOIN THE GROUP! /www.facebook.com/groups/weddingbossness/

The Wedding Video Boss Podcast hosted by Paul Santiago

BossIG: www.instagram.com/weddingbossness

BoffoIG: www.instagram.com/boffovideo

Website: www.weddingvideoboss.com

Special thanks to Chris Holt for the sexy headshot

Create a better website with Brenda Cadman

Mon, 16 Mar 2020 07:00:00 -0000

Brenda Cadman is a website educator and owns Bon Accord Creative, a website education and web development company based in Charlottetown, on beautiful Prince Edward Island in Atlantic Canada.

After spending nearly 20 years supporting small businesses with their websites, she now has a keen interest and focus on empowering wedding industry and other creative professionals to build their website confidence and to learn how to better protect their websites.

SM Links

IG: Instagram.com/brendacadman FB: Facebook.com/bonaccordcreative

Website:

BonAccordCreative.com

Links Mentioned: Free Website Planning Checklist: https://bonaccordcreative.com/free-website-guide/ Create a Better Website Podcast: https://bonaccordcreative.com/podcast/ Episode 3: How to Choose Your Website Platform: https://bonaccordcreative.com/podcast/episode-3/ VaultPress: https://vaultpress.com/ LastPass: https://lastpass.com/ Sucuri: https://sucuri.net/ iThemes Security Pro: https://sucuri.net/ Wordfence: https://www.wordfence.com/ Basecamp: https://basecamp.com/ Asana: https://asana.com Google Docs: https://drive.google.com/drive/ Evernote: https://evernote.com/ Dropbox: https://www.dropbox.com/

Credits:

Try musicbed for free! - http://share.mscbd.fm/weddingvideoboss

YouTube channel: https://www.youtube.com/channel/UCs4f-7m3H2K562O3Lb01xcw

LIKE THE PAGE! https://www.facebook.com/weddingbossness

JOIN THE GROUP! /www.facebook.com/groups/weddingbossness/

The Wedding Video Boss Podcast hosted by Paul Santiago

BossIG: www.instagram.com/weddingbossness

BoffoIG: www.instagram.com/boffovideo

Website: www.thebossness.com

If you're lazy, go here: linktr.ee/howtopaul

Special thanks to Chris Holt for the sexy headshot

Google Analytics for Busy Business Owners with Christie Osborne

Mon, 02 Mar 2020 08:00:00 -0000

Credits:

Try musicbed for free! - http://share.mscbd.fm/weddingvideoboss

YouTube channel: https://www.youtube.com/channel/UCs4f-7m3H2K562O3Lb01xcw

LIKE THE PAGE! https://www.facebook.com/weddingbossness

JOIN THE GROUP! /www.facebook.com/groups/weddingbossness/

The Wedding Video Boss Podcast hosted by Paul Santiago

BossIG: www.instagram.com/weddingbossness

BoffoIG: www.instagram.com/boffovideo

Website: www.thebossness.com

If you're lazy, go here: linktr.ee/howtopaul

Special thanks to Chris Holt for the sexy headshot

How Vendors and Planners Can Work Together Better with Leah Weinberg

Mon, 24 Feb 2020 08:00:00 -0000

Credits:

Subscribe to Musicbed - http://share.mscbd.fm/weddingvideoboss

LIKE THE PAGE! https://www.facebook.com/weddingbossness

JOIN THE GROUP! /www.facebook.com/groups/weddingbossness/

The Wedding Video Boss Podcast hosted by Paul Santiago

BossIG: www.instagram.com/weddingbossness

BoffoIG: www.instagram.com/boffovideo

Website: www.thebossness.com

Special thanks to Chris Holt for the sexy headshot

Instagram Marketing Secrets with Derek Videll

Mon, 17 Feb 2020 08:00:00 -0000

Listen to the Wedding Bossness podcast here: https://linktr.ee/weddingbossness

Subscribe to Musicbed - http://share.mscbd.fm/WeddingBossness

Get 50% for Honeybook by using our code: http://share.honeybook.com/boffovideo

Canva: http://canva.7eqqol.net/OqKGW

Get 10% off of Soundstripe: https://soundstripe.grsm.io/paulsantiago

Checkout the YouTube channel for bite sized business videos: https://www.youtube.com/channel/UCs4f-7m3H2K562O3Lb01xcw/

LIKE THE PAGE! https://www.facebook.com/weddingbossness

JOIN THE GROUP! /www.facebook.com/groups/weddingbossness/

The Wedding Bossness Podcast hosted by Paul Santiago

BossIG: www.instagram.com/weddingbossness

BoffoIG: www.instagram.com/boffovideo

Website: www.weddingbossness.com

Special thanks to Ning Wong for the sexy headshot

Support Wedding Bossness by contributing to their Tip Jar: https://tips.pinecast.com/jar/wedding-bossness

Avoiding Burnout and Taking Control of your Day with Michelle Loretta

Mon, 10 Feb 2020 08:00:00 -0000

Listen to the Wedding Bossness podcast here: https://linktr.ee/weddingbossness

Subscribe to Musicbed - http://share.mscbd.fm/WeddingBossness

Get 50% for Honeybook by using our code: http://share.honeybook.com/boffovideo

Canva: http://canva.7eqqol.net/OqKGW

Get 10% off of Soundstripe: https://soundstripe.grsm.io/paulsantiago

Checkout the YouTube channel for bite sized business videos: https://www.youtube.com/channel/UCs4f-7m3H2K562O3Lb01xcw/

LIKE THE PAGE! https://www.facebook.com/weddingbossness

JOIN THE GROUP! /www.facebook.com/groups/weddingbossness/

The Wedding Bossness Podcast hosted by Paul Santiago

BossIG: www.instagram.com/weddingbossness

BoffoIG: www.instagram.com/boffovideo

Website: www.weddingbossness.com

Special thanks to Ning Wong for the sexy headshot

Support Wedding Bossness by contributing to their Tip Jar: https://tips.pinecast.com/jar/wedding-bossness

The Power of Language and How it Can Transform your Business with Renee Dalo

Mon, 03 Feb 2020 08:00:00 -0000

Episode transcript:

PAUL SANTIAGO: Thank you for being on the show. I really appreciate it, Renee.

RENEE DALO: I'm so happy to be here. This is going to be great.

PS: How long have we known each other? We've known each other--

RD: For so long.

PS: Yeah, but it's just from a distance all the time.

RD: We're at the same networking events all the time.

PS: Yeah, we just never get to chat, so this perfect for me.

RD: Yeah, we never have a sit-down.

PS: I've always wanted to talk to you, because you're always the most colorful person in the room.

RD: Oh, you're so sweet.

PS: And always catches my attention.

RD: I love that, thank you.

PS: So yeah, of course. And thank you for being here, really appreciate it. Before we start, I would love it if you tell the listeners and the viewers something about yourself that they would probably be surprised to know.

RD: So I have been to every state in the contiguous US at least once, if not twice. Because when I was younger, I was a musical theater actor, and so I toured the country in a bunch of shows. So I've literally been everywhere except for Hawaii now. But I can't really tell you where anything is, because all I've ever seen is the inside of the tour van and the inside of the theater. So super well traveled, minimally.

PS: Nice. But you've tried to hit the touristy spots of every--

RD: Yeah. When we were in Memphis, we didn't have time to go to Graceland. I've driven by the sign that says "Grand Canyon" four times. This is just life on the road. You're always off to do another show and you're always off to do something else. So I always joke with my husband that eventually I'm going to make him get an RV and show me all the things I missed in my twenties. Even though I was right there, it's just we couldn't go.

PS: We've always thought about renting an RV, but me and Stella, my wife, we're not really outdoorsy people.

RD: Oh yeah, no, I'm not an RV person. I'm a Four Seasons person. I'm a room service, down comforter person for sure. Stella and I are the same, I think, in that, and you as well. But something about, I just feel like getting an RV and seeing the country is the way you do that particular thing.

PS: Yeah, it's easier. And it's probably the most American thing you could ever do, going around the country, right?

RD: Yeah, I agree, yeah.

PS: And it always confuses me, because I always felt like the most American thing you could do is just hop on a plane and just fly and travel. But no, it's just getting into the nitty gritty, and do it like Walter White.

RD: I don't think we're going to make any meth.

PS: Okay, hopefully not.

RD: That's next level, I'm not going to do that particular thing.

PS: Okay, so I'm always curious about how people start out, and I really want to know what your origin story is. How you started, and what got you into this industry. And also, what you're up to right now.

RD: Sure, so how did I go from being a musical theater actress to a wedding planner? So when you're an actor, especially in New York City, a lot of times you're working hospitality as a side job, and that was very true for me. I worked in a lot of fine dining restaurants in New York City. And then when I moved to LA, decided didn't really want to do musicals anymore, kind of didn't want to live out of a suitcase anymore. That life, really, it was great while it was, but then I was approaching 30 years old, and I thought, "I kind of want to lay down some roots somewhere." And I thought LA would be as good a place as any.

So I got a job in hospitality. I opened a restaurant, which is one of the restaurants at The Grove, which is a big outdoor mall here. It was a big deal to open this place, they built it from scratch. And I was part of that opening crew. And in the time that I worked there, I went from hostess to waiter to bartender to banquet server, banquet captain, banquet manager.

And so what ended up happening is that I was running the banquet rooms at this restaurant, they were six rooms, and I was one of the people that ran them. And I ended up doing a lot of weddings that way, because it wasn't a luxury venue by any stretch, but people would have weddings there, and they would always give them to me because, "Oh, Renee can do the weddings, she's good at that, she's good at the weddings."

At the same time, that was in my season of life where all of my friends were getting married. So I planned a lot of weddings as a hobby right around that same time, because they were like, "Well, you're doing it at work, and you seem good at this. Can you help me?"

So what ended up being-- I planned my best friend's wedding 12 years ago with $7000, like no money whatsoever, like nothing. What ended up happening is that people who were at that wedding, or people who knew my friend would say, "Oh." I would get random emails from people that were like, "Oh, can you help me plan my wedding? I was at this wedding," or, "I heard you do this."

And so I created a business before I even realized what I was doing, because I was getting emails and referrals from people that I didn't know. I remember one time, I got an email from this girl who said, "Jeanette sent me to you." And I was like, "Who the hell's Jeanette? I don't know this person." So I realized that I liked it, and I was good at it, and people were coming to me for it, and so I probably should do it.

And then it was a few years after that that I really started my business now, which is Moxie Bright Events. So it took me a few years to get really clear that it's a business that you could run and make a living. But I've been doing it for so long at that point, that it seemed silly that I wasn't doing it professionally. But that's what I did.

After I got married, my own wedding planner, because I got married in Philadelphia, said to me, "I don't understand why you're not a wedding planner in Los Angeles." And I was like, "Well, there's so many." And she was like, "So who cares?" And it was that weird-- sometimes you just need that one person to say the one right thing to you. And it's so simple, but having Erin say to me, "Who cares? Just go do it. It doesn't matter if other people are doing it too." I was like, "Oh, you're right." So yeah, it sounds silly, but it kind of just happened.

PS: Yeah, all you need is that one person to push you. And fortunately for us, it's someone close to us, so it's easier to be like, "Oh, okay, I'll give it a shot." Because they know you already.

RD: Yeah. She said, "You needed me less than any client I've ever had. I don't know why you don't do this professionally." And I was like, "Oh, I don't know." But again, this brings me back to what we're talking about today, is I had a lot of limiting beliefs about myself and about this work, and I had to work through those in order to be able to do this at the level that I'm doing it now.

PS: It's funny, because when you said your friend got married for $7000, which is pretty much nothing.

RD: Nothing.

PS: Stella and I got married, our budget was $6000.

RD: I love that. Well, how long ago was it though?

PS: I have to answer this correctly. It was 10 years ago.

RD: Yeah, see? My friend was 12 years ago. So back then, you could make something of that a little bit, a little bit more than you can today.

PS: Well, it was bare bones. We got married in a church, and our reception was at an Indian restaurant, an Indian buffet, which is $10 per person or something like that.

RD: Oh yeah. This wedding that I did for $7000 was in a photography studio. The power went out, because I didn't know enough to check the power. So when we plugged in all the lights and the DJ plugged in, all the power went out. And the DJ came up to me during the ceremony and whispered in my ear, "Do you want to have lights, or do you want to have music?" And I was like, "What are you talking about?" And he's like, "We have a power outage." And I just started crying, because I was like, "I don't know." Now, I would check the power. But it was so bare bones, minimal, minimal everything. We had a craft services caterer do dinner, it was crafty. It's so funny.

PS: Those things make you really, really stronger when it comes to accepting challenges as soon as you start out. How do you feel about that? When you start out your business, should you take more risks when you start up? Or should you take more risks when you're a little bit more confident?

RD: I think we should always be taking risks. I think if you own a business, I believe that inherently, you are a risk taker. I just think entrepreneurs have to have that little bit of-- we have a little bit of crazy up in our brains where we think, "I'm going to try this." And I think that if you are someone who really loves safety, maybe owning a business is not for you, because there's not a lot of safety happening all the time. I think at the beginning, you've got to throw yourself into the fire.

Honestly, at this point, I tell my clients or potential clients, there's nothing that rattles me. Your venue, God forbid, could burn down around us and I'm still not going to yell. Nothing gets to me, I've seen it. But the only reason I can say that is because I had a wedding where the power went out my very first wedding. So once you've lived through it and nothing bad happens, you figure it out, nothing can rattle you. But at the beginning, I think, just starting is a risk, right? So calculated risks, of course. Smart risks, hopefully. But you've got to take risks, there's no way around it, I think.

PS: Yeah, because once you take risks, I guess your senses are sharper, you're more aware of what's happening around you. For us, when we started out, we had our first fist fight in a wedding on our third wedding, and it was the groom and his groomsman in the bathroom.

RD: Of course it was.

PS: Yeah. So after 10 years of doing this, after nine years of doing this, I'd be like, I know exactly what to do and how to handle a fist fight, or prevent someone from-- yeah.

RD: Oh man. Courage is a muscle. Everyone thinks courage is some value that, oh, this person is courageous, they're brave. That's just a muscle. If you never exercise it, it's going to atrophy just like anything else. So jumping into that fist fight, or knowing enough to not jump into that fist fight, that's the things you learn on the job. There's no other way to learn this job, I think.

PS: And I feel like for people who are starting out, well, at least for me, when I was starting out, I didn't really have anyone to ask, or have anyone to mentor me about these things, what to expect. So I feel like when you're starting out also, make sure that you approach the people who have been longer in the industry, just so they could give you tips. Because I feel like people want to see other people succeed, at least the good business owners, right?

RD: Oh yeah. And I think too, the climate is so different now. When I was starting, yes, I did have support, I did have a mentor, I had some really good friends. But there wasn't all the podcasts and the blogs and the education, the online education. There's so many other ways to get knowledge nowadays. Yeah, find a mentor, and then really listen to them. Intern with someone and follow them around, soak it up, don't just take it for granted. Because sometimes the best business people aren't necessarily the best educators, but they still have a lot to share. But you just have to be the person that's super aware of them and what they're doing and how they are presenting themselves in the world.

PS: I love that, I love that, because that's actually my main problem right now. I know a lot about business, but I guess I don't know how to say it or how to ask people online. If I'm in a Facebook group, I ask them about something, and they react differently, and then I reread it, I'm like, "Oh crap, I said it wrong," or something like that. Now my question is since we're already talking about this, and you've been saying that you tell your clients, "Nothing can faze me, the building would be burning down." So the way you say stuff, I feel like it's really important, right? So our topic for today is the power of language in your business. So why does the language really matter in our business?

RD: I think it's two things. So one, obviously we're using language all day long. I used to call this the power of words in your business, because I think words gets it down to the base level, right? Because we're communicating all day long, we're communicating when we talk to each other, but especially via email, and especially on our websites, there's words everywhere, right? So we have to choose them carefully.

And what I know about modern life, because I know, and I do it myself, is that I try to be super casual and approachable and friendly. But oftentimes, what that means, especially for women listening, it means that we sometimes use a lot of unintentional subconscious limiting language, right? And what I mean by that is if you're ever talking to someone, just about anything in life, and you say something that's kind of a bummer, or you say something not great, and they go, "Oh my God, I'm so sorry." And it's a weird phrase, right? That we use. We use "I'm sorry" a lot for things that we have no control over, nothing to do with, no jurisdiction over. We just say "oh, I'm sorry" as a way to express empathy, right? But it's a weird phrase, because you're taking responsibility for something that isn't yours. And it's just one of the many ways. If you ever answer a client email, how many times, just off the top of your head, have you answered a client email with, "Oh, so sorry, sorry for getting back to you so late."

PS: We don't say sorry, we say "apology". We apologize.

RD: Yeah, which is great. When I first started talking about this, I went through my Gmail, my business account is a Gmail for business account. In there, you can search your mail, and I searched the word "sorry" just to see what would come up. And it was hundreds of emails, hundreds of times I had said. And in most of the time, it was like, "Sorry for not getting back to you within an hour." I was apologizing for something that was ridiculous. "So sorry it took me a minute to research this." What? No, that's my job. So the language we use matters, because we are subconsciously giving our clients and other vendors and everyone we talk to, we're letting them see who we are through the words we use. And if we're starting with "sorry, I'm so sorry", it already puts you in a position subconsciously, their trust is eroding in you, right? They're thinking, "Oh, this person, they didn't get back to me? Oh, they think they were late getting back to me?"

It's these little things, it's super micro, but it's the reason I always want to talk about it, because I think so many of these little tiny things that we do, when you add them up, end up really coloring how someone else looks at you, how they view you. And if we can make these tiny changes, then over time, it's going to have the most impact, because it'll start just becoming the way you talk. Like you said, we don't use "sorry", we say "apologies". That is a different thing, those two words mean very different things when you're taking them in as the person who they're being said to.

PS: So it's so funny, because I use "I'm sorry" a lot when I email, right? And I know this person who's a grammar Nazi. Stella, my wife.

RD: I'm a grammar Nazi, too.

PS: So she's like, "Never say you're sorry. Always say apologize, apologies." My goal is, since English is our second language, I want people to know that we know how to speak proper English. No offense to the Californians, but California English, there's California English. Water is "waa-d'r" here. So there's a thing. And it took me three years to adapt to the California English, because I wanted to make sure that, at least in my head, it's a little bit more flawless, and eliminate my accent just so I could blend in a little bit more. But just heading towards the proper English, which is British English, I don't know, without the accent, just the correct pronunciation.

RD: Right. I'm from New York City, so my actual accent is ridiculous, you would laugh. The accent I was born with is crazy. And I do the same thing, I work very hard on not sounding like I'm from any particular place.

PS: So I think me too, my Filipino accent is wow, once you hear it, you're like, "Oh, wow." So that's the thing. I feel like heading towards the proper English would benefit your business as well, you as a person. Because now, more than ever, social media has evolved into this thing where people spend a little bit of their time with, now it's just everywhere. People, when they're not doing anything, once they're on their phone, you know they're on social media.

RD: Oh, for sure.

PS: And the way they talk reflects their personality now.

RD: Have you ever gotten an email from a vendor or from a client where they're using text talk? Where it's like, "C-Y-A," and you're like, "C-Y-A? Cya. See ya. Okay, got it." Honestly, me, Renee, when I get language like that, I always think, oh, this person must not be very smart. That is just where I go to.

And so consider, if you're listening, and you're someone who emails in text speak, maybe that's how you're being perceived, right? We all have these predispositions to how we think of someone when we hear them talk or when we read what they write.

So I love that you said you're really trying to go with the correct English, because you want people to take you seriously. You want people to know that you're smart and you're capable, and so therefore that translates to you in proper English. For me, what I want to communicate with my emails and my language in general is that I'm capable and that I'm in charge, right? Because I'm a wedding planner. So for me, my emails can't be too soft, because otherwise I don't think I'm sending the right message. One of my clients left me a review last week. Can I cuss?

PS: Sure, yeah.

RD: She said in the review, "Renee is a badass." And I honestly walked around all proud all day that I was like, "I'm a badass." Because as a wedding planner, I am the captain of the ship, right? So my emails have to come from a place of authority. So if I'm sending emails that are like, "I just wanted you to read this timeline. I don't know, I think that they think that maybe we should do it this way, but I don't know, what do you think?" And just like, "Let me know when you get it," and then like, "Just no big deal, whenever you have a sec." If I sent emails in that tone, no one would ever respect me or take me seriously or listen to me.

So my emails, my communication, has to be pretty clear and direct, and dare I say, almost masculine. And I don't use a lot of phrases like "I think". At least I try not to. I know I say that more when I'm speaking, I say, "Oh, I think da da da." But I hardly ever say "actually, I think", because that also makes it sound like I'm surprised by my own thoughts. "Oh, I had a thought, actually. Get ready, I had a thought, guys."

I try not to say the phrase "does that make sense?" Because what I have found with "does that make sense" is, especially when it's a client email, right? So a client will email me 12 questions in a row, right? Which is pretty typical for me. And I'll answer every single question. And if at the end, I say "does that make sense", and I read this in a book and it stuck with me, so "does that make sense", it's saying two things. It's saying to the person you're communicating to, "Are you smart enough to understand what I've just said?" Which is insulting, right? Or, "Am I so crazy nuts that I can't communicate properly what I'm trying to get across to you?" So I have now really tried to get rid of "does that make sense". Instead, what I say is, "Look forward your thoughts on this." Or simply, "Thoughts?" Question mark. What are your thoughts on the things I just explained? Right? Because we have to be really clear on what we want people to take away from the interactions that they're having with us, right?

I know that I in the past had tended to overexplain something, feel weird about it, and then say, "Oh, that was too much of an explanation, I know, but hopefully it made sense." Well, if you don't think you're making sense, rewrite the email. Just rewrite the email. We don't need all of the fancy rigmarole. But I do think with social media, like you said, I think we're moving toward a place with our language, just as a culture, where we're super getting super casual. PS: Super casual.

RD: And I don't know that I hate it, I definitely don't hate it. But I also wonder, I don't know, on some people's Instagrams, like Jenna Kutcher for example. Do you follow Jenna?

PS: Yes.

RD: Jenna writes these really beautiful captions to her Instagram pictures. And they're frequently paragraphs, right? And they're like a little mini blog post, and she's always really expressive. And I think that is her authentic voice, I don't think someone else is writing that for her. I think that's how she feels, what she wants to communicate that day.

But I also can sense that some other accounts who follow, and the reason I mention her is because she's a huge account. Some other accounts that I also follow who are smaller, who are looking to others maybe for guidance, are using that same sort of authentic speak as, quote, unquote, air quotes "authentic speak", and I wonder if it is authentic to them. Because I think we all have our own voice. I know when I write something that sounds like me, it gets better responses from people, people can hear it in my voice. I think if we're all moving toward this casual social media authentic-y speak, that it's all going to sound like the same voice.

PS: So before we move forward, let me go back to when you said "does that make sense", that phrase. Is there a deeper impact when you email it, as opposed to saying it to someone's face? Or is it--? Okay.

RD: Yeah, I think so. I think the words that we write have a lot more weight than we give it credit for. Because 99% of the time, my communication with my clients is email. And that's the way I run my business. So I'm not dying to jump on the phone with people. Which is funny, because I'm a podcaster, and you would think that I love talking. And I do, but something about getting my workday interrupted with a phone call is really off-putting to me, I just want to get my work done. So more often than not, I'm emailing.

I feel like if you say it in person, if you say "does that make sense" in person, that you're possibly reacting off a visual cue, right? If someone's looking at you like I'm looking at you now, obviously it doesn't make sense. They're telling you with their face, "I am confused." So it's easy to say, "Does that make sense? What part should I go back over?" But if your emailing "does that make sense", you have no visual cue. What you're hoping is they've read the email and you haven't confused them, but you don't need to say it in that way. "Does that make sense" is a really triggering thing for me. When I read that a while ago, I was like, "Oh my God, I do that." The other one is the word "just". "I'm just a wedding planner." How many times have you heard someone say that, when you say, "What do you do?" "Oh, I'm just a DJ. I'm just a..."

PS: Yeah.

RD: It's so damaging.

PS: It is. It's very like you're not really proud of what you're doing. Some people, when they say that, they actually mean it. So that's okay, right? Whenever he says, "I'm just a doctor." No?

RD: Can you imagine? "I'm just a doctor?" Have you ever? I believe this is a systematic problem with the wedding industry, because I know for a fact within the world of events, weddings are sort of looked down upon as not as serious, not as lucrative, not as whatever. Which I think is a bunch of BS. but I know that in the wedding indistry, because I talk to so many other vendors, I think we all suffer from a little bit of impostor syndrome. And I think that's where that comes out, right? When you're talking to someone, and they say, "Oh, I'm just a blah blah blah," I'm always the idiot in the group who is like, "You are not just anything. You are amazing."

PS: Oh, good for you.

RD: I've been calling it out, right? To be like, "How dare you say that about yourself?" But I think when we feel self-conscious, when we feel not enough, when we have the impostor syndrome, it comes out in these little ways.

PS: So here's my struggle going back to "does that make sense". Because the first time I heard that, I'm like, "Is this person mocking me? Do they think that I'm an idiot?"

RD: Exactly.

PS: And then I realize that everyone is using it, because I'm trying to mold my California English. And I've been using it for quite a while. And so I was actually talking to one of my guys, we were at a shoot, and I was trying to explain it to him, what we're going to do. Instead of me saying, "Does that make sense?" I asked him, "Okay, do you understand what I said?" Is there a difference? Because with "do you understand what I said", I actually wanted to make sure that he understands, because we're parting ways, and he's going to reception, I'm going to the-- is there a difference?

RD: I would probably, in the future, say, "Do you have any questions for me?" Because it's more open-ended and it gives them more agency to participate, right? Because "does that make sense" is yes or no. "Do you understand what I said" is yes or no.

PS: And then he never understood.

RD: He didn't. See? "Do you have any questions?"

PS: Okay.

RD: And oftentimes, especially when I'm dealing with my assistants and stuff, if it is something that is different, unusual, anything out of the normal, I will say, "Repeat it back to me." Because I'd rather have them take ownership of it, even if it's wrong, right? Even if what they're repeating back to me isn't right. And then I can go, "No, that part's not right," and sort of help them and educate them in that moment. Because I think we can be asking better questions, I know we can all be asking better questions of people. But I think "does that make sense" needs to be fully retired, just get it right out of there.

PS: Yeah, there's a lot of words, phrases that shouldn't be used, coming from me observing.

RD: What else do you think? What else shouldn't be used?

PS: Man, right off the top of my head. I'll think of something. But there's a bunch of words that irritate me when someone says it, then I'm like, "You're not using it right." Because we came here 2008, so I was 28 years old when we came here.

RD: Oh, I did not know that.

PS: Yeah, so that's why I spent three years talking to people on Yelp, the telemarketers, I would just talk to them on the phone. Stella said, "What are you doing?" I'm like, "I'm trying to practice my English."

RD: Oh, I love that.

PS: So I was just trying to convince them that I'm from here. So, okay.

RD: That makes me so happy, I love that.

PS: So now here's another struggle of mine. My authentic language, the way I talk to people, is different from my business language. Because we came from Filipino to English to California English, and now California English, we kind of need to dial it down a little bit more, because we're trying to cater to, I guess the higher end market, who doesn't talk like that. So my question is what's the difference between using authentic language, as opposed to speaking or writing off the cuff?

RD: I love this. So oftentimes on social media, I will see fellow wedding vendors who I know wrote a caption off the top of their head. And the reason I always know it is because they frequently assume that the reader understands where they're coming from, understands the wavelength that they're already on.

So sometimes the off-the-cuff ones sort of tend to start in the middle of a thought, or I'll read it and go, what are they talking about? I remember, this is a a while ago, someone posted a photo, it was a candid photo of a fire pit, right? But the caption said, "This place would be great for a rehearsal dinner." But it was a fire pit. And I stared at it for a few minutes and I was like, what is happening? It was geotagged with a location, so in theory the person posting wanted to communicate that this location would be great for a rehearsal dinner because of this cozy fire pit. But what we needed as the reader was the whole thought. We needed you to start us at A and end at Z.

"One of the things my clients always ask me for is a cozy spot for their rehearsal dinner where people can really gather around and talk. And this restaurant, with this cozy fire pit, has that for you," right? So that's the way, you have to sort of connect all the dots for people.

When we write something off the cuff, especially Instagram captions, I think sometimes people think, "Oh, when I see this image, it makes me think of the following thing that I'm going to put in this off-the-cuff caption." And then you read it and you're like, "I have no idea what they're talking about." Because we're not in your brain. You have to draw the full picture for people, you have to connect all of it together. But you still have to do it in your authentic voice in a way that doesn't seem so business-y. Because I'm sure you follow those more business-minded accounts that are like very stilted language and everything sounds like business, and you're like, "Well, that's no fun," right?

So on social media, what the people want to see is the person behind the brand, so they want to hear from you and Stella. They don't want the voice of "Boffo Video does good video." So it's a really specific new skill set that we all have to have because it's part of our businesses now.

PS: I've tried so hard to stop saying "I can't". Those things, it's so hard, because you see it on social media. And I have to be honest, if I were to just speak my authentic language, I probably wouldn't even post anything, because I'm too lazy. But I have to. So whenever I'm on social media, the first five posts I scroll through, I absorb the way they speak, and that's what I just type.

RD: One of the things I think we can all be doing for our businesses is really drill down how your business sounds, right? How your business, what your business cares about. So for Moxie Bright, which is my wedding planning business, we really care about hospitality, we really care about taking care of guests, we really care about those moments at a wedding that you can't even predict that are going to happen, that are going to be awesome.

So a lot of times when I post something on my Instagram, I'm calling out those moments, right? I'm calling out that moment of amazing service or I'm calling out this moment of friendship between the bride and her bridal tribe. I am specifically angling because it's coming from my head, my viewpoint, what's important to me, right? So I'm always putting it through that lens. I feel like if someone else were to look at the same images on my Instagram, they'd probably come up with a million different captions, because of what's happening in their brain, what's important to them, and what goes through their lens.

When I'm doing posts for my education brand, for my online courses and stuff, that's a completely different language, because I'm talking to different people, I'm talking to other wedding planners, I'm talking to them about making more money, about being better at their jobs. It's a completely different audience, and it has to be a completely different language.

Now for me, right now those are on the same account, right? So you can literally look through my Instagram and think, "Oh, here she's talking to clients, here she's talking to other wedding pros." But for instance, I call my students rockstars. So if you're a student in one of my classes, I'm going to address you as, "Hey, rockstar," no matter what. I don't know how it started, it felt right and I went with it, and now it's a thing. And I think to that, you have to honor that too, what feels right? I'm definitely not someone who's hashtag blessed, right? You're not going to see that on my account, it's just not my thing. You're more likely to see an F-bomb on my account with a (makes explosion sound) emoji.

PS: Yeah, that's the thing. I guess it's just so hard to come up with an original idea, I mean an original text, in such a short span of time. Because I feel like people who post on social media, at least the ones who are really good at it, schedule everything.

RD: Oh yeah.

PS: And I suck at it, because you know what I'm really good at scheduling? Podcasts. Everything else, I suck at.

RD: See? There you go. Scheduling is much easier, because then you're not having to come up with a caption on the fly. I use Planoly, and I schedule at least two weeks out if I can. I took a social media break this year, I didn't post at all for the month of June. I just wasn't feeling it. And I was like, "I'm not going to force myself. The world's not going to end if I don't put up a square every day." And I didn't do it. And then I got back to it when it was time. And then I was able to be like, "Okay, let's write some fresh captions." For me, I don't stress so much about the caption. It could be because my background, I have a background as a writer as well. But I look at the picture and I go, "What is this? Oh, okay." Sometimes it's so simple.

I think my post today was a wedding bouquet from two years ago, and I think I wrote, "Never tired of this gorgeous bouquet from Shindig Chic." That's it, because it doesn't always have to change the world. Sometimes it's just appreciation for this beautiful thing. And that's okay, too. You don't have to write the mini blog posts that Jenna Kutcher is writing.

By the way, Jenna Kutcher is writing those from a sales language perspective. She's writing those to convert. She's selling things. Even if you don't think she's selling anything on that post, girl's still selling something, because she's got an entire empire full of things to sell. So if what you're doing as a service provider is wanting to get people to contact you, right? Wanting someone to like you enough to reach out. Then all you really have to worry about is talking to the right people, being your true self, and hopefully the right people will be attracted to you. Because you're not trying to sell a course or preset filter. She's got a ton of products.

PS: Oh yeah. And she's really good at posting something and asking, "How's your day going?" And I'm like, "Oh my gosh, she's talking to me."

RD: And at the end, you're like, "I think I need her podcast course." And you don't know what happened. You don't know how it happened. She's very persuasive.

PS: She's really good at that.

RD: That's a whole other language. We don't need that. If that's not your goal, that's not what you need. You just need to be putting things out there that are authentically you. I post a lot of photos of food on my Moxie Bright account, because I love food, my clients love food. And I've had people say to me, "You post a lot of food." I'm like, "Uh huh, okay, thanks for noticing." What, am I not supposed to post the things I like? I'm going to post what I like.

PS: Yeah, it speaks to your followers, it speaks to your tribe.

RD: Yeah, but I also like it. If my followers decided suddenly they liked, I don't know, what's something I don't like? Country music. I don't really love country music. But if they were super into it, I still wouldn't be posting it. Because I'm just like, "Not my thing," right? I can't talk about something I don't know anything about. I feel bad now that I said I don't like country music. I like some country music, you guys.

PS: To be honest, when I started editing wedding videos here, and some of the clients, it was like, "Oh, we want Brad Paisley." Before the whole copyright thing, I fell in love with country music.

RD: Did you?

PS: Yes, but I'm not deep into it. I'm kind of like you. I appreciate country music.

RD: I like all the girl singers. So if there's a girl singer, like Martina McBride, I'm into her, love her. Faith Hill, love her. Any girl who can sing, I'm in. But no, the guys, I don't know anything about.

PS: Okay. I'm the reverse. Well, you know what? I know Shania Twain. Because I'm Filipino, so we sing a lot. So now my question for you now is, since we were talking about "I can't" or "slay, girl" or whatever. Because for me, on Instagram, it's me who's talking. Stella, she sucks at social media, she doesn't want to do that, because she hates being on social media, so I do all of the captions and stuff. So when there's, "Oh, wow" or something like that that's weird, it's never going to be her, it's just always me.

RD: I love it.

PS: My question is how can we stop using limiting language in our business and life? How do I get to stop?

RD: Well, I think first, you have to have the awareness that you're even doing it. So a lot of times after I talk about this topic, I've presented this at conferences and stuff, I'll get emails months later from someone who's like, "I was at your talk, and I went through my email, and oh my God, I've been saying 'sorry' and 'just', and I've been doing it all." And I'm like, "Yeah girl, you got to figure it out." You have to first understand that it's happening, right?

There are some, especially when you're writing, there are some tools. So if you use Google Chrome, which you should all be using, because I love it, there is a plugin. The name of the plugin is called Just Not Sorry, which is great. And it literally will underline for you in your emails if you're using any word that is a limiting language word.

But the other thing that's fun too is that sometimes you actually are apologizing for something, and sometimes you're like, "Oh, so sorry, this email got missed" or whatever, it'll still underline it. It doesn't necessarily understand the context. But it will tell you, "Hey, are you sure you want to use the word 'just' here?"

"Just" is a big one. "Just" is the one that people go, "I don't use that," and then weeks later they say, "Oh my God, yes I do, it's everywhere." Of course it's everywhere. Because it's our culture, right? It's in our vernacular to use these words that make us sound soft and approachable and agreeable and easygoing like everyone wants to be, especially in California, super chill all the time. And I get it, but that doesn't necessarily mean it has a place in your business.

Because you have to understand, you have to determine and figure out for yourself how you want to be perceived, right? Because a lot of times, I'll talk to, especially groups of women, and I hate to keep saying that, but as a woman, it's a big deal for me. And they'll say, "Well, I don't really have control over how I'm perceived." Absolutely false. You 100% have control over how you're perceived. You can script that for yourself. You can make that happen for yourself. But first you have to have the awareness of it.

So one, awareness. Two, tools like Google Chrome plugin. Three, start noticing it in other people, too. And it might make you less liked for a minute to be like, "You just said," call out your friend, be like, "I thought we weren't doing that anymore." Because it's pervasive, it's everywhere, and so it isn't just a quick fix, it is an ongoing thing.

The other thing that I did for my assistant and for anyone who's in my inbox is I have a little, small document of "these are words we don't use". This is language Moxie Bright does not use, right? And even in my interactions with my clients on their wedding day, in my employee handbook, there is a list of things we don't say.

So if someone were to come up to one of my assistants, a guest on the day of the wedding, and ask them a question, and if they don't know the answer, they're not allowed to say, "I don't know." What they're supposed to say is, "Let me find out." And that's the biggest example I can always give. It's taking that negative "I don't know" and turning it into something open and curious and positive, which was, "Let me find out. I'll go find out for you," right? So that person is then taking ownership of whatever the situation is. They are coming to someone else who might know more, finding out the answer.

Saying "I don't know" is closing a door. That's like what you said, we don't want to say "I can't", right? I can't. Well, maybe you can't right now because you don't have the right information, right? So what do you say instead of "I can't"? Are you retraining yourself to think a new thing?

PS: Well, the "I can't" that I'm talking about is the RuPaul Drag Race "I can't".

RD: Oh.

PS: Yeah, that's what I'm talking about. But if we're talking about the "I can't" that you're talking about, I usually say, "I'll see what I can do."

RD: Yeah, I'll see what I can do, exactly. Perfect, it's perfect.

PS: "I can't."

RD: I need to watch RuPaul's, I haven't watched RuPaul's Drag Race yet. But it's come up a lot lately, and so I feel like the universe is telling me to watch it.

PS: Oh, they have a really, really extensive vocabulary of all the really fun phrases that people use.

RD: Someone referenced a death drop to me the other day, and I was like, "I don't know what a death drop is." And then I Googled it, it was like, "Oh, that looks painful."

PS: Yeah. I've seen comments that say "typing from heaven because I'm dead right now" or something like that, because the thing is so beautiful. So now I really want to ask you about this, because that kind of language attracts a certain kind of tribe, a certain kind of group, right?

RD: Totally.

PS: If I want to charge more and target the more luxurious market, should I continue saying that? If I were someone who does that.

RD: I think if it's authentic, you should.

PS: Okay.

RD: I think in our industry, we have a really effed up thing about luxury, I believe. Every luxury client I've ever had has not come to me from social media. They have come from 100% personal referral from someone who's a friend of theirs. There's a little tight-knit Beverly Hills group that I work with all the time. Some clients, I've done all of their events, and then they refer me to their best friends, and that's how it works. Those people never read my reviews. They don't care. They want a personal referral, and they want you to show up and be professional. I think this marketing to luxury market doesn't really work. I hate to burst everyone's bubble, but I think be your authentic self.

Listen, if you are-- let's just say I start watching RuPaul's Drag Race, and I feel compelled to post about it, I'm probably going to use that language because it's fun, right? It doesn't mean that that's who I am as a human every day of the year, and I have to say "slay" on all my posts, right? But I think it's fun to let people in to see who you are a little more.

I'm a huge fan of the Canadian sitcom Schitt's Creek, which everyone, have to watch it immediately if you have not watched it. So lately, all of my Insta stories have had GIFs of the character David Rose making faces, and I've never explained it, I've never said, "I'm a huge fan, and so this speaks to me now." I'm just doing it. And I've got people message me on Instagram, "Oh my God, you watch that show, too?" I'm like, "Yeah, of course I do." But it's a way to let people in authentically without having to have a big deal about it. I'm sure the moment will pass in a few months, I'll be moved on to some other show, it's fine. But it's like you have to be able to play. And if you want to use "slay" one day, then you slay.

But as far as a luxury market, I don't think they're looking for anything specific. I think they're looking for people who are really good at their job, who their friends have already worked with.

PS: Okay. I was thinking about that.

RD: I don't know how to tell you to break in. Everyone's like, "How did you get that first Beverly Hills client?" I'm like, "Through her yoga teacher." Through her private fancy yoga teacher. So you just don't know.

PS: So let me know what you think, too. Because I feel like as long as you're authentic, social media caters to, especially if you want to target higher paying clients, right? Social media caters to the people around you. And if the vendors who know these luxury market clients like your personality, then it's an easier sell, right?

RD: Absolutely.

PS: Instead of targeting the luxury people.

RD: Yeah. Think of it this way. It's like dating, right? If you want to impress someone, you put your best foot forward. So this is a different example, but I'll use it anyway. My friend who is the private yoga teacher, she works with very high-end clients. Russell Crowe used to be a client of hers. She used to go to his home and teach him yoga. And one day he was looking for a masseuse. And she texted me and said, "Who do we know who'd be good for Russell to get a massage?" Right? Because it has to be the right person.

At that level, when you're talking about that person, that level of celebrity, that level of luxury, it can't just be the person we saw on Instagram who we think might be cool. It has to be the right person. When we went through a list of people that we knew, and she was like, "No, that girl drives a-- no, that girl's bad, she'll talk too much," or, "Oh no, that guy has a weird energy," right? There's nothing you can do at that point. You just have to be who you are, and you'll be right for someone.

And it's the same with your language. You just have to talk the way you talk authentically in full complete thoughts ideally on social, and the right people will be attracted to you.

And you know what? The other cool thing is you'll repel the wrong people. I think we spend a lot of time worrying about who we're attracting, but sometimes I'm like, "Who am I unattracting? Who am I sending away?" Good for that too, right? Because just in using not only limiting language, but inclusive language, right? If you're only posting the same kind of couple all the time, right? Perhaps you're sending a message that you're not open to working with everyone. Same thing with your language. If you're only ever talking about brides and grooms, brides and grooms, brides and grooms, you're leaving out a whole other section of people who are getting married.

PS: So it's pretty much just curating. When it comes to business, you just make sure you curate. Be yourself, but you curate.

RD: Yeah. Curate inasmuch as you feel comfortable curating. I'm certainly not someone who wants, you see those Instagram accounts of "everything's pink and white". And you're like, "How are you doing that? That's so much effort." I'm not about that life, I don't have that kind of time.

But definitely curating your words is so important to me, because I know that none of us are spending enough time thinking about it. We're all just going off the cuff and saying what we think, and saying what we feel, and writing what we feel. And in the end, we're ending up too much in our feelings, and too much in our apologies, and too much in our self-doubt, and not enough standing in our power with our words, and really, intentionally communicating clearly and effectively and efficiently and with authority, what we mean.

PS: Okay. I like that, because I feel like social media has changed the way. Before, when we started out, the "about us" page is the only page that tells about you. Now, social media. In the "about us" page, you're like, "I like riding horses and eating hamburgers." Now everything is out there.

RD: It's true.

PS: People are addicted that they can't stop just shooting out information about themselves, that I feel like when it comes to curating, when we talk about curating, at least for me, I feel like curating is cleaning up. You invite someone to go to your house, and the first thing, once they open the door and see your living room, you're like, "Shit, there's so much stuff on the floor and I need to clean up." So curating is kind of like that. Just make sure that when people Google you, they see a really nice-looking-- doesn't have to be perfect, but just clean.

RD: Yeah. I love that you said, too, about the curating. I feel like when we say the word "curating", people are automatically like, "Ew, I don't want to." But what I hear in what you're saying, obviously correct me if this is incorrect, is that you feel like there is a fine line between sharing who you authentically are and who you want to work with, and the kind of work you want to put out there. And then there's people who really overshare, right? And they're telling you, or the people who go on Insta story and Insta story their entire day every day, they're living in some weird reality show that they've made for themselves, where this is their breakfast, and then they're walking the dog, and then they're answering emails, and then they're getting a haircut. And it's like whoa, hold on.

What I like to think of for these things, because I'm certainly not someone who wants to Insta story my entire life. I was an actor, I got that amount of attention back in the day, I'm good. I always think if I want to share something that seems kind of tricky or seems kind of maybe challenging, or I don't know. I just always think, is this thing that I'm sharing, is it something that is a wound, an open wound, or is it a scar? Have I learned something from it, right? If it's like a client cancelled their wedding, and we're in the thick of cancelling it, and emotions are high, I'm certainly not going to go on Insta story and be like, "Here's how to cancel your wedding." No, there is a time and a place, right? You have to talk about that once the moment has passed, when it is a scar.

The people who overshare, the people who do that thing where you're like, "That is aggressively TMI, I don't need to know all that," I think they're operating from a different place where they're not. And that's what I think we mean by curating. Come at it from a place of what is it that I want to share and teach and educate, or just simply communicate about, and not from a place of, "This just happened, and I'm gonna sound off on it," right?

PS: Yeah. So I was talking to a social media expert, I was talking to someone, and we were talking about-- because when I post something on social media, especially the stories, because I always believe that Instagram feed has to be clean, that's about your company. And your stories is where you get dirty. And by dirty, I don't mean sending--

RD: Yeah, you can play a little fast and loose with the stories.

PS: Yeah, but then when I post something on stories, I just go about my day, right? I take photos of a tree or, "Oh, I'm going to this restaurant." But I never post until the next day. Because I want it to be purposeful. "Oh my gosh, that experience at the restaurant is the highlight of my day," and that's the only thing I'm going to post. So I feel like people need to learn to step back, because the pressure of posting something right now is just tremendous that it's not really healthy anymore.

RD: I agree.

PS: And I feel like I should have one episode, podcast episode about mental health, because it's just so draining. Especially for me, because I'm not really a very public kind of guy. If I had a choice, I'd probably not post anything. But the pressure of trying to put something out there, yeah.

RD: Yeah, I agree with you. Posting while you're in the moment of something takes you out of the moment. You're no longer in the moment, you're now looking at it from a distance, going, "How are people going to react? Oh, what should I say about this moment?" Just be in the moment, man, just post later. I tend not to post when I'm at networking events like the ones you and I have gone to for so many years together, because I don't want people know where I am. There is a weird part of me that is like, "If someone were to follow me around, they could, if I were posting in real time." And I know that sounds very paranoid, but that's just how we are, that's how I am today.

PS: I actually saw and read an article, oh, I think it was online, a forum, and I started implementing it. When we go on vacation, I wait two days before I post something. Because we're on our way back, and we just started our vacation online, just so no one's going to know that oh, their house is empty, no one's in the house, stuff like that. It's me being paranoid.

RD: But then again, these are all things we have to think about when we're talking about our businesses and our social media. It's such a different world now than when we started.

PS: Yeah. So now my question for you is, if I want to change my copy, my language, how do I go about that for my business?

RD: So first, I think you have to drill down what your core values are as a business. Mine are online, you can look at my core values on Moxie Bright, on the website, on the "about me" page. But I think once you have those core values, even if you don't publish them, even if you just write them down for yourself, right? Then make sure that all your language points to that.

For me, I always want my language to be really uplifting, outgoing. I don't like passive voice. So if you don't know that means, not you, but if your listeners don't know what that means, active voice is like, "I am eating a sandwich." Passive voice is "I am going to eat a sandwich", right? I always want to be in the active voice. I want all my copy, all my Instagram captions, even if I'm talking about something that happened in the past, I still want my reaction to it, my comment on the image, to be in active voice, because it's important to me. It's one of the things, one of my pet peeves. Even when I listen to podcasts, when people say, "We're going to talk about blah blah blah." Just talk about it. You're already here, we're in it, just do it, right? That's just my impatient New Yorker, I think, coming out. But so that's something that's important to me.

It's important to me to not use limiting language. It's important to me to communicate in a voice that allows people to easily feel comfortable with me being in charge. Because again, that speaks to what I'm doing for a living. If I were someone in a more creative primarily field, maybe if I were an interior designer, or maybe if I were a photographer, maybe my language would be a little more creative, a little more flowery, because you want to communicate that I have that sort of creative spirit. I'm not so concerned with that for what I'm doing currently. I more just want to be seen as an authority. Because it helps my clients trust me, and then it automatically takes out so many problems in the long run, because they're like, "Oh, Renee's got this," right? Because all of my language and my demeanor speaks to that.

So that's what important to me. It doesn't have to be important to other people. But that's one of the reasons that I'm so passionate about this topic, is that I find it so prevalent in our industry. I've been at so many networking events standing next to someone, and someone says, "What do you do?" And they go, "I'm just a wedding planner." And it makes all my skin crawl right off, right? I'm like, "You're not just anything. You're a business person, you're a CEO, you're the president of your company, you're the founder, you're the creative force behind your company." We're so much more than the titles we give ourselves. Because everyone wants to be modest and humble.

And I get it, you don't want to be a jerk. But also, you have to own your shit, you have to own your own expertise. Because as a business owner, nobody's going to give that to you, right? No outside force is going to come in and say, "Paul, you're the CEO now." And you're going to go, "Oh my God, am I? I made it." It's like, "No, we're making it ourselves," right? So it might sound arrogant sometimes, and you don't have to say it all the time, but you have to believe it. You have to believe that you are the CEO, whatever inflated title you think is too much, you have to behave as though that's true.

PS: I love that, because for us, we've been doing this for nine years, our business has been existing for nine years. And we've never seen ourselves as the owners, right? So for the nine years, we've been just slaving away, making sure that we have work for everyone and blah blah blah. But then, just one moment, we were talking to our friends, and they're like, "You're the CEO, you have to do CEO shit. You can't just do secretary stuff, just hire a secretary. Do owner stuff." And the way that you say that to yourself, it makes you feel more empowered. People who say that they're just wedding planners, and they go to conventions, you're not just the wedding planner, you're already at a convention, that means you're serious. This is a real, real business. So yeah, people have to own up to--

RD: Yeah.

PS: Yeah. I love that.

RD: You have to change your mindset, and you have to learn. It's going to sound so woo-woo, and I can't believe I'm saying this, but I believe it. You have to vibrate at a higher frequency for stuff like that. You just have to let yourself be up here unapologetically. And because, listen, at the end of the day, our businesses are our babies, and we are solely in charge of them. So if something in your business isn't working, it's our responsibility to fix it. And sometimes, it literally just is-- the mindset is off. Your mindset isn't working in your favor, right? And but again, this mindset is pervasive, it comes out in our language.

So when I hear someone say, "I'm just a wedding planner," I'm thinking, oh, what's going on with them, right? Do they not have a supportive spouse, maybe? Maybe their spouse is saying, "Well, this little thing you're doing is just for now." Maybe they are not natural leaders. Maybe they have to work on their leadership for their team. Maybe they just have to change their mindset around money, right?

We didn't even get around the topic of language around money, but it's the same deal. It's learning to control the language that you have around all of these things. Because once you start acknowledging it and changing it, then it becomes second nature, and you don't have to say to yourself, "Oh, I said 'just' again." Right? Now, when I say "just", I think, oh, did I say it? As opposed to I'm always saying it, and I'm training myself out of it.

PS: Yeah, I love that. So my last questions, it's plural because-- it's actually just one question.

RD: Okay.

PS: So it's basically what language should you use for rejection when you feel like the couple doesn't really fit with you? For example, I saw last night, I saw online, someone asked, "So what do I tell the couple if I see a lot of red flags?" Before they sign, how do I talk to them and say "eh"?

RD: I, in the past, have said-- well, first of all, I don't give anyone any sort of pricing or any information until I've spoken to them. And I firmly believe that that is the way everyone should be doing this, because what we do is so personal that it's really hard. It'd be hard for me to send out a price sheet and have someone be like, "I choose you." You'll be like, "Wait a minute, who are you? What is even your deal? I don't know if I want to work with you."

So first, we have a conversation. And if I see a lot of red flags, oftentimes I won't send them a proposal. What I'll send instead is an email that I think I have in my canned email that's letting them down easy. And I just say, "It's been really lovely speaking with you and getting to know you. Based on what you told me in our conversation, I don't think that I'm the right fit for you." And I don't necessarily give them reasons, right? Because it doesn't matter, because they're not going to change. Or more accurately, nothing that they can say at that point will change my mind that I don't want to work with them, right?

So I had a client, or not a client, but a potential client, many years ago, describe herself as a bridezilla six times during the consult. And she would say it and then laugh, like haha, like it was the funniest thing. I never laughed, I was just taking notes. And she didn't have her fiance on the call. She never even told me his name. She never referenced him, like "my fiance Joe". She just said "my fiance" as if that were his name. By the end, I said, "I'm sorry, you never gave me his name." And she goes, "I didn't?" And I said, "No." She was, "That's funny," and then went into something else. And I was like, it just was clearly not for me.

So I wrote her an email and I said, "It was really lovely getting to know you. Based on our conversation, I don't think I'm the right fit for you. Here's who I'd recommend for you." And I always send at least two referrals to people that I really genuinely think could handle that situation, right? That I think they'd be a better fit for. And I don't necessarily feel the need to overly explain myself. In that particular case, she did write back and asked why. And I said, "One of the things I love as a wedding planner is working equally with both halves of the couple, no matter what that couple looks like. And because your fiance wasn't on the call and didn't seem very present in the proceedings, I just know that it's ultimately not going to be a good fit for me." And I never heard from her again.

So I think when you're strong in your convictions and you know your core values, and you know the people you want to work with, it's much easier to say no to the ones you don't. But I also don't think we need to be writing diary entries about how much we don't want to work with them. I think that's when it pays to be super almost masculine in your responses, just like it's a hard line, right? Because the other thing you can say is like, "I don't think we'd be a good fit because you said something about being a bridezilla." And then she'd be like, "Well, I was just kidding," and blah blah blah.

PS: That's it.

RD: Then you're opening it up for more drama. It's a no.

PS: Okay.

RD: It's hard though, hard to do that.

PS: It's super hard. I feel like the person who posted that online, he was just afraid to piss him off or break their heart.

RD: Yeah, of course, you don't want to be a bad person. And also, not all of us are in a position to say no to the money. But then again, once you have a bad client that you've taken for money, you always realize that's bad money. You don't want that money anyway.

PS: I think it's good that people have us, people like us to tell them that it's money now, but it's going to be a headache in a few months.

RD: I feel like everyone has to do it once, and then they go, "Oh yeah, that was bad." Yeah, that was bad.

PS: Okay, so the last one, the very last one, because I said language for rejection, right?

RD: Yes.

PS: What language-- how do you say-- how do you deal with a really livid couple when you did something wrong? Or you didn't do anything wrong, and they're super mad, how do you talk to them?

RD: So I always try to figure out where they're coming from. Oftentimes, it is not about us, and the hardest thing as a business owner is to not take things personally. Weddings are emotional, right? A lot of times, we are getting the brunt of something that happened with someone else. And I know as a wedding planner especially, so many times I'll get an email that's like, "We're behind and da da da da, and this and that." And I have to read it and go okay, this person feels panicked, because they think something's not happening that should.

I always deal with the facts first. I take the emotion right out of it. In fact, sometimes I actually ignore the emotion, right? Especially if they're coming at me hot, I'm just like, "Okay, what are the facts here? The facts are this person feels scared, this person thinks that A, B and C was not done. That is incorrect, A, B and C is done, here's the proof of when it was done. What else can I help you with?" I always try to move it forward, especially because my clients, or some other brides or grooms or whomever, tend to get a little worked up.

Sometimes I always tend to just go okay, don't take it emotionally. Sometimes you got to close the email, walk around the house a little bit, walk around your office, burn it off, come back and be like, okay, what are they really saying, right? Because it's hard when someone's like, "You didn't do something." If they're pointing fingers, "You're bad at your job." And they might not have said that, but that's the tone, right? It's hard to divorce yourself from that and be like, "Okay, well, that's their opinion. Let's deal with the facts."

And listen, if you didn't do something that needed to get done, or there was a misstep, of course apologize, absolutely apologize. And oftentimes, what I try to do is I make it right and then apologize. Fix it before you even-- fix it, just whatever it is, fix it. And then go back and say, "You know what? You're right, that did not get done, but it is done now, and here is the outcome." Because basically, all those emails are, all those communications are, is them throwing up a flare going, "Oh my God, something's really bad, we have to fix it." And so your job is to just fix it. Just fix it, fix it first.

The other thing with communication, and you didn't ask this, but I'll just say it now. So many times, our clients are frustrated with us because they don't know what we're doing. And oftentimes it's easily fixed by just saying, "I got this email, I'm working on it, I will let you know as soon as I have an answer."

PS: I love that.

RD: It sounds so simple and dumb, but sometimes that is literally just what they need.

PS: Okay. Because there are times when we have a client request, but then we're so busy.

RD: Totally.

PS: And then Stella is like, "What do I tell them?"

RD: I got this email, I'm working on it. I will get back to you soon with an answer.

PS: That's beautiful.

RD: Because it just saves you a little bit of time, and then they're like, "I'm acknowledged." That's generally all they want to be.

PS: Yeah. So here's a quick tip to the listeners. Whenever we get an email, if the client's not satisfied, or there's something wrong, or very...accusational? Accusatory? When they're accusing us of something we didn't do, what Stella does is she types the email down in Google Docs or something. Never type anything in the email itself, because you might send it, and it's just going to be more headache.

RD: Hard to unsend, yeah. Even with that handy "unsend" button, it's still like well, they probably opened it by now. Things are immediate, yeah.

PS: So but yeah, any last words, any quick tips for the listeners about their verbiage or--?

RD: I would say if you are listening to this and you're like, "Oh my God, I do all these things," there is a great book called Playing Big by Tara Mohr. I think it's geared toward women, but who cares? And it's not just about this topic. Language is just one of the chapters in the book. But it is a transformative book that will really help change your mindset around "are you playing small in your life, in your business, or are you playing big", right? Like we talked about. Are you acting, are you doing CEO level shit, right? Or are you the secretary? So I can't recommend enough, Playing Big by Tara Mohr.

PS: Playing Big.

RD: And get that Google plugin so you can get those bad words out of your emails.

PS: I'll put all the links to the show notes for sure.

RD: Perfect.

PS: And talking about show notes, let's tell the listeners and the viewers how to reach you if they have any questions, and if you have anything going on right now.

RD: Oh, I have so much going on. Everyone always has so much going on, right? So you can find me mostly on Instagram, @moxiebrightevents, M-O-X-I-E, the word "bright", the word "events". If you're interested in my wedding planning, that's over at moxiebrightevents.com. If you're a wedding planner and you are interested in online education, that's at reneedalo.com. I also have a new podcast launching September fifth, I don't know when we're going live but this one, but in a few weeks, we'll have a new podcast called Talk with Renee Dalo, and that has its own Instagram. Guess what it is? @talkwithreneedalo. But I'm all over the place, y'all. If you're coming to Wedding MBA, you can hear me, I'm speaking twice this year in Vegas. And if you hang out with Paul, you can see me at networking events.

PS: Yup, and you'll see me at Wedding MBA too, just hanging out by the bar.

RD: Yay, nice. I will be at the bar in between my talks.

PS: I feel like now that I know that you're musical theater, I feel like when I see you, we need to have a song together. Because I'm not formally trained, but I just love theater and musical brides.

RD: We can go to karaoke anytime, my friend.

PS: Oh yes, that would be lovely.

RD: In Vegas, maybe.

PS: Oh my God, I didn't know there was-- oh, nice.

RD: There's got to be one, right?

PS: I'm pretty sure there will be.

RD: They have everything there.

PS: So Renee, you've been an inspiration to me and my wife. Just seeing you and your presence is more than enough to remind us that being ourselves is the right thing to do. And I admire your passion, I admire your drive. And we need more people like you in the industry, because now it's being filled with fakers and takers. So from the bottom of my heart--

RD: Fakers and takers, I love that.

PS: Yeah. From the bottom of my heart, thank you so much.

RD: Thank you, this was amazing. Thanks for having me.

PS: All the best to you.

RD: Thank you, same to you.

Credits: Subscribe to Musicbed: http://share.mscbd.fm/weddingvideoboss

Your subscription to Musicbed includes:

Unlimited music for all of your wedding films
Access to a curated roster with hundreds of artists and composers, including CHPTRS, Tim Halperin, The Light The Heat, Tony Anderson, Chad Lawson, and more. Also, browse dozens of curated playlists like Romantic, Uplifting Acoustic, Cinematic, and more.
Full clearance to upload to all social media and streaming platforms, including quick YouTube clearance with SyncIDTM.

Listen to the Wedding Bossness podcast here: https://linktr.ee/weddingbossness

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Checkout the YouTube channel for bite sized business videos: https://www.youtube.com/channel/UCs4f-7m3H2K562O3Lb01xcw/

LIKE THE PAGE! https://www.facebook.com/weddingbossness

JOIN THE GROUP! /www.facebook.com/groups/weddingbossness/

The Wedding Bossness Podcast hosted by Paul Santiago

BossIG: www.instagram.com/weddingbossness

BoffoIG: www.instagram.com/boffovideo

Website: www.weddingbossness.com

Special thanks to Ning Wong for the sexy headshot

Support Wedding Bossness by contributing to their Tip Jar: https://tips.pinecast.com/jar/wedding-bossness

Why your business needs a podcast with Paul Santiago

Thu, 22 Aug 2019 16:26:35 -0000

Mention podcasting and the image of someone sitting in their basement with a computer and microphone, dreaming of becoming a professional DJ, is what comes to mind for many. It may surprise you to learn that this emerging technology is actually becoming a mainstream marketing and communication tool for businesses, with the potential to make significant contributions to the bottom line.

Podcasting is a powerful, inexpensive and easy new medium for sharing your message with a focused and passionate audience. As a podcaster you'll become a recognized expert in your area of interest or expertise.

Transcription for the podcast: https://www.youtube.com/watch?v=Hr9WChi9pYE&t=139

Listen to the Wedding Bossness podcast here: https://linktr.ee/weddingbossness

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Checkout the YouTube channel for bite sized business videos: https://www.youtube.com/channel/UCs4f-7m3H2K562O3Lb01xcw/

LIKE THE PAGE! https://www.facebook.com/weddingbossness

JOIN THE GROUP! /www.facebook.com/groups/weddingbossness/

The Wedding Bossness Podcast hosted by Paul Santiago

BossIG: www.instagram.com/weddingbossness

BoffoIG: www.instagram.com/boffovideo

Website: www.weddingbossness.com

Special thanks to Ning Wong for the sexy headshot

Support Wedding Bossness by contributing to their Tip Jar: https://tips.pinecast.com/jar/wedding-bossness

Understanding the buyer's journey with Sam Jacobson

Mon, 12 Aug 2019 07:01:02 -0000

Welcome to the wedding video boss podcast where we talk about the business of being a wedding creative! If it’s your first time here, this is a podcast for people like you. The people who want to figure out how to turn their passion into profit, their hobby into a business. Every week I invite over business gurus, wedding specialists and successful business owners to share their knowledge about particular keys to create and maintain a thriving wedding business. The best part is, you get a front row seat and it’s absolutely free! I’m your sexy host, Paul Santiago and I am so honored that you have joined me today!

I love learning, especially about how to run my business. I feel like the key to us being in business for this long is because of the network we have created, our kick ass crew and the amount of knowledge I have gained from experts from different fields. There is always something to learn from someone and that’s the value I want to bring to you and your business.

Today’s guest is Sam Jacobson and he is an expert on sales without being too salesy and on this episode, have you ever struggled with selling to a client at the right time? Well that's exactly what we're going to help you with on this week's show, where you'll learn the buyers journey and how to use it to your advantage” Have a pen and paper ready because this is going to be a badass interview so don’t go anywhere! If you’re driving, just try and memorize it. Sam and I will be back in a millie!

Sam is an old-school influencer. Not the kind with 100k+ followers on social media. No, he has real pull with couples who’ve booked millions in wedding services from him. These days he share sales experiences and growth strategies with event pros who are self-taught or want to level-up. You’ll find him on speaking at The Knot World Wide, Hustle + Flow, Engage! Luxury Wedding Summit, WIPA, NACE, Evolve and other private workshops. He doesn't just tell you to charge more. He actually shows you how to persuade people to pay higher rates. The approaches and tactics he shares apply to all stages of success, from just starting out to the luxury market. Clients who apply my method get fees from $1k to $30k+ for services they provide.

Listen to the Wedding Bossness podcast here: https://linktr.ee/weddingbossness

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Get 50% for Honeybook by using our code: http://share.honeybook.com/boffovideo

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Checkout the YouTube channel for bite sized business videos: https://www.youtube.com/channel/UCs4f-7m3H2K562O3Lb01xcw/

LIKE THE PAGE! https://www.facebook.com/weddingbossness

JOIN THE GROUP! /www.facebook.com/groups/weddingbossness/

The Wedding Bossness Podcast hosted by Paul Santiago

BossIG: www.instagram.com/weddingbossness

BoffoIG: www.instagram.com/boffovideo

Website: www.weddingbossness.com

Special thanks to Ning Wong for the sexy headshot

Support Wedding Bossness by contributing to their Tip Jar: https://tips.pinecast.com/jar/wedding-bossness

Be an asset, not an ass with Katie Easley

Mon, 05 Aug 2019 07:00:00 -0000

Be an Asset, Not an Ass: Creating a business that lasts

Bio–

Leading floral stylist and event designer Katie Easley of award-winning Kate Ryan Design set out with one goal: to create joy for her clients. And she did just that, establishingScottsdale-based Kate Ryan Design, combining her interior design background with her love of florals.An interior designer by trade, Kate first got her start working for multi-million-dollar corporation DuPont. It was there that she honed her branding and sales, while fully immersing herself in the method of selling the intangible. Thanks in part to her roots incorporate interior design, Katie quickly grew her small business to sales of over a quarter of a million dollars a year, catching attention of the Society of American Florists, who honored her as ‘Marketer of the Year’ in 2012.This accolade launched her consultancy and since then, Katie has worked with small businesses throughout North America on their sales prospecting, growth strategy and client experience. Ultimately, her goal is to help others grow by defining the value they bring to the marketplace, so that they can close more sales with their ideal clients.Katie is a regular fixture on television, and her work can be seen in the pages of Grace Ormonde, Modern Luxury Magazine and the Chicago Sun-Times, among others. She is the immediate past president for WIPA Phoenix, and an acclaimed industry speaker.In her not-so-spare time, she enjoys spending time with her friends, often with a glass of“fancy” bourbon in hand and her beloved mastiff/boxer ‘Zira’ by her side.

Talking Points–

Why is it essential for wedding pros to build their network in today's market?
Can you explain your strategies behind vendor referrals?
Why do you do what you do?How do you identify other vendors' pain points? What use is that?
How can a wedding prone to work without coming across as self-serving?
When is it OK for a wedding pro to soft-sell their services? When should they hold back?
How do you help other vendors in your market? Can you share some real-world examples?
How do you deal with not-so-friendly vendors that aren't open to building a mutual relationship?
What is the #1 "next step" you would recommend to wedding pros who want to grow their business through their network?

Listen to the Wedding Bossness podcast here: https://linktr.ee/weddingbossness

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Checkout the YouTube channel for bite sized business videos: https://www.youtube.com/channel/UCs4f-7m3H2K562O3Lb01xcw/

LIKE THE PAGE! https://www.facebook.com/weddingbossness

JOIN THE GROUP! /www.facebook.com/groups/weddingbossness/

The Wedding Bossness Podcast hosted by Paul Santiago

BossIG: www.instagram.com/weddingbossness

BoffoIG: www.instagram.com/boffovideo

Website: www.weddingbossness.com

Special thanks to Ning Wong for the sexy headshot

Support Wedding Bossness by contributing to their Tip Jar: https://tips.pinecast.com/jar/wedding-bossness

Facebook and Instagram ad mistakes with Valerie McCartney

Mon, 29 Jul 2019 04:00:00 -0000

Listen to the Wedding Bossness podcast here: https://linktr.ee/weddingbossness

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Checkout the YouTube channel for bite sized business videos: https://www.youtube.com/channel/UCs4f-7m3H2K562O3Lb01xcw/

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JOIN THE GROUP! /www.facebook.com/groups/weddingbossness/

The Wedding Bossness Podcast hosted by Paul Santiago

BossIG: www.instagram.com/weddingbossness

BoffoIG: www.instagram.com/boffovideo

Website: www.weddingbossness.com

Special thanks to Ning Wong for the sexy headshot

(Today's interview is sponsored by weddingadsthatwork.com. Helping Wedding Bosses with how to maximize the power facebook and instagram ads and other important facebook and instagram ads topics. Check out weddingadsthatwork.com for more.)

The title of today's Interview is: "The biggest mistakes people make when using Facebook and Instagram Ads"

My name is Paul Santiago and today I'm talking with The wizard of ads Valerie McCartney about the common myths and misconceptions about facebook and instagram ads that stop most Wedding Bosses dead in their tracks, before they ever even get started. Don’t go anywhere because the interview is coming up in 5, 4, 3, 2, 1,

With a background in corporate marketing and franchise development, Valerie has held senior level positions at PepsiCo, Nestle, Tyson Foods, El Pollo Loco and Johnny Rockets. In 2010, along with her husband, she founded Enticing Tables, a specialty event decor business that designs, builds, rents and sells original decor made in their metal studio and workshop. While their metal craft has been published in myriad event magazines and blogs, Valerie's frustration with traditional event industry advertising coupled with her analytical approach to marketing and business development drove her to research, study and test paid Facebook and Instagram ads as a way to grow their niche-based business - not posting to the masses, but advertising directly to brides and grooms. After seeing a 307% return on advertising investment (6 weddings booked off of one well-crafted and well-targeted ad), she fell in love with Facebook and Instagram ads and uses them daily to get her products directly into the newsfeeds of engaged-to-be-married guys and girls. With multiple years of hands-on Facebook and Instagram advertising know-how, she now uses her in-depth knowledge to teach other wedding and event pros how to reach their target audience. Her teaching style is practical, not theoretical, full of actual event and wedding industry examples and she makes a complicated subject understandable for even the least tech savvy.

Thanks so much for being with us this week. Have some feedback you'd like to share? Please leave a note in the comments section below!

If you enjoyed this episode on the biggest mistakes people make when using Facebook and Instagram ads, please share it with your friends by using the social media buttons you see at the bottom of the post.

Don't forget to subscribe to the show on iTunes to get automatic episode updates for our "Wedding Video Boss Podcast!"

And, finally, please take a minute to leave us an honest review and rating on iTunes. They really help us out when it comes to the ranking of the show and I make it a point to read every single one of the reviews we get.

The season finale is right around the corner so watch out for some good stuff coming, including a workshop in the works and ebooks that i’m finishing up just for my wedding bosses.

Till then, place nice if you can’t win, be nice especially if you’re good looking!

Credits:

Want more? Be a patron and get more stuff! https://www.patreon.com/weddingvideoboss

JOIN THE GROUP! /www.facebook.com/groups/weddingvideoboss/

The Wedding Video Boss Podcast hosted by Paul Santiago

BossIG: www.instagram.com/weddingvideoboss

BoffoIG: www.instagram.com/boffovideo

Website: www.weddingvideoboss.com

For comments & suggestions email me at: weddingvideoboss@gmail.com

Special thanks to Ning Wong (@NingWongStudios) for the sexy headshot

Music credit Isaac Joel - Azophi, Isaac Joel - Adler, Isaac Joel - Obliqua and Isaac Joel - Clavius from www.SoundStripe.com

Support Wedding Bossness by contributing to their Tip Jar: https://tips.pinecast.com/jar/wedding-bossness

Killing it, without killing each other with Meg & Kevin Le Vu

Mon, 22 Jul 2019 07:00:00 -0000

Welcome to the wedding video boss podcast!

Today is extra special because my good friends, Meg & Kevin Le Vu are here and we’re talking about something that is surprisingly a rarity in the wedding vendor world, being a husband and wife team.

We’re talking about:

How to network as a couple
Selling
Respecting each other as a creative
Falling into role
Finding out strengths and weaknesses

Let’s do something fun! If you’re a husband and wife team, i’d love to see a photo of you! send me a tweet @thepaulsantiago or tag me on instagram @weddingvideoboss! I want to know how long you’ve been in business and what your secret is then we’ll post it on instagram! If you’re driving, send it to me later because I want you to get to where you’re going safely, let’s try not to turn your spouse into a widow or widower right now. If you’re doing the dishes, take a photo and send it to me! That’s the first secret to a successful married life! Okay these two are ready to rumble so don’t go away because we’ll be right back after this bbbbeat!

Kevin and Meg Le Vu are a married couple who own and operate Kevin Le Vu Photography, Inc. a team of wedding photography and videography serving in Southern California. Together they maintain a family-run business vibe that focuses on a timeless and personable style. Serving couples since 2008, Kevin and Meg aim to create a legacy that goes beyond just taking pictures.

Thank you Meg & Kevin Le Vu for a great interview. I'm sure all the married couples in our audience learned a lot based on how you ran your business as husband and wife team and how they can use what you learned in their own situations. So thank you very much for sharing your expertise and experiences so graciously...and thank YOU all the married couples in our audience for joining us for this amazing presentation about how they got started and how you can learn from what they did to get better results yourself.

Thanks for Tuning In! Thanks so much for being with us this week. Have some feedback you'd like to share? Please leave a note in the comments section below!

If you enjoyed this episode on how pr can help build your brand, please share it with your friends by using the social media buttons you see at the bottom of the post.

Don't forget to subscribe to the show on iTunes to get automatic episode updates for our "Wedding Video Boss!"

Listen to the Wedding Bossness podcast here: https://linktr.ee/weddingbossness

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Checkout the YouTube channel for bite sized business videos: https://www.youtube.com/channel/UCs4f-7m3H2K562O3Lb01xcw/

LIKE THE PAGE! https://www.facebook.com/weddingbossness

JOIN THE GROUP! /www.facebook.com/groups/weddingbossness/

The Wedding Bossness Podcast hosted by Paul Santiago

BossIG: www.instagram.com/weddingbossness

BoffoIG: www.instagram.com/boffovideo

Website: www.weddingbossness.com

Special thanks to Ning Wong for the sexy headshot

Support Wedding Bossness by contributing to their Tip Jar: https://tips.pinecast.com/jar/wedding-bossness

Build an effective wedding business PR strategy with Meghan Ely

Mon, 15 Jul 2019 07:00:00 -0000

Welcome to Wedding Video Boss podcast where we talk about the business of being a wedding creative.

In this episode, Meghan Ely and I discuss how pr can help build your brand.

So if you want to build a bigger brand, learn to have a good pr strategy, and get your work featured so you can how to develop a good pr strategy to build a bigger brand, tune in now!

In this episode, you'll discover:

Episode Title: "PR Strategy With Meghan Ely"

- What should you know when crafting a PR strategy?
- How has the media landscape changed over recent years?
- What would a typical pitch look like (I.e. what should they be mindful of including)?
- How can a videographer best portray their expertise and industry knowledge without showing a video of their work?
- Let’s say you pitch some topics or expertise to a writer but they don’t respond. What does the follow up process look like?
- What does the process look like in terms of getting featured? What should you do once you’ve been published (internally or otherwise)?
- What are some tips for building strong relationships with writers for ongoing press opportunities?

OFD Consulting owner, Meghan Ely, combines in-the-trenches event experience with a love of wedding PR to empower her clients to take their businesses to new heights. A long-time industry speaker and writer, she is a WeddingWire Education Expert as well as a regular contributor to Wedding Planner Magazine, Wedding Business Magazine, Catersource and SpecialEvents.com. Meghan represents clients globally and has earned them coverage with the New York Times, Martha Stewart Weddings, The Knot, Refinery 29, Forbes and Real Simple, among other outlets. Her team’s publicity efforts are regularly honored by the Public Relations Society of America. Meghan is the Vice-President of the 2019 WIPA National Board, and a member of the NACE conference education committee. She is an adjunct professor in the Mass Communication department at Virginia Commonwealth University, specializing in Public Relations. Most recently, Special Events honored her as one of the top 25 young professionals in the event industry.

Thanks for Tuning In! Thanks so much for being with us this week. Have some feedback you'd like to share? Please leave a note in the comments section below!

If you enjoyed this episode on how pr can help build your brand, please share it with your friends by using the social media buttons you see at the bottom of the post.

Don't forget to subscribe to the show on iTunes to get automatic episode updates for our "Wedding Video Boss!"

Please leave a review right now (LINK TO ITUNES)

Thanks for listening!

My main site: www.ofdconsulting.com

my PR membership site: www.ofdcollective.com

Listen to the Wedding Bossness podcast here: https://linktr.ee/weddingbossness

Subscribe to Musicbed - http://share.mscbd.fm/WeddingBossness

Get 50% for Honeybook by using our code: http://share.honeybook.com/boffovideo

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Get 10% off of Soundstripe: https://soundstripe.grsm.io/paulsantiago

Checkout the YouTube channel for bite sized business videos: https://www.youtube.com/channel/UCs4f-7m3H2K562O3Lb01xcw/

LIKE THE PAGE! https://www.facebook.com/weddingbossness

JOIN THE GROUP! /www.facebook.com/groups/weddingbossness/

The Wedding Bossness Podcast hosted by Paul Santiago

BossIG: www.instagram.com/weddingbossness

BoffoIG: www.instagram.com/boffovideo

Website: www.weddingbossness.com

Special thanks to Ning Wong for the sexy headshot

Support Wedding Bossness by contributing to their Tip Jar: https://tips.pinecast.com/jar/wedding-bossness

Maintaining motivation and mindset with Dee McMeeking

Mon, 08 Jul 2019 07:00:00 -0000

From Dee's website:

Dee McMeeking is a solopreneur wedding stylist, planner, floral designer, tutor, coach and mentor and has been making up her own jobs since 2012 when she left her full time role as a teacher.

5 Random Questions For Dee WHAT COULD YOU NOT LIVE WITHOUT IN YOUR BUSINESS?

Coloured pens and multiple notebooks. I'm a bit of a stationery junkie and I have to write things down in colour to map out my thinking and my ideas. And of course my iPhone.

WHAT DO YOU HAVE TOO MANY OF?

Shoes! I have too many of them, some I've never even worn but I do love them.

WHO HAS INSPIRED YOU MOST TO DO WHAT YOU DO?

My Mum and my Nanny have been amazing role models for me. They taught me to never give up and that anything is possible with hard work - and they've proven right! In the world of weddings I've been lucky enough to meet the three people who have totally shaped my vision - Preston Bailey, David Tutera & Kylie Carlson.

IF YOU COULD CHANGE ONE THING IN THE WORLD WHAT WOULD IT BE?

Teach children confidence and independent thinking skills from a very early age. Help them to develop and hold on to that natural curiosity and the freedom to try new things that sadly gets knocked out of them by the education system. And make long haul flights faster and cheaper!

IF YOU COULD RELIVE ANY 10 MINUTES OF YOUR LIFE WHAT WOULD IT BE?

Wow! Watching the sunset over the Pacific Ocean with my feet in a private pool sipping a cocktail thinking how beautiful the world is and how peaceful life can be. That was a real living the dream moment!

DEE IN HER OWN WORDS:

I love my life because I shape my life every day to ensure that I do more of what makes my heart sing and less of the things that I find dull. Life is for living and as that old cliché says – Life is a journey and not a destination. So true. And I’d add to that by saying that life is too short, so go live your life today. And that is how I now live my life, but it hasn’t always been that way!

Teaching and learning have always been important to me. A curiosity for the world around me and how people think led me to study geography and sociology at university where I got into the whole research vibe and ended up with a PhD in Urban Geography thinking that I would like to be a lecturer.

Then I changed my mind and decided to be a primary school teacher instead, as I wanted to help little people believe in themselves and get a great start to life and living. So that took another year of learning and then I was a full-time teacher for 7 years with 9-11 year olds. But what I discovered was that the way that I think didn’t match with the way that the “system” wanted me to work. So I left and started a new route into a whole new and scary world for me – being self-employed and making up my own job.

The business that I started then was in the wedding industry which is my main offline business. I’m creative and love to work with excited couples to style and create the visuals for their wedding day. So I work as a wedding stylist, floral designer and wedding planner. Now that experience has been like a rollercoaster as when I started my business I had no money and no clue of what I was doing, but now 7 years later I’m profitable and developing multiple income streams doing more things that I love.

My journey has been an interesting one. It’s had challenges, highs, lows, tears, trauma, mistakes, mishaps, and minor miracles! It’s challenged me but also changed my life for the better. And that is why I am so passionate about sharing my journey with other people to show them that it can be done. I knew nothing about business 7 years ago. I’ve made every mistake in the book. I’ve been broke. I’ve been depressed. Those were the lows, but my goodness the highs have been amazing too. The feeling when you realise that you love every minute of every day and you are in control and shaping how you choose to spend your days. When you get to build the cool stuff you’ve always wanted to do into your daily life, when you control when and how you choose to work, when work just feels like fun and no hassle. Now that is living, and that for me is my Dream. The Wedding Business Dojo is just one way that I can pass on some of my excitement, enthusiasm and belief in a better future for those who are ready to really take control of their lives and futures and grow a business that lets them do this and earn the money they want to earn at the same time.

Links: www.theweddingbusinessdojo.com/blog www.theweddingbusinessdojo.com/apb [this is the newest online coaching course launching in July / August love a plug on this one]

Instagram: https://www.instagram.com/theweddingbusinessdojo/ https://www.instagram.com/deemcmeeking/ Credits:

Listen to the Wedding Bossness podcast here: https://linktr.ee/weddingbossness

Subscribe to Musicbed - http://share.mscbd.fm/WeddingBossness

Get 50% for Honeybook by using our code: http://share.honeybook.com/boffovideo

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Get 10% off of Soundstripe: https://soundstripe.grsm.io/paulsantiago

Checkout the YouTube channel for bite sized business videos: https://www.youtube.com/channel/UCs4f-7m3H2K562O3Lb01xcw/

LIKE THE PAGE! https://www.facebook.com/weddingbossness

JOIN THE GROUP! /www.facebook.com/groups/weddingbossness/

The Wedding Bossness Podcast hosted by Paul Santiago

BossIG: www.instagram.com/weddingbossness

BoffoIG: www.instagram.com/boffovideo

Website: www.weddingbossness.com

Special thanks to Ning Wong for the sexy headshot

Support Wedding Bossness by contributing to their Tip Jar: https://tips.pinecast.com/jar/wedding-bossness

Marketing with wedding videos with Rachel Silver

Mon, 01 Jul 2019 10:00:00 -0000

Rachel Jo Silver is the founder of Love Stories TV, a modern media company building the first and largest library of real wedding videos to attract and inspire millennial women. With its massive collection of data-enriched wedding films, submitted by brides and filmmakers from all over the world, Love Stories TV is a hub for a fast-growing and deeply engaged community of brides-to-be and wedding film enthusiasts.

Prior to founding Love Stories TV, Rachel spent four years at Birchbox where, as an early employee, she built the community—regarded as one of the most loyal and engaged in all of retail—and defined the first-in-class social strategy from the ground up. Rachel also acted as a face for the brand teaching beauty tips and tricks to it’s huge following on Facebook and YouTube. As Digiday put it, “It’s not often that a marketing employee feels like a celebrity. But most marketers aren’t Rachel Silver.”

Rachel is a recognized expert on social and video strategy as well as a resource for the modern, social media savvy bride. She interacts daily with her dedicated community on Instagram answering their questions and providing tips on subjects like bridal beauty, fashion, modern wedding etiquette, and more. She is frequently quoted by outlets like Brides.com, SheFinds, Today.com, and more and is a regular contributor to Brit and Co, Birchbox, and WeddingWire.

Rachel is a graduate of Michigan State University and completed her graduate studies in international affairs at the American University in Paris. Her home base is Brooklyn.

Listen to the Wedding Bossness podcast here: https://linktr.ee/weddingbossness

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Get 50% for Honeybook by using our code: http://share.honeybook.com/boffovideo

Canva: http://canva.7eqqol.net/OqKGW

Get 10% off of Soundstripe: https://soundstripe.grsm.io/paulsantiago

Checkout the YouTube channel for bite sized business videos: https://www.youtube.com/channel/UCs4f-7m3H2K562O3Lb01xcw/

LIKE THE PAGE! https://www.facebook.com/weddingbossness

JOIN THE GROUP! /www.facebook.com/groups/weddingbossness/

The Wedding Bossness Podcast hosted by Paul Santiago

BossIG: www.instagram.com/weddingbossness

BoffoIG: www.instagram.com/boffovideo

Website: www.weddingbossness.com

Special thanks to Ning Wong for the sexy headshot

Support Wedding Bossness by contributing to their Tip Jar: https://tips.pinecast.com/jar/wedding-bossness

Network like a pro with Alistair Tober

Mon, 24 Jun 2019 07:00:00 -0000

If you need to succeed with Networking, but you're struggling with the keys to becoming a networking pro, this interview with Networking expert, Alistair Tober will help you fix that AND show you how to become a networking pro.

Listen to the Wedding Bossness podcast here: https://linktr.ee/weddingbossness

Subscribe to Musicbed - http://share.mscbd.fm/WeddingBossness

Get 50% for Honeybook by using our code: http://share.honeybook.com/boffovideo

Canva: http://canva.7eqqol.net/OqKGW

Get 10% off of Soundstripe: https://soundstripe.grsm.io/paulsantiago

Checkout the YouTube channel for bite sized business videos: https://www.youtube.com/channel/UCs4f-7m3H2K562O3Lb01xcw/

LIKE THE PAGE! https://www.facebook.com/weddingbossness

JOIN THE GROUP! /www.facebook.com/groups/weddingbossness/

The Wedding Bossness Podcast hosted by Paul Santiago

BossIG: www.instagram.com/weddingbossness

BoffoIG: www.instagram.com/boffovideo

Website: www.weddingbossness.com

Special thanks to Ning Wong for the sexy headshot

Support Wedding Bossness by contributing to their Tip Jar: https://tips.pinecast.com/jar/wedding-bossness

Online review secrets with Alan Katz

Mon, 17 Jun 2019 15:05:45 -0000

KNOT HALL OF FAME: 2009-2019 COUPLES CHOICE award from WEDDING WIRE 2010-2019 TRENDSETTER of the YEAR Award from the Association of Bridal Consultants (ABC). TRENDSETTER AWARD Best new Concept 2011 and 2017 from the Association of Bridal Consultants (ABC) Voted Best Officiant in Los Angeles by California Wedding Day Magazine Well-known in the Wedding Industry as the “Ceremony Expert” and referred to as the "Top Wedding Officiant" and the "King of Reviews" As a respected public speaker he travels across the country speaking on wedding industry topics. He is a member of and attend events for Wedding Industry Organizations including: ABC, WIPA, AFWPI, AAWO EPA, ISES, NACE, OCBRIDES and more.Listen to the Wedding Bossness podcast here: https://linktr.ee/weddingbossness

Subscribe to Musicbed - http://share.mscbd.fm/WeddingBossness

Get 50% for Honeybook by using our code: http://share.honeybook.com/boffovideo

Canva: http://canva.7eqqol.net/OqKGW

Get 10% off of Soundstripe: https://soundstripe.grsm.io/paulsantiago

Checkout the YouTube channel for bite sized business videos: https://www.youtube.com/channel/UCs4f-7m3H2K562O3Lb01xcw/

LIKE THE PAGE! https://www.facebook.com/weddingbossness

JOIN THE GROUP! /www.facebook.com/groups/weddingbossness/

The Wedding Bossness Podcast hosted by Paul Santiago

BossIG: www.instagram.com/weddingbossness

BoffoIG: www.instagram.com/boffovideo

Website: www.weddingbossness.com

Special thanks to Ning Wong for the sexy headshot

He also is one of a few special notaries that can issue marriage licenses

Credits:

Want more? Be a patron and get more stuff! https://www.patreon.com/weddingvideoboss

The Wedding Video Boss Podcast hosted by Paul Santiago

BossIG: www.instagram.com/weddingvideoboss

BoffoIG: www.instagram.com/boffovideo

Website: www.weddingvideoboss.com

For comments & suggestions email me at: weddingvideoboss@gmail.com

Special thanks to Ning Wong (@NingWongStudios) for the sexy headshot

Music credit Isaac Joel - Azophi and Isaac Joel - Clavius from www.SoundStripe.com

Support Wedding Bossness by contributing to their Tip Jar: https://tips.pinecast.com/jar/wedding-bossness

Keys to consistency with Bobby Burns

Wed, 12 Jun 2019 07:00:00 -0000

Listen to the Wedding Bossness podcast here: https://linktr.ee/weddingbossness

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Checkout the YouTube channel for bite sized business videos: https://www.youtube.com/channel/UCs4f-7m3H2K562O3Lb01xcw/

LIKE THE PAGE! https://www.facebook.com/weddingbossness

JOIN THE GROUP! /www.facebook.com/groups/weddingbossness/

The Wedding Bossness Podcast hosted by Paul Santiago

BossIG: www.instagram.com/weddingbossness

BoffoIG: www.instagram.com/boffovideo

Website: www.weddingbossness.com

Special thanks to Ning Wong for the sexy headshot

Support Wedding Bossness by contributing to their Tip Jar: https://tips.pinecast.com/jar/wedding-bossness

What it takes to be a successful business owner with Nathan Nowack

Tue, 11 Jun 2019 00:57:21 -0000

Nathan has loved photography since he took his first photo when he was 6. His mother was dedicated to creating detailed photo albums with memories from the first time he was carried off the plane and into her arms. Looking back at some of those photos still brings a smile to his face. This is why Nathan became a photographer. He loves how photos can be funny, emotional, beautiful, artistic, and all of those things at once. Photography is truly about capturing the moment and documenting true life. Memories are delicate and can fade away with time. But with photos, they can last a lifetime and enhance a memory so that it is always remembered.

Nathan received a Business Administration degree from Colorado State University and always knew he would start his own business someday. You may ask about his last name and wonder where he got a German origin came from. If you're interested, there is an entire article about his Korean adoption online from when he was 5.5 months old and his time raised in Oklahoma with a very loving family. Only recently has he reconnected with his Korean family and continues to keep in touch with them overseas. You can search in his blog as well for another article he wrote.

As photography became his main career, he started to connect with a style he calls Modern Photojournalistic Wedding Photography. This style is full of colors, creative lighting, and the modern environmental compositions to capture the moment in an artistic way, but with real and emotional without intense or awkward posing. He doesn't hide bad lighting with filters or create a photo that may someday be seen as an outdated style. He's lighthearted and fun, full of bad jokes, and tries to make each session as enjoyable and stress-free as possible. He has had many photography ventures outside of his main company including a photojournalistic travel blog, men's wedding photography planning site called Wedding-bros.com, and a commercial photography and videography company called Coverve. Over the past few years, he has also been teaching at various locations around Southern California. These workshops and seminars include a few colleges and since 2018, the Canon Live Learning Center in Costa Mesa. Nathan enjoys teaching and can see this as the next exciting step in his career of photography business education.

Nathan has an amazing, supportive wife and 2 sons that he loves with all his heart. They have been the inspiration that has kept him advancing and working hard to further his successful businesses. His own photos of his family are some of his most cherished possessions now.

With many new business opportunities on the horizon and a new studio in Orange, California, Nathan is excited about the coming year and hopes he can help everyone find what truly makes them happy. Please contact him for further information about his workshops, classes, or availability for photography sessions both wedding or commercial.

Some INFO:

nathan@nathannowack.com

www.nathannowack.com

310-941-4567

Nathan Nowack Photography created in 2008

Coverve Created in 2015

Instagram: @nowackphoto & @covervephoto

FB: nathannowackphotography & covervephoto

Listen to the Wedding Bossness podcast here: https://linktr.ee/weddingbossness

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Checkout the YouTube channel for bite sized business videos: https://www.youtube.com/channel/UCs4f-7m3H2K562O3Lb01xcw/

LIKE THE PAGE! https://www.facebook.com/weddingbossness

JOIN THE GROUP! /www.facebook.com/groups/weddingbossness/

The Wedding Bossness Podcast hosted by Paul Santiago

BossIG: www.instagram.com/weddingbossness

BoffoIG: www.instagram.com/boffovideo

Website: www.weddingbossness.com

Special thanks to Ning Wong for the sexy headshot

Support Wedding Bossness by contributing to their Tip Jar: https://tips.pinecast.com/jar/wedding-bossness

Master the wedding filmmaking essentials with Sergio Colchado

Wed, 05 Jun 2019 07:00:00 -0000

Listen to the Wedding Bossness podcast here: https://linktr.ee/weddingbossness

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Get 50% for Honeybook by using our code: http://share.honeybook.com/boffovideo

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Get 10% off of Soundstripe: https://soundstripe.grsm.io/paulsantiago

Checkout the YouTube channel for bite sized business videos: https://www.youtube.com/channel/UCs4f-7m3H2K562O3Lb01xcw/

LIKE THE PAGE! https://www.facebook.com/weddingbossness

JOIN THE GROUP! /www.facebook.com/groups/weddingbossness/

The Wedding Bossness Podcast hosted by Paul Santiago

BossIG: www.instagram.com/weddingbossness

BoffoIG: www.instagram.com/boffovideo

Website: www.weddingbossness.com

Special thanks to Ning Wong for the sexy headshot

Support Wedding Bossness by contributing to their Tip Jar: https://tips.pinecast.com/jar/wedding-bossness

Social media PR strategies with Social Presence PR

Mon, 03 Jun 2019 17:28:29 -0000

Watch the video here! https://youtu.be/Wa7jCVGmVzo

Check them out here! https://socialpresencepr.com/

Listen to the Wedding Bossness podcast here: https://linktr.ee/weddingbossness

Subscribe to Musicbed - http://share.mscbd.fm/WeddingBossness

Get 50% for Honeybook by using our code: http://share.honeybook.com/boffovideo

Canva: http://canva.7eqqol.net/OqKGW

Get 10% off of Soundstripe: https://soundstripe.grsm.io/paulsantiago

Checkout the YouTube channel for bite sized business videos: https://www.youtube.com/channel/UCs4f-7m3H2K562O3Lb01xcw/

LIKE THE PAGE! https://www.facebook.com/weddingbossness

JOIN THE GROUP! /www.facebook.com/groups/weddingbossness/

The Wedding Bossness Podcast hosted by Paul Santiago

BossIG: www.instagram.com/weddingbossness

BoffoIG: www.instagram.com/boffovideo

Website: www.weddingbossness.com

Special thanks to Ning Wong for the sexy headshot

Support Wedding Bossness by contributing to their Tip Jar: https://tips.pinecast.com/jar/wedding-bossness

Success strategies of top performers in creative businesses with Gordon Firemark

Mon, 27 May 2019 07:00:00 -0000

Video of the episode is here: https://youtu.be/uZjRcnrbgNg

Gordon Firemark is a lawyer, educator and entrepreneur. For 27 years practicing entertainment and media business law, he has helped creative business owners develop, finance, produce and distribute their projects, negotiating deals, managing intellectual property, and more generally serving in the role of trusted advisor. Frequently referred to as “The Podcast Lawyer”, and is the author of The Podcast, Blog, & New Media Producers’ Legal Survival Guide, and is a podcaster himself, producing and hosting “Entertainment Law Update” (http://entertainmentlawupdate.com), now in it’s 11th year.

He is the founder of The Digital Entrepreneur’s Business and Legal Toolkit, a course and template bundle for owners of online businesses, and The Personal Effectiveness Formula, an achievement training and group coaching program for creative professionals who want to get out of their own way and take their careers to higher levels.

He is a family man, and lives outside Los Angeles with his wife, three children, three cats, and a dog.

Links:

Law Firm Website: http://firemark.com Podcast: http://entertainmentlawupdate.com Other Products and Offerings: http://gordonfiremark.com Youtube channel - firemark.tv, where he does his “asked and answered” Q&A series.

June 3 webinar – 7 Strategies of Top Performers in Creative Business http://www.gordonfiremark.com/7successstrategies

Listen to the Wedding Bossness podcast here: https://linktr.ee/weddingbossness

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Get 50% for Honeybook by using our code: http://share.honeybook.com/boffovideo

Canva: http://canva.7eqqol.net/OqKGW

Get 10% off of Soundstripe: https://soundstripe.grsm.io/paulsantiago

Checkout the YouTube channel for bite sized business videos: https://www.youtube.com/channel/UCs4f-7m3H2K562O3Lb01xcw/

LIKE THE PAGE! https://www.facebook.com/weddingbossness

JOIN THE GROUP! /www.facebook.com/groups/weddingbossness/

The Wedding Bossness Podcast hosted by Paul Santiago

BossIG: www.instagram.com/weddingbossness

BoffoIG: www.instagram.com/boffovideo

Website: www.weddingbossness.com

Special thanks to Ning Wong for the sexy headshot

Support Wedding Bossness by contributing to their Tip Jar: https://tips.pinecast.com/jar/wedding-bossness

From local to legend with Steve Moses

Wed, 22 May 2019 07:00:00 -0000

Credits:

Want more? Be a patron and get more stuff! https://www.patreon.com/weddingvideoboss

The Wedding Video Boss Podcast hosted by Paul Santiago

BossIG: www.instagram.com/weddingvideoboss

BoffoIG: www.instagram.com/boffovideo

Website: www.weddingvideoboss.com

For comments & suggestions email me at: weddingvideoboss@gmail.com

Special thanks to Ning Wong (@NingWongStudios) for the sexy headshot

Music credit Isaac Joel - Azophi and Isaac Joel - Clavius from www.SoundStripe.com

Support Wedding Bossness by contributing to their Tip Jar: https://tips.pinecast.com/jar/wedding-bossness

Stop getting the wedding market typecast with Tauran Woo

Mon, 20 May 2019 07:00:00 -0000

Tauran is an international multi-award winning photographer based in Los Angeles, CA. After being bitten by a radioactive spider, Tauran went on to shoot several hundred weddings with minimal joint pain. Tauran regularly teaches and instructs professional photographers in workshops in Los Angeles, San Francisco, New York, Hawaii, China, Hong Kong, London, and the Bahamas. He has also taught for WPPI and the Art Institute of California, as well as private mentoring. Tauran Photography serves all of Southern California, as well as all of the continental US, Hawaii, Canada, Central and South America, Europe, and Asia. Tauran resides in Northridge, CA with his wife and two children where he spends most of his time as their personal Uber driver.

WPPI Master Photographer WPPI Accolade of Photographic Excellence (APM) WPPI Accolade of Outstanding Photographic Achievement (AOPA) "Top 50 most influential wedding Professionals” by Cosmobride Magazine 2 FEARLESS Awards 2011-2018 WeddingWire Bride’s Choice Award Phottix US Pro Team Fundy Storyteller Amber Concept Ambassador Fotofafa Ambassador

Contributed to: SLR Lounge CreativeLive Huffington Post Rangefinder Magazine Scott Kelby Blog New York Times Shutter Magazine CosmoBride Magazine Style Unveiled California Wedding Day

Website: www.tauran.com facebook: https://www.facebook.com/TauranPhotography facebook: https://www.facebook.com/tauran Weibo: http://www.weibo.com/tauran Instagram: http://instagram.com/tauranphoto Twitter: https://twitter.com/tauran

Listen to the Wedding Bossness podcast here: https://linktr.ee/weddingbossness

Subscribe to Musicbed - http://share.mscbd.fm/WeddingBossness

Get 50% for Honeybook by using our code: http://share.honeybook.com/boffovideo

Canva: http://canva.7eqqol.net/OqKGW

Get 10% off of Soundstripe: https://soundstripe.grsm.io/paulsantiago

Checkout the YouTube channel for bite sized business videos: https://www.youtube.com/channel/UCs4f-7m3H2K562O3Lb01xcw/

LIKE THE PAGE! https://www.facebook.com/weddingbossness

JOIN THE GROUP! /www.facebook.com/groups/weddingbossness/

The Wedding Bossness Podcast hosted by Paul Santiago

BossIG: www.instagram.com/weddingbossness

BoffoIG: www.instagram.com/boffovideo

Website: www.weddingbossness.com

Special thanks to Ning Wong for the sexy headshot

Support Wedding Bossness by contributing to their Tip Jar: https://tips.pinecast.com/jar/wedding-bossness

The new Wedding MBA with Shannon Underwood

Mon, 13 May 2019 06:42:40 -0000

Today's Masterclass is special because this is the main inspiration for this podcast! Wedding MBA has been a staple for years and it has really pushed me to make my own podcast about running a business in the creative field. I hope you learn a lot from this because it will definitely help you out!

Questions:

“Most people never ask and that’s what separates, sometimes, the people who do things from the people that just dream about it”

Tell us something about yourself that other people might not know

How did you start and what are you up to right now?

What is Wedding MBA about?

What advice can you give to someone who is dreaming of creating a conference like this?

How important is networking?

How important is education?

What major changes have you been seeing within the wedding industry? Selling Customer service Style

What sets wedding mba apart?

Listen to the Wedding Bossness podcast here: https://linktr.ee/weddingbossness

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Checkout the YouTube channel for bite sized business videos: https://www.youtube.com/channel/UCs4f-7m3H2K562O3Lb01xcw/

LIKE THE PAGE! https://www.facebook.com/weddingbossness

JOIN THE GROUP! /www.facebook.com/groups/weddingbossness/

The Wedding Bossness Podcast hosted by Paul Santiago

BossIG: www.instagram.com/weddingbossness

BoffoIG: www.instagram.com/boffovideo

Website: www.weddingbossness.com

Special thanks to Ning Wong for the sexy headshot

Support Wedding Bossness by contributing to their Tip Jar: https://tips.pinecast.com/jar/wedding-bossness

Wedding business contracts with Annette Stepanian

Mon, 06 May 2019 22:28:16 -0000

When Legally Blonde came out, the world was introduced to the fun side of law. Some say fun & law can’t coexist, but that means they haven’t met Annette Stepanian, a real lawyer who makes the law practical, approachable, and dare we say it – even a little fun. Not only can she lay down the law, but Annette equips other creative professionals and small business owners with the legal and business knowledge needed to confidently start and grow their businesses. Committed to making legal information accessible for small business owners and entrepreneurs, Annette founded Your Legal BFF, your go-to online legal bestie for easy to understand and industry specific contract templates and trainings.

Why are contracts important?

Kinds of contracts that business owners need who are starting out, hire contractors, do free shoots?

What are the Common problems faced by wedding business owners and how to address them in your contracts?

When it comes to hiring others, what do owners need to know before you hire help for your business?

What are the most common questions from photographers and videographers? CONTRACTS 101, OTHER IMPORTANT THINGS TO KNOW

Listener questions:

Client lawyers want to make changes to the contract. What do you do?

Client wants a full refund and more after getting half of what's promised
What is the normal terms in the industry? 25% deposit, balance is 10% before the event? 50% deposit, balance is due on the day of or after the performance? Which one is more reasonable/fair for clients and vendors?
Can we incorporate a clause that has the clients give us a select few professional photos? If so, what is a reasonable time Frame to add since photographers work on different schedules for delivery?

Questions about business are never easy to come up with because when it does, it’s usually too late. Good thing for us, there are people like you who already provide a resource for business owners in different levels and it’s amazing that you’re willing to share your knowledge with us today, for free! Thank you so much for that. I’m pretty sure the audience appreciates it and I know that there are a lot who would want to know more so if you don’t mind telling them how and where to reach you…

Thank you so much for being here Annette and all the best!

Learn more at www.annettestepanian.com or www.yourlegalbff.com. Social media links Instagram: www.instagram.com/annettestepanian + www.instagram.com/yourlegalbff Facebook: www.facebook.com/annettestepanianesq + www.facebook.com/yourlegalbff

Listen to the Wedding Bossness podcast here: https://linktr.ee/weddingbossness

Subscribe to Musicbed - http://share.mscbd.fm/WeddingBossness

Get 50% for Honeybook by using our code: http://share.honeybook.com/boffovideo

Canva: http://canva.7eqqol.net/OqKGW

Get 10% off of Soundstripe: https://soundstripe.grsm.io/paulsantiago

Checkout the YouTube channel for bite sized business videos: https://www.youtube.com/channel/UCs4f-7m3H2K562O3Lb01xcw/

LIKE THE PAGE! https://www.facebook.com/weddingbossness

JOIN THE GROUP! /www.facebook.com/groups/weddingbossness/

The Wedding Bossness Podcast hosted by Paul Santiago

BossIG: www.instagram.com/weddingbossness

BoffoIG: www.instagram.com/boffovideo

Website: www.weddingbossness.com

Special thanks to Ning Wong for the sexy headshot

Support Wedding Bossness by contributing to their Tip Jar: https://tips.pinecast.com/jar/wedding-bossness

Editing Wedding Videos Through Da Vinci Resolve With Dan DeZago

Wed, 01 May 2019 15:48:29 -0000

Welcome to the wedding video boss!

If you'e thinking of getting into videography but don't want to dive in, or if you're tired of paying for a program that doesn't give you what you need, this may be the episode for you! Dan is talking about Da Vinci Resolve and he is not holding back!

Daniel DeZago fell in to video production during his Freshman year of college back in 2001. After time at the New York Film Academy, armed with a degree in marketing he decided to take his love of video work and solving problems for clients full time in the fall of 2011. Since then, along with his wife Erin and their four boys, they have built a wedding production company that specializes in shooting photography and cinematography for clients that want their wedding deliverables to look cohesive and tell a unified story that will last for generations. In the wee hours of the morning, he can usually be found playing Destiny 2 or streaming from his PLEX server while enjoying a Mexican Coke or a glass of home made cold brew coffee.

Listen to the Wedding Bossness podcast here: https://linktr.ee/weddingbossness

Subscribe to Musicbed - http://share.mscbd.fm/WeddingBossness

Get 50% for Honeybook by using our code: http://share.honeybook.com/boffovideo

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Checkout the YouTube channel for bite sized business videos: https://www.youtube.com/channel/UCs4f-7m3H2K562O3Lb01xcw/

LIKE THE PAGE! https://www.facebook.com/weddingbossness

JOIN THE GROUP! /www.facebook.com/groups/weddingbossness/

The Wedding Bossness Podcast hosted by Paul Santiago

BossIG: www.instagram.com/weddingbossness

BoffoIG: www.instagram.com/boffovideo

Website: www.weddingbossness.com

Special thanks to Ning Wong for the sexy headshot

Support Wedding Bossness by contributing to their Tip Jar: https://tips.pinecast.com/jar/wedding-bossness

Changing the game with Travis Terrell

Mon, 29 Apr 2019 07:38:32 -0000

Travis Terrell has been in all aspects of the recording and live music industry for 15 years. His resume highlights his experience as a live performer, studio musician, producer, film composer,tour bus driver and now Co-Founder & Co-CEO of Soundstripe. Having composed, produced and performed a number of TV jingles for well known international brands such as BMW to McDonald’s, Terrell has extensive knowledge of the art and marriage between music and film. Soundstripe is now one of the fastest growing music licensing companies in America and serves customers all over the world including Microsoft and Tesla. Travis also writes a blog about the music business and entrepreneurship on his website and Facebook page.

Listen to the Wedding Bossness podcast here: https://linktr.ee/weddingbossness

Subscribe to Musicbed - http://share.mscbd.fm/WeddingBossness

Get 50% for Honeybook by using our code: http://share.honeybook.com/boffovideo

Canva: http://canva.7eqqol.net/OqKGW

Get 10% off of Soundstripe: https://soundstripe.grsm.io/paulsantiago

Checkout the YouTube channel for bite sized business videos: https://www.youtube.com/channel/UCs4f-7m3H2K562O3Lb01xcw/

LIKE THE PAGE! https://www.facebook.com/weddingbossness

JOIN THE GROUP! /www.facebook.com/groups/weddingbossness/

The Wedding Bossness Podcast hosted by Paul Santiago

BossIG: www.instagram.com/weddingbossness

BoffoIG: www.instagram.com/boffovideo

Website: www.weddingbossness.com

Special thanks to Ning Wong for the sexy headshot

Support Wedding Bossness by contributing to their Tip Jar: https://tips.pinecast.com/jar/wedding-bossness

Pricing strategies with Valerie Gernhauser

Mon, 22 Apr 2019 07:00:00 -0000

Valerie is a recovering attorney, Yale grad, pug lover, Springsteen fanatic, and Florida native. Calm, cool, and collected is her mantra. She is a natural-born leader that takes pride in moving people, creating memorable milestones, and maintaining poise under pressure. As a thought leader and industry expert in the event space, she's grateful to share her knowledge on national platforms such as the Engage! Luxury Wedding Business Summit, Trouvaille Workshop, Cultivate Retreat, Munaluchi's Coterie Retreat, and honored to present as a keynote speaker at SEPA, ILEA, NACE, and and WIPA events across the country. She’s very proud of the success of her Sapphire Sessions speaking tour, a specialized program for wedding planners and event designers aimed at elevating event industry best practices for the benefit of the greater good. She likes getting lost in Anthropologie, spontaneous road trips, mixing metals and prints, kitchen dance parties with her daughters, and getting her hands dirty in a flower bucket or two. She’s a consummate over-achiever and a habitual mover-and-shaker. She considers herself very fortunate to bear witness to unfettered, intrepid, veracious love stories on Saturdays. She’s living the life she’s imagined.

Listen to the Wedding Bossness podcast here: https://linktr.ee/weddingbossness

Subscribe to Musicbed - http://share.mscbd.fm/WeddingBossness

Get 50% for Honeybook by using our code: http://share.honeybook.com/boffovideo

Canva: http://canva.7eqqol.net/OqKGW

Get 10% off of Soundstripe: https://soundstripe.grsm.io/paulsantiago

Checkout the YouTube channel for bite sized business videos: https://www.youtube.com/channel/UCs4f-7m3H2K562O3Lb01xcw/

LIKE THE PAGE! https://www.facebook.com/weddingbossness

JOIN THE GROUP! /www.facebook.com/groups/weddingbossness/

The Wedding Bossness Podcast hosted by Paul Santiago

BossIG: www.instagram.com/weddingbossness

BoffoIG: www.instagram.com/boffovideo

Website: www.weddingbossness.com

Special thanks to Ning Wong for the sexy headshot

Support Wedding Bossness by contributing to their Tip Jar: https://tips.pinecast.com/jar/wedding-bossness

Coming soon on the Wedding Video Boss Podcast!

Sat, 20 Apr 2019 04:15:37 -0000

Credits:

Want more? Be a patron and get more stuff! https://www.patreon.com/weddingvideoboss

The Wedding Video Boss Podcast hosted by Paul Santiago

BossIG: www.instagram.com/weddingvideoboss

BoffoIG: www.instagram.com/boffovideo

Website: www.weddingvideoboss.com

For comments & suggestions email me at: weddingvideoboss@gmail.com

Special thanks to Ning Wong (@NingWongStudios) for the sexy headshot

Music credit Isaac Joel - Azophi and Isaac Joel - Clavius from www.SoundStripe.com

Instagram post ideas

Wed, 17 Apr 2019 07:00:00 -0000

Welcome to the Wedding Video Boss podcast where we talk about the business side of being a wedding creative and a peek into my world as a styled shoot model, just kidding, i model for any kind of shoot. I’m your host Paul Santiago your guide, your guru, your Yoda for anything and everything about wedding videos!

In this episode, we’re going to talk about everyone’s FAVORITE app, INSTAGRAM!

Anyone who has Internet access, has a smartphone, and has a social media page definitely uses Instagram. Since it launched in 2010, it’s become the top go-to app for sharing visual content. However, it isn’t just for sharing selfies, food, or pictures of your cat anymore. It’s now THE platform for selling your brand! Whether you have a business or not, whether you’re aware of it or not, YOU HAVE A PERSONAL BRAND. Anything you post on Insta tells a lot about yourself and you become known for it. Think about it! If you post a lot of travel pics, you become known as a travel junkie; if you post photos of yourself working out, you become known as someone who’s into health and fitness.

If you’re a wedding videographer, or a wedding vendor, Instagram should be one of your main platforms for showing off your work. This is because according to research, more than 90% of millennial brides and grooms use IG to find ideas; engagement is 15 times higher and it increases your brand recall by 32%. So there are huge opportunities for getting noticed because you promote to a more targeted market.

But with more than 500 million active users posting more than 100 million photos and videos daily, how can you make sure your followers are gonna scroll back on their feeds and really look at your post?! When you put something out there that you think is super cute, there’s always someone trying to do the same thing. It’s just noise and your post is not gonna stand out.

If you’re in the industry, everything you post has to catch the attention of the viewer so they have to be UNIQUE and SHAREABLE. For me personally, I think the 2nd one is more important because people need to be engaged with your posts. If I’m gonna post a photo of my face, it’s not gonna be shareable unless my mom wants to share it. Yes it’s nice to occasionally see a face behind the brand if you’re an influencer, a videographer, or a wedding planner, but you need to feature more of your services so people will keep engaging and following your content.

So how do you do it? Listen up...

Listen to the Wedding Bossness podcast here: https://linktr.ee/weddingbossness

Subscribe to Musicbed - http://share.mscbd.fm/WeddingBossness

Get 50% for Honeybook by using our code: http://share.honeybook.com/boffovideo

Canva: http://canva.7eqqol.net/OqKGW

Get 10% off of Soundstripe: https://soundstripe.grsm.io/paulsantiago

Checkout the YouTube channel for bite sized business videos: https://www.youtube.com/channel/UCs4f-7m3H2K562O3Lb01xcw/

LIKE THE PAGE! https://www.facebook.com/weddingbossness

JOIN THE GROUP! /www.facebook.com/groups/weddingbossness/

The Wedding Bossness Podcast hosted by Paul Santiago

BossIG: www.instagram.com/weddingbossness

BoffoIG: www.instagram.com/boffovideo

Website: www.weddingbossness.com

Special thanks to Ning Wong for the sexy headshot

Instagram strategy with Sue B Zimmerman

Mon, 15 Apr 2019 07:00:00 -0000

Welcome to the wedding video boss podcast where we talk about the business of being a wedding creative and a sneak peek into my world as a wedding videographer. I can’t believe that I’m saying this right now but The instagram expert is here and we’re talking about her instagram strategy guide! I hope you’re ready for a dose of Sue B because i have a feeling that this interview is going to turn into a therapy session so wish me luck! Sue b is ready so let’s start the show!

Sue B. is an insightful, energetic, and in-demand online marketing educator, influencer speaker, and a no-BS business coach. Sue’s blog was ranked as one of the Top 10 social media blogs in 2017 by Social Media Examiner. Sue B. is also one of the most popular CreativeLive Instructors and has been named by Huffington Post as one of the “Top 50 Must-Follow Women Entrepreneurs” and The Top 50 Social Media Marketing Influencers by TopRank Marketing, and Top Female Business Influencers of 2019 by Fit Small Business.

Whether she’s taking the stage at an industry conference, like Social Media Marketing World, or working one-on-one with her clients, Sue B. is driven to help business owners leverage the power of Instagram to meet (and exceed) their business goals. As a lifelong entrepreneur, Sue B. has over 30 years of business experience. And, with her extensive knowledge and implementation of social media, it is Sue B.’s mission to teach, mentor, and empower others.

Friends, let’s welcome Sue B Zimmerman…

Listen to the Wedding Bossness podcast here: https://linktr.ee/weddingbossness

Subscribe to Musicbed - http://share.mscbd.fm/WeddingBossness

Get 50% for Honeybook by using our code: http://share.honeybook.com/boffovideo

Canva: http://canva.7eqqol.net/OqKGW

Get 10% off of Soundstripe: https://soundstripe.grsm.io/paulsantiago

Checkout the YouTube channel for bite sized business videos: https://www.youtube.com/channel/UCs4f-7m3H2K562O3Lb01xcw/

LIKE THE PAGE! https://www.facebook.com/weddingbossness

JOIN THE GROUP! /www.facebook.com/groups/weddingbossness/

The Wedding Bossness Podcast hosted by Paul Santiago

BossIG: www.instagram.com/weddingbossness

BoffoIG: www.instagram.com/boffovideo

Website: www.weddingbossness.com

Special thanks to Ning Wong for the sexy headshot

Support Wedding Bossness by contributing to their Tip Jar: https://tips.pinecast.com/jar/wedding-bossness

All the boring, technical camera stuff with Peter Marr

Wed, 10 Apr 2019 07:00:00 -0000

Welcome to the wedding video boss podcast where we talk about the business side of being a wedding creative and a sneak peek into my world as a very handsome videographer. Technical stuff is never my strong suit so i always ask people whenever i have questions about my equipment. Out of all the people that i’ve bothered, my next guest is the one that ive pestered the most. So to put an end to this, he obliged me and finally is a guest on my show! We’re going to put all my questions on the record so I don’t have to ask him anymore. I hope you’re ready for two things, number 1, to know all the technical stuff that you need to know about your camera and 2, to find out how clueless I am when it comes to this. Peter is already putting on lip balm which means he’s ready for this episode...

Listen to the Wedding Bossness podcast here: https://linktr.ee/weddingbossness

Subscribe to Musicbed - http://share.mscbd.fm/WeddingBossness

Get 50% for Honeybook by using our code: http://share.honeybook.com/boffovideo

Canva: http://canva.7eqqol.net/OqKGW

Get 10% off of Soundstripe: https://soundstripe.grsm.io/paulsantiago

Checkout the YouTube channel for bite sized business videos: https://www.youtube.com/channel/UCs4f-7m3H2K562O3Lb01xcw/

LIKE THE PAGE! https://www.facebook.com/weddingbossness

JOIN THE GROUP! /www.facebook.com/groups/weddingbossness/

The Wedding Bossness Podcast hosted by Paul Santiago

BossIG: www.instagram.com/weddingbossness

BoffoIG: www.instagram.com/boffovideo

Website: www.weddingbossness.com

Special thanks to Ning Wong for the sexy headshot

Support Wedding Bossness by contributing to their Tip Jar: https://tips.pinecast.com/jar/wedding-bossness

Mentorship and being an educator with Ning Wong

Mon, 08 Apr 2019 07:00:00 -0000

Welcome to the wedding video boss podcast where we talk about the business of being a wedding creative and a sneak peek into my world as a sexy wedding videographer. I’m your host Paul Santiago and today is a special episode because not only is this guest a famous wedding photographer/ videographer who is love and adored by many people and brands, he is also a close friend of mine. We’re talking about Mentorship, Building yourself to be a brand and of course, a little bit of gear talk! Ning is ready so hold on to your horses coz it’s gon be a crazy ride...

Ning's diverse career path is what makes him so unique and versatile. Right after UCLA, he started out as an electrical engineer, became an IT Director, dove into sales and marketing, and finally ended up as a Microsoft technical trainer and corporate event planner. After leaving the corporate rat race to pursue his dream of photography, he started Ning Wong Studios, a Southern California based photography and cinematography studio. Weddings are his passion and business. What he enjoys most is the experience of photographing and filming people in all aspects of life. Ning takes great pride in knowing he is regarded as a true people person. His natural ability to connect with others combined with his innate friendliness always brings an air of positive energy, kindness and empathy to every job he does. Also, with his vast knowledge of technology and wedding expertise, you can ask Ning for his recommendations on the latest gear or the best vendors for your wedding! When he is not behind the camera, he enjoys spending time with his beautiful wife and daughter, family, friends and dog (Ewok). He absolutely loves what he does and can't imagine doing anything different! Friends help me in welcoming, my good friend and the co founder of the silver fox club of California, Ning Wong...

Listen to the Wedding Bossness podcast here: https://linktr.ee/weddingbossness

Subscribe to Musicbed - http://share.mscbd.fm/WeddingBossness

Get 50% for Honeybook by using our code: http://share.honeybook.com/boffovideo

Canva: http://canva.7eqqol.net/OqKGW

Get 10% off of Soundstripe: https://soundstripe.grsm.io/paulsantiago

Checkout the YouTube channel for bite sized business videos: https://www.youtube.com/channel/UCs4f-7m3H2K562O3Lb01xcw/

LIKE THE PAGE! https://www.facebook.com/weddingbossness

JOIN THE GROUP! /www.facebook.com/groups/weddingbossness/

The Wedding Bossness Podcast hosted by Paul Santiago

BossIG: www.instagram.com/weddingbossness

BoffoIG: www.instagram.com/boffovideo

Website: www.weddingbossness.com

Special thanks to Ning Wong for the sexy headshot

Support Wedding Bossness by contributing to their Tip Jar: https://tips.pinecast.com/jar/wedding-bossness

Upselling for video

Wed, 03 Apr 2019 07:00:00 -0000

Welcome to the Wedding Video Boss Podcast! I am your host, Paul Santiago.

Today, we’re gonna tackle the practice of UPSELLING AND CROSS-SELLING VIDEOS!

You see for us videographers, we need to be more proactive and creative when it comes to selling our services. Videographers aren’t like photographers. Photographers can upsell bigger albums or more pages, or they could upsell canvas prints on the wall. Anything that photographers can sell, WE CAN’T.

A lot of people have different approaches to upselling and cross-selling and some who are just starting out almost have zero clue about how to do them.

The bottom line is, WE ALL NEED TO MAKE MONEY. We put in our time, money, blood, sweat, and tears into this, so we gotta earn! With more vendors getting into the game, it’s important to stand out! Author Jill Konrath said that “What differentiates sellers today is their ability to bring fresh ideas."

So before we get to the nitty-gritty let’s consider WHY YOU SHOULD UPSELL AND CROSS-SELL, in this episode that I should’ve called, Upsell and cross sell...

Listen to the Wedding Bossness podcast here: https://linktr.ee/weddingbossness

Subscribe to Musicbed - http://share.mscbd.fm/WeddingBossness

Get 50% for Honeybook by using our code: http://share.honeybook.com/boffovideo

Canva: http://canva.7eqqol.net/OqKGW

Get 10% off of Soundstripe: https://soundstripe.grsm.io/paulsantiago

Checkout the YouTube channel for bite sized business videos: https://www.youtube.com/channel/UCs4f-7m3H2K562O3Lb01xcw/

LIKE THE PAGE! https://www.facebook.com/weddingbossness

JOIN THE GROUP! /www.facebook.com/groups/weddingbossness/

The Wedding Bossness Podcast hosted by Paul Santiago

BossIG: www.instagram.com/weddingbossness

BoffoIG: www.instagram.com/boffovideo

Website: www.weddingbossness.com

Special thanks to Ning Wong for the sexy headshot

Support Wedding Bossness by contributing to their Tip Jar: https://tips.pinecast.com/jar/wedding-bossness

Client relationship management with Katherine Nowak

Mon, 01 Apr 2019 07:00:00 -0000

***Disclaimer: Apologies in advance, some parts of this interview were a little choppy because of reception issues, I listened to it and the interview still made sense. I will be contacting Katherine to maybe redub the episode upon your request so feel free to send me a message of how it went! Thanks for your support!

Welcome to the Wedding Video Boss Podcast, where we talk about the business of being a wedding creative and also a peek into my world as a wedding videographer! I am your host, Paul Santiago.

Today we’re talking about CRM and how useful it is for our business, now I have more time to play videogames! Your instructor for today is Katherine Nowak and she’s here to talk about our one of the top CRM’s out there, Honeybook! I hope you’ve been wondering about this topic because it’s coming right at ya in full speed!

Katherine Nowak is an organization and process driven advocate that loves helping creatives understand the importance of effective business management tools.

She works in business development at HoneyBook. Katherine joined HoneyBook in 2016 after taking a leap leaving a much more corporate job and hasn't looked back since. She spends her days working on the amazing HoneyBook Educator Program and other business development initiatives to help support HoneyBook members.

When she's not hard at work helping the freelance economy, you can find her balancing a busy work life schedule, chasing after her 1 1/2 year old daughter, trying to fit in a yoga class and maybe a meal with her husband.

Without further adieu, friends let’s welcome, Katherine Nowak!

In this episode, i asked:

Newest features of honeybook
Whats How would CRM help small businesses? How about videographers in particular?
Sending brochures?
Sending payment reminders
What makes you different from other crms?
Does it have expense tracking?
Migration issue?
Storing receipts?
What’s your favorite feature that most clients don’t know about?

Get your 50% discount courtesy of us!

http://share.honeybook.com/boffovideo

Credits:

Want more? Be a patron and get more stuff! https://www.patreon.com/weddingvideoboss

The Wedding Video Boss Podcast hosted by Paul Santiago

BossIG: www.instagram.com/weddingvideoboss

BoffoIG: www.instagram.com/boffovideo

Website: www.weddingvideoboss.com

For comments & suggestions email me at: weddingvideoboss@gmail.com

Special thanks to Ning Wong (@NingWongStudios) for the sexy headshot

Music credit Isaac Joel - Azophi and Isaac Joel - Clavius from www.SoundStripe.com

Best shoot prep practices

Wed, 27 Mar 2019 07:00:00 -0000

Welcome to the Wedding Video Boss! I am your host, Paul Santiago.

In this episode we’re going to refresh your memory by going through some of the basic stuff you need to remember when you’re PREPPING FOR A SHOOT.

Every wedding is unique: you meet couples with different styles and tastes, you shoot in different locations, it could be a small or a big wedding, there are a lot of details to shoot, and often some last-minute requests. It’s a lot! And there’s nothing more insanely stressful than forgetting to bring your gear or not planning well enough. It’s totally unprofessional and it’ll cost you your job and your credibility.

As Benjamin Franklin said, “If you fail to plan, you are planning to fail!”

So to save yourselves from a life of doom, let’s go through the BEST PRACTICES FOR SHOOT PREP!

Credits:

Want more? Be a patron and get more stuff! https://www.patreon.com/weddingvideoboss

The Wedding Video Boss Podcast hosted by Paul Santiago

BossIG: www.instagram.com/weddingvideoboss

BoffoIG: www.instagram.com/boffovideo

Website: www.weddingvideoboss.com

For comments & suggestions email me at: weddingvideoboss@gmail.com

Special thanks to Ning Wong (@NingWongStudios) for the sexy headshot

Music credit Isaac Joel - Azophi and Isaac Joel - Clavius from www.SoundStripe.com

How to use a marketing plan to squash overwhelm with Heidi Thompson

Mon, 25 Mar 2019 07:00:00 -0000

Welcome to the Wedding Video Boss Podcast! Where we talk about the business of being a wedding creative and also a peek into my world as a wedding videographer. I am your host, Paul Santiago and today is Monday which means it’s time for another Masterclass! Which means you need to bring out your notepad, pen, tablet, your quill or whatever you use to takes notes because you’re not going to want to miss this one. Your instructor for today is Heidi Thompson and she’s here to talk about how to squash overwhelm with a marketing plan

Why you need a marketing plan and how it'll make your life easier. What your marketing plan should contain. How to use your marketing plan to avoid shiny object syndrome. How you can create your own effective marketing plan.

I think she’s almost ready so let me give you a head start to grab that coffee or any warm alcoholic beverage and let’s start the class!

Heidi Thompson is the best-selling author of Clone Your Best Clients and the founder of Evolve Your Wedding Business where she specializes in business and marketing strategy for wedding professionals. She helps wedding professionals grow their businesses and reach their goals without going crazy in the process. Her business & marketing expertise has been featured on several wedding and business outlets including The Huffington Post, Social Media Examiner, Wedding Business Magazine, Sprouting Photographer, Photo Biz Xposed, Honeybook, WeddingWire World & she’s an advisory board member for the UK Academy Of Wedding & Event Planning.

You can also join her and thousands of other wedding professionals just like you in The Evolve Your Wedding Business Facebook Community.

Having a clear view of your who’s what’s and why’s will help you create a marketing plan that suits your business. You need to understand that not everyone is your client so make sure you zero in on who your tribe is and make sure that you serve them better.

I’d love to know how this episode was for you so feel free to reach out if you have any questions or suggestions. I’m throwing all these information goldness for free so I’d really appreciate if you help me by subscribing, rating or leaving a review, Thanks so much to those who already did it, thanks for listening it means the world to me, watch out for next episode the Wedding Video Boss podcast. Till then, play nice if you can’t win, be nice especially if you’re good looking. Bossman out.

Get access to the site courtesy of the boss!

http://www.theweddingbusinesscollective.com/secret

and use coupon code: wedding video boss

Credits:

Want more? Be a patron and get more stuff! https://www.patreon.com/weddingvideoboss

The Wedding Video Boss Podcast hosted by Paul Santiago

BossIG: www.instagram.com/weddingvideoboss

BoffoIG: www.instagram.com/boffovideo

Website: www.weddingvideoboss.com

For comments & suggestions email me at: weddingvideoboss@gmail.com

Special thanks to Ning Wong (@NingWongStudios) for the sexy headshot

Music credit Isaac Joel - Azophi and Isaac Joel - Clavius from www.SoundStripe.com

Keeping your business legitimate with Scott Riley

Fri, 22 Mar 2019 07:00:00 -0000

Welcome to the Wedding Video Boss Podcast, where we talk about the business of being a wedding creative and also a peek into my world as a wedding videographer! I am your host, Paul Santiago.

Today, we are talking to Scott Riley and he’s answering all our questions about the kinds of corporations, employment, payroll, insurance and everything that you would need to make your business legitimate. Stick around because he’s hooking us up with something awesome! He’s ready so let’s start the show!

Scott Riley is a firm partner at A & A Employer Services. He has worked for the family business for over 15 years, where he started at file clerk and moved his way up to running the day to day operations a few years ago. Scott graduated from Whitter College in 2009 with a degree in Mathematics. From there he continued his education at Redlands University to complete his MBA in 2014. The value of the MBA has really helped the business grow in a few different ways. Adding value to his clients with learning from professor’s and students alike working with business professionals.

Scott married his beautiful wife Jacqueline in 2015. They currently live in Brea, CA. and have 3 dogs. Wrigley, Gracie and Rizzo. Jacqueline and Scott love to travel, and they try to book one trip a year to Hawaii. Hawaii is one of their favorite places to relax, unwind, and refresh. Friends, let’s welcome, Scott Riley...

What are the things that people who are starting out need to do? (06:40)

What are the kinds of incorporation? (08:40)

What kind of incorporation should I do with my business? (10:32)

Is sole proprietorship a good option for people in the wedding industry? (11:50)

For people who have already been in the business for a while, what are the things that we should double check to make sure we’re still running our business legally? (14:11)

What are corporate minutes? (16:20)

What kind of insurance do wedding businesses need? (17:36)

Difference between Employee and Contractor (20:43)

Repercussions if you violate labor laws (28:49)

Taking care of the laws that protect employees (30:28)

When would you need to approach an employee services agent? (33:06)

Listener questions! (38:14)

Recap (40:32)

Stella joins the party and she asked great questions! (54:06)

*Dont forget to mention Wedding Video Boss Podcast when you contact Scott because he's hooking you up big time with something! Listen up to find out what it is!

If you want people to look at you as a professional, you need to run a legitimate business. That involves following all the rules and since so many things have changed when it comes to the requirements, make sure that you talk to someone who is knowledgeable about it. It makes me sad to hear some people saying, “ugh i don’t really want to get a business permit, it’s such a hassle” or “it’s just a hobby” Dude, then don’t freaking charge people money! Do us a favor, us meaning the people who are actually trying to make a living out of this, do us a favor and talk to someone. See if it’s really something for you.

Don’t you just love it when people are willing to share what they know and ask nothing in return? Me too, that’s why I pay it forward. When I think that I’m not capable of doing this kind of selfless work, I just support the person monetarily. If you’re thinking, “Wow! Paul is so handsome and he sure helped me out by bringing all this information literally straight to my doorstep, I wonder if there’s any way I could support him other than cheering him on quietly in my car every week?” Lucky for you, I started a Patreon page and you can pledge as low as $1 to show your support and keep the show going. Just head on to www.patreon.com/weddingvideoboss You’ll see the same sweet old podcast… and more! Actually, tons more, different tiers can get you great things like transcripts of all the latest episodes for those people who don’t have time to listen, a facebook mastermind group thats limited

If you want to continue the silent support, I’m throwing all these information goldness for free so I’d really appreciate if you help out me by subscribing, rating or leaving a review! Thanks so much to those who already did it, thanks for listening it means the world to me, watch out for next episode of the Wedding Video Boss podcast. Till then, play nice if you can’t win, be nice especially if you’re good looking. Bossman out.

Credits:

Want more? Be a patron and get more stuff! https://www.patreon.com/weddingvideoboss

The Wedding Video Boss Podcast hosted by Paul Santiago

BossIG: www.instagram.com/weddingvideoboss

BoffoIG: www.instagram.com/boffovideo

Website: www.weddingvideoboss.com

For comments & suggestions email me at: weddingvideoboss@gmail.com

Special thanks to Ning Wong (@NingWongStudios) for the sexy headshot

Music credit Isaac Joel - Azophi and Isaac Joel - Clavius from www.SoundStripe.com

Posting prices on the website

Wed, 20 Mar 2019 07:00:00 -0000

Welcome to the Wedding Video Boss Podcast, where we talk about the business of being a wedding creative and also a peek into my world as a wedding videographer! I am your host, Paul Santiago.

Today, we are going to focus on an industry practice which is POSTING PRICES ON YOUR WEBSITE. Some vendors do it and some don’t and they have their own reasons for doing so. Today, I am going to share with you WHY WE POSTED OUR PRICES, and WHY WE STOPPED DOING IT. All that, in this segment that I should’ve called, to post or not to post...

Those are the three reasons why we used to post our prices. Again to FILTER OUT LOWBALLERS, TO ATTRACT POTENTIAL CLIENTS, and TO BE TRANSPARENT.

We stopped posting our prices because of those three reasons: THEY AFFECTED OUR REPUTATION, WE SHIFTED TO CUSTOMIZED PRICING, and that OUR PRICES WERE CHANGING.

Now, I’ve seen a lot of people do this, and most of them say this anyway: that YOU SHOULD POST YOUR STARTING PRICE.

To be honest, I don’t want to do this. I don’t think it works. Why? For me, YOU’RE FILTERING OUT THE PEOPLE WHO HAVE THE POTENTIAL TO BUY YOUR PRODUCT.

That’s why I don’t think you should post the “Staring At” Price because it’s not practical. YOU ARE LIMITING YOUR CLIENT’S SPENDING POWER.

We chose to post and not post our prices based on our own experiences and what we believed were the right moves that helped scale our business. Whether you choose to post your prices or not, it’s totally your call! As long as you know your worth and are confident you can deliver. Your website is your primary selling platform. It is a tool and an extension of yourself as a professional. Actor Ansel Elgort said, “You are your main news platform, so no publication has as much power as you do about posting about yourself.”

I think a great way to know which works is to test them out. If one option fits your marketing efforts, and provides the most benefits to you and your potential clients, then you’ll know you made the right decision.

To post or not to post prices on one’s website deserves more discussion, so I would love to get your thoughts! Let’s continue the conversation! Why do you choose to post or not post your prices? Let me know!

Don’t forget to subscribe, leave a review, and I’ll see you on the next Wedding Video Boss Podcast!

‘Til then, play nice if you can’t win, be nice especially if you’re good-looking. Boss man out!

Credits:

Want more? Be a patron and get more stuff! https://www.patreon.com/weddingvideoboss

The Wedding Video Boss Podcast hosted by Paul Santiago

BossIG: www.instagram.com/weddingvideoboss

BoffoIG: www.instagram.com/boffovideo

Website: www.weddingvideoboss.com

For comments & suggestions email me at: weddingvideoboss@gmail.com

Special thanks to Ning Wong (@NingWongStudios) for the sexy headshot

Music credit Isaac Joel - Azophi and Isaac Joel - Clavius from www.SoundStripe.com

Leveling up with Brian Leahy

Mon, 18 Mar 2019 07:00:00 -0000

Welcome to the Wedding Video Boss Podcast! Where we talk about the business of being a wedding creative and also a peek into my world as a wedding videographer. I am your host, Paul Santiago and today is Monday which means it’s time for another Masterclass! Which means you need to bring out your notepad, pen, tablet, your quill or whatever you use to takes notes because you’re not going to want to miss this one. Your instructor for today is Brain Leahy and he’s here to talk about what it takes to be in the luxury and destination wedding market. I think he’s almost ready so let me give you a head start to grab that coffee or any warm beverage and let’s start the class!

BRIAN LEAHY IS A LAID-BACK SOCAL GUY WITH AN INTENSE PASSION FOR PEOPLE AND TRAVEL. HIS PHILOSOPHY IS SIMPLE: EVERY GREAT PHOTO STARTS WITH CONNECTION—A CONNECTION WITH THE COUPLE, THEIR LOVED ONES, THEIR CRAZY FRIENDS, AND THE NATURAL BEAUTY OF THEIR WEDDING LOCATION. HIS OUTGOING NATURE, RELAXED STYLE AND KNACK FOR CAPTURING FLEETING CANDID MOMENTS HAS MADE HIM ONE OF THE MOST SOUGHT-AFTER PHOTOGRAPHERS IN THE US, BOTH FOR LOCAL EVENTS AND DESTINATION WEDDINGS AROUND THE WORLD. FOR BRIAN, PHOTOGRAPHY IS MORE THAN JUST THE END RESULT; IT’S ABOUT THE EXPERIENCE, TOO. HIS BACKGROUND IN TRAVEL PHOTOGRAPHY INFORMS HIS STYLE AND TECHNIQUE, BUT HIS PERSONALITY LEADS THE REST. THE BEST IMAGES COME WITH TRUST AND RAPPORT AS BRIAN BECOMES PART OF YOUR GROUP, BLENDING IN TO FIND THOSE SPECIAL, CANDID MOMENTS.

This interview is going to be great because I love working weddings but I also like money so without further adieu… here’s Brian…

Hey Brian! Thanks for finally being on the show!

Tell us something about yourself that people probably don’t know How did you get into the business and what are you up to now?

Luxury weddings is the goal

What different strategies did you do to market to high end clients? What does it take to cater to high end clients? What advice would you give to people who are starting out who are hoping to shoot for the luxury market?

Thanks so much Brian for making time to speak to us and share your knowledge for free! I’m absolutely certain that the listeners appreciate it and I couldn’t be happier to bring them top notch people in the industry. Good luck my friend and all the best!

Levelling up is the best scariest thing you can do with your business. It doesn’t need to be a drastic change, just enough to get you out of your comfort zone. So next time you’re wondering why you’re not getting the work that you want, always remember, with charging more comes value.

Credits:

Want more? Be a patron and get more stuff! https://www.patreon.com/weddingvideoboss

The Wedding Video Boss Podcast hosted by Paul Santiago

BossIG: www.instagram.com/weddingvideoboss

BoffoIG: www.instagram.com/boffovideo

Website: www.weddingvideoboss.com

For comments & suggestions email me at: weddingvideoboss@gmail.com

Special thanks to Ning Wong (@NingWongStudios) for the sexy headshot

Music credit Isaac Joel - Azophi and Isaac Joel - Clavius from www.SoundStripe.com

Extra video gear and how to carry all of it

Wed, 13 Mar 2019 07:00:00 -0000

Welcome to the Wedding Video Boss Podcast, where we talk about the business of being a wedding creative and also a peek into my world as a wedding videographer. I am your host, Paul Santiago. Please, please come in… lay your weary head on the couch, put yer feet up and let me give you and extra serving of a warm bowl of additional video gear… Yes! We’ll talk about the hardest part of being a wedding videographer, carrying extra shit. We’ll talk about the most commonly used ones, which ones we kept, and how I solved the problem of carrying all of it around, in this segment that I’d like to call… “Carry on, carry on"

I'm not a geek about equipment, I just know what I like. Adam Jones

"Buy once, cry once” - Ning Wong

If you’re a photographer listening to this podcast, this is exactly why videographers need a little bit more time to follow you around when you’d decide to be creative and do an impromtu shoot with the couple. If you’re a new videographer, you better be pumping iron because getting that perfect lighting setup or the steady camera movement involves moving around at least 30lbs of crap. So the next time you decide to do an impromptu photoshoot in the dark… you need to wait. Too aggressive? With that in mind, here are the common video equipment:

Monopod - this will be your best friend. Perfect for maneuvering in tight spaces and helps you become pretty much invisible

Tripod - the staple in all of wedding videography. Getting a really good tripod will definitely help you in having smoother footage

Lights - we use 2 kinds of lights in every shoot, which I’ll discuss in another episode but you’ll need these for sure. Just like when Lady Galadriel gives Frodo a phial of starlight, she said “a light to you in dark places, when all other lights go out”

Light Stands - need. You can have your lights just running around the reception area. Actually, we’ve put led lights on our cameras before and every single one, whether is was expensive or not, always popped out to the tiniest camera movement. Plus it looks horrendous whenever you get in the photographers shot and you have that thing on there.

Mic Stand - ah, the savior! We use mic stands for toasts! Why? So that the speaker won’t move around like a freakin maniac when doing their speech!

Gimbal - it comes in different types and the smaller you go the better.

Drone - I’m so happy that drones are smaller now! I remember years ago, drones literally looked like super villains or at least the tiny henchmen. Now, it’s all about portability and it’s amazing!

Slider - If your camera has not image stabilization and you insist in doing everything handheld, you at least need to have this because you’ll never know when you’ll need to do steady shots for establishing and details.

Sand bags - Use Sand Bags because you won’t believe how many people trip on light stands that are tucked away in safety. Face palm. There should be like a sound that corresponds to face palm. Like Krusty the clowns groan...

Now, I’ve been seeing more and more women getting into videography and I know that this next part will help you in carrying extra gear. Not that I’m saying you can’t carry it or anything but whenever I see my guys grab a bag and go “arrrrghhuhhhh” I know it’s a pain. So these are my problem solvers! I included affiliate links to them so you can visualize what i’nm talking about.

The problem solvers:

Camera bag with wheels - https://amzn.to/2SM1Tnu Backpack - https://amzn.to/2WVM0tM Tripod bag - https://amzn.to/2tb7iWR Foldable wagon - https://amzn.to/2I0lYlH

My equipment in an affiliate list:

There you have it! I know this might be the most extreme case of pack ratting you’ve ever heard but this is the value I bring to the client. I hate it when they ask questions and the only answer we can give is… "yeah, my bad.” So now thinking of being a wedding videographer you should know that it includes this part. There are no film crews around here my friend. It’s just you and and two more people if you’re lucky. If you’re not lucky, you’ll be carrying all of this by yourself. Always make sure that you pack smart.

I hope this episode was helpful, also if you have any questions or suggestions, just feel free to reach out! I’m throwing all these information goldness for free so I’d really appreciate if you help me by subscribing, rating or leaving a review, Thanks so much to those who already did it, thanks for listening it means the world to me, watch out for Monday masterclass and I’ll see you on the next Wedding Video Boss podcast. Till then, play nice if you can’t win, be nice if you’re good looking. Bossman out.

Credits:

The Wedding Video Boss Podcast hosted by: Paul Santiago

BossIG: www.instagram.com/weddingvideoboss

BoffoIG: www.instagram.com/boffovideo

Website: www.weddingvideoboss.com

For comments & suggestions email me at: heypaul@boffovideo.com

Special thanks to Ning Wong (@NingWongStudios) for the sexy headshot

Music credit: Isaac Joel - Azophi from www.SoundStripe.com Caleb Etheridge - New Heights

Support Wedding Bossness by contributing to their Tip Jar: https://tips.pinecast.com/jar/wedding-bossness

Why they don't book you with Bethel Nathan

Mon, 11 Mar 2019 07:00:00 -0000

Cold Shoulder: Why They Don’t Book You

More bookings and better bookings – those are universal goals for most of us in the wedding industry. Yet, not every couple books, and not every inquiry makes it as far into our process as we would like. What can you do about this?

In this action-oriented presentation, we’ll talk about: What real couples are saying about us, what is turning them off along the way, and what they wish you all knew.
At each of the five pre-booking stages, what you can do to turn their “No No” reactions into “Yes Yes” items instead. Your conversion rate and how you can improve it. How you can make cold prospects into buyers.

That was a snippet from today’s episode… Welcome to the Wedding Video Boss Podcast! Where we talk about the business of being a wedding creative and also a peek into my world as a wedding videographer. I am your host, Paul Santiago and today is Monday which means it’s time for another Masterclass! Which means you need to bring out your notepad, pen, tablet, your quill or whatever you use to takes notes because you’re not going to want to miss this one. Your instructor for today is Bethel Nathan and she’s here to talk about why clients don’t book you and she’s brought so much data that you may need to hit pause for some of it just so you can take notes. I think she’s almost ready so let me give you a head start to grab that coffee or any warm alcoholic beverage and let’s start the class!

Bethel Nathan is a successful business owner and award-winning officiant, and she knows how to build and run a successful wedding industry business, having married over 900 couples since launching almost 10 years ago, and building up over 300 5-star reviews. Combining her background in both large Wall Street investment banks and small business, Bethel also enjoys helping other wedding industry businesses grow and prosper as a business coach and industry speaker, and as a WeddingWire Education Expert.

I’m going to stop talking now and get straight to it. Friends, let’s welcome, Bethel Nathan...

So there you have it, now that you have a better understanding of how people feel about every aspect of the way you communicate with them, I hope this will help you a lot.

Headshot photographer: La Vida Creations

Here is all of my contact information to share: www.ceremoniesbybethel.com www.elevatebybethel.com www.lovelaughtercommunity.com

Email is bethel@ for all of the above.

IG: @bethelnathan – for CBB, EBB, and personal @love_laughter_community for LLC

FB: All have their own pages with the business names /ceremoniesbybethel /elevatebybethel /lovelaughtercommunity

Credits:

The Wedding Video Boss Podcast hosted by: Paul Santiago

BossIG: www.instagram.com/weddingvideoboss

BoffoIG: www.instagram.com/boffovideo

Website: www.weddingvideoboss.com

For comments & suggestions email me at: heypaul@boffovideo.com

Special thanks to Ning Wong (@NingWongStudios) for the sexy headshot

Music credit Isaac Joel - Azophi from www.SoundStripe.com

Support Wedding Bossness by contributing to their Tip Jar: https://tips.pinecast.com/jar/wedding-bossness

Engaging the wedding party

Wed, 06 Mar 2019 08:00:00 -0000

Welcome to the Wedding Video Boss Podcast! Where we talk about the business of being a wedding creative and also a peek into my world as a wedding videographer. I am your host, Paul Santiago.

Today we are going to talk about a key skill in covering a wedding: ENGAGING THE WEDDING PARTY.

As professionals who capture life through movement and sound, it’s our job to preserve those moments that make up the couple’s wedding day. Your gear may be top-of-the-line, but if you’re completely disconnected and reluctant to connect with the people at the wedding, your video is gonna fall flat.

Author and life coach, Rasheed Ogunlaru advises to, “Be genuinely interested in everyone you meet and everyone you meet will be genuinely interested in you.”

Because you’re meeting and interacting with people, at an event that’s important to them, you need to have that openness and genuine warmth to put them at ease.

Shannon L. Adler, inspirational author, says “You don’t have to say every thing to be a light. Sometimes a fire built on a hill will bring interested people to your campfire.”

And so in this episode, we are going to talk about why it’s important to pose the bridal party, what the usual bridal party poses are for video, and how WE do it for ours. All these coming up in a segment that I should've called… Yeah, just um just do what you were doing...

We'll talk about

3 reasons why you need to learn how to engage the bridal party
Typical poses
How WE pose bridal party for video

Tip: If you’re directing the bridal party, please be conscious of your choice of words so none of them will feel insulted or left out.

So that’s how we do it! We want to make sure everything’s candid and we’re engaging the bridal party. We capture emotions and those fleeting, but equally sweet moments, and condense it into a masterpiece that is the couple’s wedding video.

LEARNING TO POSE GROUPS, WILL DEFINITELY HELP YOUR VIDEOS COME TO LIFE! YOU, my friend, must learn to establish rapport and harmony among them, and between them and yourself. You’re filming a wedding after all, not a funeral.

More importantly, there’s a reason why these couples chose their bridesmaids, groomsmen, and the bridal party. YOUR JOB IS TO SHOW THEIR CHEMISTRY. Your job is to show why this group is unique from other groups.

Asking them to do these poses, I know is very “cookie-cutter” to do. But every single group has a different reaction and that’s what makes them unique and your goal is to show their chemistry on-site and capture those moments on video….and show that they are a very unique bunch of people.

You’ll notice that as you film, the bridal party is gradually going to become comfortable with you. At the start, they will act formal and stiff towards you, but as the day progresses, they will become comfortable with having you around and they’re gonna smile and wave every time they see you.

So that’s your goal: DEVELOP A CHEMISTRY WITH THE BRIDAL PARTY AND WITH EVERYONE IN THE WEDDING. At the same time, YOU HAVE TO SHOW THEIR CHEMISTRY WITH EACH OTHER, because there’s just gonna be no point in being part of the bridal party if there’s no chemistry.

There are situations like that, though! We’ve encountered bridal parties who were total strangers to each other, but were related to the couple--one is a cousin of the bride, another is a close friend from college and both of them are part of the bridal party.

When you help strangers release some of that awkwardness and tension, they end up having a fun time together! When the newly-married couple sees them having fun, they can focus on relaxing at the reception. If you were able to bring out the chemistry between these people, you’ve succeeded, my friend! You pretty much broke the ice! Kudos to you and I give you a huge clap on the back!

‘Til then, play nice if you can’t win, be nice especially if you’re good-looking. Boss man out!

Listen to the Wedding Bossness podcast here: https://linktr.ee/weddingbossness

Subscribe to Musicbed - http://share.mscbd.fm/WeddingBossness

Get 50% for Honeybook by using our code: http://share.honeybook.com/boffovideo

Canva: http://canva.7eqqol.net/OqKGW

Get 10% off of Soundstripe: https://soundstripe.grsm.io/paulsantiago

Checkout the YouTube channel for bite sized business videos: https://www.youtube.com/channel/UCs4f-7m3H2K562O3Lb01xcw/

LIKE THE PAGE! https://www.facebook.com/weddingbossness

JOIN THE GROUP! /www.facebook.com/groups/weddingbossness/

The Wedding Bossness Podcast hosted by Paul Santiago

BossIG: www.instagram.com/weddingbossness

BoffoIG: www.instagram.com/boffovideo

Website: www.weddingbossness.com

Special thanks to Ning Wong for the sexy headshot

Support Wedding Bossness by contributing to their Tip Jar: https://tips.pinecast.com/jar/wedding-bossness

Symbiotic marketing with Kellie Daab

Mon, 04 Mar 2019 08:00:00 -0000

Welcome to the wedding video boss podcast, I’m your host, Paul Santiago. This is episode 14 and boy oh boy are you people in for a treat. Wedding Business Architect, Kellie Daab is here and she’s talking about Symbiotic Marketing: Connecting everything about your business and create a sustainable circle of influence to gather and retain clients. Grab your notes and refill your coffee mug and listen to this episode that I should’ve called… The client trap!

Kellie Daab is the Founder of Wedding Industry Education and a Wedding Business Architect. Known as a thought leader and disruptor in the wedding industry, Kellie brings a digitally minded approach to clarity, strategy, and mastery in business. After 14 years in event planning, hospitality, venues, and catering - Kellie has worn the heels and carried the bus tubs. Described by industry peers as "a smack down delivered with a bouquet of roses", Kellie leads thousands of wedding industry professionals through empowering ingenuity and encouraging innovation in life and business. As a featured author, educator, and speaker, Kellie facilitates live educational communities and online programs for wedding professionals around the globe.

*Symbiotic marketing (maximum impact)

Circle of influence Blogs Social media Email

Space in between when they’re aware of you

Who knew that traps can be a good thing? It’ll definitely help you serve your couples better and improve you as a brand. Kellie really created an amazing concept and I can’t wait to know more about it. The links are on the show notes so go ahead and look around! I’d love to know how this episode was for you so feel free to reach out if you have any questions or suggestions. I’m throwing all these information goldness for free so I’d really appreciate if you help me by subscribing, rating or leaving a review, Thanks so much to those who already did it, thanks for listening it means the world to me, watch out for next episode the Wedding Video Boss podcast. Till then, play nice if you can’t win, be nice especially if you’re good looking. Bossman out.

Online Links and Social Profiles:

KELLIE DAAB WEBSITE: www.kelliedaab.com

WEDDING INDUSTRY EDUCATION WEBSITE: www.weddingindustryeducation.com

WEDDING INDUSTRY EDUCATION COMMUNITY: www.facebook.com/groups/weddingindustryeducation

THE FURTHER FASTER PLAN: www.furtherfasterplan.com

INSTAGRAM: www.instagram.com/kelliedaab

KELLIE DAAB FACEBOOK PAGE: www.facebook.com/theweddingbusinessarchitect

WEDDING INDUSTRY EDUCATION FACEBOOK PAGE www.facebook.com/weddingindustryeducation

Credits:

The Wedding Video Boss Podcast hosted by: Paul Santiago

BossIG: www.instagram.com/weddingvideoboss

BoffoIG: www.instagram.com/boffovideo

Website: www.weddingvideoboss.com

For comments & suggestions email me at: heypaul@boffovideo.com

Special thanks to Ning Wong (@NingWongStudios) for the sexy headshot

Music credit Isaac Joel - Azophi from www.SoundStripe.com

Support Wedding Bossness by contributing to their Tip Jar: https://tips.pinecast.com/jar/wedding-bossness

Video storage solutions with Colby Novak

Wed, 27 Feb 2019 08:00:00 -0000

Welcome to the wedding bossness podcast, I’m your host Paul Santiago and it’s episode 13 which means… it doesn’t really mean anything. Well, i’m googling it right now and 13 is a number that is often considered unlucky. Eeek. Well, have no fear because Colby Novak is here and he’s talking about SD cards, backing up your shit and the ultimate solution for file storage, NAS. Lucky you! So don’t hit delete on your old files yet because you might learn something from this episode that I should’ve called… Back those files up...

Colby Novak didn't gain the nickname "king of lighting" for nothing. Colby graduated in 2015 from the Art Institute of Houston with a Bachelor of Arts degree in Cinematography. Colby is an award winning photographer and videographer, and has been published by numerous websites and magazines. He developed his style learning from one of the best photography companies in the world: SLR Lounge. He became known for his signature look in the wedding community by the age of 22. Colby has shot wedding and educational material in places such as Iceland, Mexico, and throughout the United States. So let’s welcome, Colby Novak...

Topics discussed:

SD Cards
External HD
NAS storage

Wow. I learned so much from Colby and I hope you did too! Backing up your files is so important so just make sure you’re covered. I’d love to know how this episode was for you so feel free to reach out if you have any questions or suggestions. I’m throwing all these information goldness for free so I’d really appreciate if you help me by subscribing, rating or leaving a review, Thanks so much to those who already did it, thanks for listening it means the world to me, watch out for next episode the Wedding Video Boss podcast. Till then, play nice if you can’t win, be nice especially if you’re good looking. Bossman out.

http://weddingworks.squarespace.com/new-page-1

colby@colbynovakimages.com

https://www.youtube.com/watch?v=vwB0zvDnM6Q&t=489s

https://www.youtube.com/watch?v=-0GLYBwBk5A

Listen to the Wedding Bossness podcast here: https://linktr.ee/weddingbossness

Subscribe to Musicbed - http://share.mscbd.fm/WeddingBossness

Get 50% for Honeybook by using our code: http://share.honeybook.com/boffovideo

Canva: http://canva.7eqqol.net/OqKGW

Get 10% off of Soundstripe: https://soundstripe.grsm.io/paulsantiago

Checkout the YouTube channel for bite sized business videos: https://www.youtube.com/channel/UCs4f-7m3H2K562O3Lb01xcw/

LIKE THE PAGE! https://www.facebook.com/weddingbossness

JOIN THE GROUP! /www.facebook.com/groups/weddingbossness/

The Wedding Bossness Podcast hosted by Paul Santiago

BossIG: www.instagram.com/weddingbossness

BoffoIG: www.instagram.com/boffovideo

Website: www.weddingbossness.com

Special thanks to Ning Wong for the sexy headshot

Support Wedding Bossness by contributing to their Tip Jar: https://tips.pinecast.com/jar/wedding-bossness

Wedding Business Law with Rob Schenk

Mon, 25 Feb 2019 08:00:00 -0000

Welcome to the wedding bossness podcast, I’m your host Paul Santiago. We’re at episode 12 and it’s going to be a doozy because THE wedding lawyer is here and he answered all my questions about wedding contracts, the difference between employees & freelancers and we did a little bit of your questions as well. No need to worry anymore because now you can relax and listen to this episode that I should’ve called… I rest my case...

Rob Schenk is  a United States trial attorney  and editor of  WeddingIndustryLaw.com, an online resource of news, information, and legal materials for North American wedding professionals. Since 2012, Rob has become one of his country’s most prominent “Wedding Lawyers,”  a  special designation for  lawyers  representing  wedding and event industry professionals. He is the founder of WedFormz.com, a database of downloadable contract templates for wedding and event businesses. Rob’s expertise has been featured in  Time,  Huffington Post Weddings, Petapixel,  and Yahoo News, and he's spoken at WPPI, Wedding MBA, and Destination Wedding Planner's Congress, among others.  Friends, let’s welcome, Rob Schenk...

Audience questions:

What is the legal thing to do once someone backs out of a their booking after signing a contract and paying a deposit, are they entitled to a full refund of the deposit? How do you deal with clients who sign your contract, in which they agree to have their footage released publicly (i.e. in the form of a trailer, for marketing purposes), but then suddenly change their minds after the wedding day? Specifically, I'm thinking of clients who ask you to remove footage from all areas of your online presence, like your website, Facebook, Instagram, etc.
My other question is about clients who let you know before signing the contract that they want to keep the content private. Do you charge them extra for that?
I’m booking clients for any where between $500-$1200. I don’t currently carry insurance, I ask for a non-refundable “deposit” instead of a “retainer,” and I have yet to run into an unruly client, or someone who is unhappy with my work. What steps should I take to make a bullet proof contract that isn’t so wordy that it scares away my clients? Can making your client sign a limited liability agreement up to the amount paid, actually protect the vendor from someone else at the wedding suing for say, an accident with camera gear? (tripod fell on foot for example).
The client has already paid the full amount up front. Your contract says you will deliver the final video in 3 weeks, but you deliver it late on the 4th week. Do you owe them some money? Could they sue you for a full refund? What is a fair way to go about it for both parties?

What’s the difference between a deposit and down payment. Which has to be refunded and if it is a nonrefundable deposit vs a security deposit does it have to be refunded?

There you have it! I hope we answered your questions and made everything clearer. Contracts can be a pain, just make sure you communicate the terms and conditions properly. Managing your client’s expectations allows you to provide them with good service and turn them into raving fans.

BLOG: www.WeddingIndustryLaw.com

CONTRACT SITE: www.wedformz.com

Listen to the Wedding Bossness podcast here: https://linktr.ee/weddingbossness

Subscribe to Musicbed - http://share.mscbd.fm/WeddingBossness

Get 50% for Honeybook by using our code: http://share.honeybook.com/boffovideo

Canva: http://canva.7eqqol.net/OqKGW

Get 10% off of Soundstripe: https://soundstripe.grsm.io/paulsantiago

Checkout the YouTube channel for bite sized business videos: https://www.youtube.com/channel/UCs4f-7m3H2K562O3Lb01xcw/

LIKE THE PAGE! https://www.facebook.com/weddingbossness

JOIN THE GROUP! /www.facebook.com/groups/weddingbossness/

The Wedding Bossness Podcast hosted by Paul Santiago

BossIG: www.instagram.com/weddingbossness

BoffoIG: www.instagram.com/boffovideo

Website: www.weddingbossness.com

Special thanks to Ning Wong for the sexy headshot

Support Wedding Bossness by contributing to their Tip Jar: https://tips.pinecast.com/jar/wedding-bossness

Attracting your ideal market

Fri, 22 Feb 2019 08:00:00 -0000

Welcome to the Wedding Bossness Podcast! I am your host, Paul Santiago. We’re at episode 11 and in this episode, we are going to talk about the key steps to attracting your ideal clients! I loved Megan’s interview so much that I needed to follow it up!

As people, we naturally gravitate towards others who share our values, who can listen, and who understand our needs. When it comes to telling the unique stories of weddings, creating meaningful connections through genuine service, is what’s going to make clients choose you and even bring others along with them.

Some of the most renowned people in the world, believe in this:

Jeff Bezos, founder of Amazon, likens attracting clients to an intimate event. He said, "We see our customers as invited guests to a party, and we are the hosts. It's our job to make the customer experience a little bit better."

When your clients or guests join the party, we make sure to listen: David Beebe, a producer for branded content said, “We need to stop interrupting what people are interested in and be what people are interested in.”

Steve Jobs, founder of Apple, advises to "Get closer than ever to your customers. So close that you tell them what they need, well before they realize it themselves."

From the moment the client casts their first glance your way, to the time when the wedding reception is finished, we as vendors, must maintain a good relationship.

“I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel,” said Maya Angelou, the renowned poet.

“Decide the effect you want to produce in your reader, ” said author Robert Collier, or in our case, our clients.

To keep attracting the ideal client, we gotta replicate this process!

“Build something 100 people love, not something 1 million people kind of like.” – Brian Chesky, co-founder of Airbnb, said.

“A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.” Jeff Bezos, also said.

So, to attract your ideal clients and to effectively scale your business, crafting a clear marketing message and establishing a strong presence are the keys. How can you make sure your ideal client looks in your direction and make their way to you? There are 3 steps that we followed, in this segment I should’ve called… Plan of attract...

STEP NUMBER 1: ESTABLISH YOUR BRAND.

STEP NUMBER 2: ESTABLISH YOUR CUSTOMER PROFILE.

STEP NUMBER 3: MATCH TO YOUR MARKET

The more you give your brand importance, the higher your avatars are gonna be, which is your customer profile. The client experience is going to depend on your brand, and your brand is going to dictate how much money you’re going to earn in a year! Those steps, my friends, is the best plan of attract! I wish you the best of luck!

It would be awesome to hear your thoughts about today’s episode so please feel free to reach out! Don’t forget to subscribe, leave a review, and I’ll see you on the next Wedding Video Boss Podcast! ‘Til then, play nice if you can’t win, be nice especially if you’re good-looking. Bossman out!

Listen to the Wedding Bossness podcast here: https://linktr.ee/weddingbossness

Subscribe to Musicbed - http://share.mscbd.fm/WeddingBossness

Get 50% for Honeybook by using our code: http://share.honeybook.com/boffovideo

Canva: http://canva.7eqqol.net/OqKGW

Get 10% off of Soundstripe: https://soundstripe.grsm.io/paulsantiago

Checkout the YouTube channel for bite sized business videos: https://www.youtube.com/channel/UCs4f-7m3H2K562O3Lb01xcw/

LIKE THE PAGE! https://www.facebook.com/weddingbossness

JOIN THE GROUP! /www.facebook.com/groups/weddingbossness/

The Wedding Bossness Podcast hosted by Paul Santiago

BossIG: www.instagram.com/weddingbossness

BoffoIG: www.instagram.com/boffovideo

Website: www.weddingbossness.com

Special thanks to Ning Wong for the sexy headshot

Support Wedding Bossness by contributing to their Tip Jar: https://tips.pinecast.com/jar/wedding-bossness

Honest camera reviews with Joey Reger

Wed, 20 Feb 2019 08:00:00 -0000

Welcome to the wedding video boss podcast! I’m your host, Paul Santiago and we’re at episode 10 and that was a snippet from my interview with Joey Reger, a Hybrid Wedding Shooter from Southern California. He started his business in 2014 and since then, he’s bought and sold so many cameras that we just had to talk about it. If you’re thinking of getting a camera for video or if you’re upgrading equipment, you wouldn’t want to miss this one. We’ll be covering Sony, Panasonic, Fuji and Canon in this segment that i’d like to call… Gear Acquisition Syndrome AKA GAS GAS GAS

With the rise of DSLR cameras geared towards videographers and filmmakers, there’s so many out there that it’s just so hard to keep up. Lucky for us, my buddy Joey has a first hand experience with most of it and he didn’t just try them, he actually owned all of it and lived to tell the tale. Please help me welcome, Joey Reger.

Panasonic

Sony

Canon

Fuji

Black Magic

Affiliate links:

Sony 6300 - https://amzn.to/2tvdLvW

Sony A7s2 - https://amzn.to/2BHuX5I

Sony A7R2 - https://amzn.to/2X9237T

Sony Alpha 7R III - https://amzn.to/2BHEny0

Canon 5D Mark 3 - https://amzn.to/2TU5H37

Canon 5D Mark 4 - https://amzn.to/2DVZugs

Panasonic GH5 - https://amzn.to/2Eib9I3

Fuji XT3 - https://amzn.to/2BL6Kvp

Canon EOS R - https://amzn.to/2EjGMRa

BlackMagic Pocket Camera - https://amzn.to/2Ekgr5P

Camerar QV-1 - https://amzn.to/2IolqGE

Film Convert - https://www.filmconvert.com/purchase

Bottom line is find the camera that fits your style and master it. There’s so many situations that can happen at weddings but as long as you know exposure and how to adjust your camera to each situation, the camera won’t matter. Some of the best photographers and videographers, still use “old” cameras and they’re still changing the game!

If you’re a beginner, rent equipment first before you buy. You won’t do enough weddings on your first year anyway so just incorporate the rental to your cost. If you’re a photographer looking to expand into video, you have two options, buy another camera that can take great photos and video or get a camera that’s good for video and strap it on you.

I hope this episode was helpful, also if you have any questions or suggestions, just feel free to reach out! I’m throwing all these information goldness for free so I’d really appreciate if you help me by subscribing, rating or leaving a review, Thanks so much to those who already did it, thanks for listening it means the world to me, watch out for next episode the Wedding Video Boss podcast. Till then, play nice if you can’t win, be nice especially if you’re good looking. Bossman out.

Listen to the Wedding Bossness podcast here: https://linktr.ee/weddingbossness

Subscribe to Musicbed - http://share.mscbd.fm/WeddingBossness

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Checkout the YouTube channel for bite sized business videos: https://www.youtube.com/channel/UCs4f-7m3H2K562O3Lb01xcw/

LIKE THE PAGE! https://www.facebook.com/weddingbossness

JOIN THE GROUP! /www.facebook.com/groups/weddingbossness/

The Wedding Bossness Podcast hosted by Paul Santiago

BossIG: www.instagram.com/weddingbossness

BoffoIG: www.instagram.com/boffovideo

Website: www.weddingbossness.com

Special thanks to Ning Wong for the sexy headshot

Support Wedding Bossness by contributing to their Tip Jar: https://tips.pinecast.com/jar/wedding-bossness

How to communicate your brand to clients with Megan Kuethen

Mon, 18 Feb 2019 08:00:00 -0000

Welcome to the wedding bossness podcast, I am your host, Paul Santiago. We’re at episode 9 and today is going to be killer because it’s all about branding, we’ll deconstruct and demystify the elements that make up this very important aspect of your business. Just so you know, this one isn't just any other episode because today is Masterclass Monday. Which means I brought in someone who specializes in this topic so you need to bring out your notepad, pen, tablet, your quill or whatever you use to takes notes, grab your coffee because Megan is ready. Let me give you a head start to get comfy and let’s start the class!

Megan Kuethen (keethen) is the original wordsmith and brand coach for creative entrepreneurs. In 2012, she started the Wordsmithery to help photographers put into words what was already in their hearts. From there, the evolution to business coach was a natural one, and now she helps creative entrepreneurs get clear on their brands, attract their dream clients, and build sustainable and profitable businesses.

"Your brand is what other people say about you when you're not in the room.” - Jeff Bezos In its simplest form, brand is nothing more than the perception about a company, product or service in the minds of the customers. Just a quick recap: The three core elements of a brand:

Values - This is the what - the purpose, the power, and the profit
Avatar - The Who - the person you are speaking to
Story - The How - the way you convey your values to your avatar

You are the brand. The brand that will guide your clients to the success. Look around that’s exactly what your favorite brands do to you! So make sure you understand your purpose and know where you’re headed. I love Sony, apple, google. They make my life so easy because everything is automated. I know, don’t tell me I’m going to get hack. All they can do is turn my light bulbs on and off. I’m adding the books that we talked about earlier as an affiliate link in the show notes. I hope this episode was helpful, also if you have any questions or suggestions, just feel free to reach out! I’m throwing all these information goldness for free so I’d really appreciate if you help me by subscribing, rating or leaving a review, Thanks so much to those who already did it, thanks for listening it means the world to me, watch out for Monday masterclass and I’ll see you on the next Wedding Video Boss podcast. Till then, play nice if you can’t win, be nice if you’re good looking. Bossman out.

Affiliate links:

Building a StoryBrand by Donald Miller - https://amzn.to/2U1FGPq

Start with why by Simon Sinek - https://amzn.to/2U0fBAF

Listen to the Wedding Bossness podcast here: https://linktr.ee/weddingbossness

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Checkout the YouTube channel for bite sized business videos: https://www.youtube.com/channel/UCs4f-7m3H2K562O3Lb01xcw/

LIKE THE PAGE! https://www.facebook.com/weddingbossness

JOIN THE GROUP! /www.facebook.com/groups/weddingbossness/

The Wedding Bossness Podcast hosted by Paul Santiago

BossIG: www.instagram.com/weddingbossness

BoffoIG: www.instagram.com/boffovideo

Website: www.weddingbossness.com

Special thanks to Ning Wong for the sexy headshot

Support Wedding Bossness by contributing to their Tip Jar: https://tips.pinecast.com/jar/wedding-bossness

Pricing strategies and a demo for computing cost

Wed, 13 Feb 2019 08:00:00 -0000

Welcome to the Wedding Bossness Podcast, I am your host, Paul Santiago. We’re at Episode 8 and I want to talk a little bit more about pricing so let’s tackle the different pricing strategies, the cost factors that you should consider, and a live breakdown of how to compute for the price. So let’s start with a quote:

"Pricing is actually pretty simple...Customers will not pay literally a penny more than the true value of the product."

Ron Johnson

Pricing is the one thing that creatives never want to talk about. Probably it’s because we create art and art is priceless OR "like you know, I’m just doing this for fun bro”.

That’s right! Having a business should be fun!

There are different types of pricing strategies but I have summed it up to the three most useful:

Price based on cost
Price based on market
Price based on perceived value

Cost factors:

Labor - Post Production - Overhead

Value Factors:

Experience
Quality
Customer Service

Cost breakdown:

---EXAMPLE---

Lead shooter
Second shooter
Highlights
Music
Software
Business Insurance
Incidentals
TAX

Things to note:

If someone books your top package, it means it’s time to raise your prices.
Your price is your brand - be aware of that
Demand will be the gauge for raising prices

Bottom line is, your business needs to be sustainable and pricing correctly is the key. Don’t forget though, using these pricing strategies will help you earn money but the quality of your product is what gets your business.

"Price is what you pay. Value is what you get." - Warren Buffett

Listen to the Wedding Bossness podcast here: https://linktr.ee/weddingbossness

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JOIN THE GROUP! /www.facebook.com/groups/weddingbossness/

The Wedding Bossness Podcast hosted by Paul Santiago

BossIG: www.instagram.com/weddingbossness

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Website: www.weddingbossness.com

Special thanks to Ning Wong for the sexy headshot

Support Wedding Bossness by contributing to their Tip Jar: https://tips.pinecast.com/jar/wedding-bossness

Why businesses fail and pricing mistakes with Jeremy Chou

Mon, 11 Feb 2019 08:00:00 -0000

Welcome to the wedding bossness podcast, I am your host, Paul Santiago and today is… you guessed it right… today is Masterclass Monday! Which means you need to bring out your notepad, pen, tablet, your quill or whatever you use to takes notes because you’re not going to want to miss this one. I think today’s instructor is almost ready so let me give you a head start to grab that coffee or any warm beverage and let’s start the class!

Jeremy Chou is an international wedding photographer based out of Southern California. In the past 10 years, he has established himself as one of the most sought after wedding photographers in the industry. His work has been seen throughout all major US wedding blogs & select wedding publications. In addition to weddings, he also holds regular workshops throughout US and other international destinations for up & coming wedding photographers. So friends, help me in welcoming, Jeremy Chou!

Blog article: http://jeremychouworkshops.com/business/top-5-reasons-why-wedding-photographers-fail-2/#more-2194

Top 5 reasons why wedding photographer’s business fail:

Lack of technical skills
Not pricing yourself as a sustainable business.
Fear of failure
Inconsistency in your work
Not understanding your ideal client base.

Blog article from Mastin Labs: https://www.mastinlabs.com/photoism/articles/top-5-tips-pricing-wedding-photographer

TOP 5 MOST COMMON PRICING MISTAKES FOR WEDDING PHOTOGRAPHERS

Pricing. The mere mentioning of the word could send some photographers shivering in the corner. It’s definitely one of the most important factors in running a successful AND sustainable business. Price yourself too high before you are ready, you risk losing all of your clients & referral base. Price yourself too low, you risk booking too many clients & burning out before you even have a chance to grow. In my years of speaking with other photographers, pricing continues to dominate the conversation when it comes to the business side of things. While there’s no right or wrong pricing point to set for your services, there are definitely obstacles one has to overcome in order to have a sustainable business. When a photographer starts his/her business, the very first decision you have to make is ‘how much should I charge’. While seemingly simple, it’s a fairly complex decision-making process. There are quite a few schools of thoughts on the proper way to price photography services, however, the basic concepts are essentially the same: figure out how much it takes to run the business (insurance, equipment costs, marketing costs, etc.) and then how much you want to make as profit. Divide that sum up with how many sessions you want to shoot. That will give a rough average on how much each session should be priced. It might seem common sense, but the fact is many photographers who are starting out will not be able to command a price point high enough to maintain a profitable business. However, even if you are a photographer who isn’t able to quite yet command a higher price point, I truly believe we all should understand the following 5 common mistakes when it comes to pricing.

Top 5 most common pricing mistakes for photographers

Not knowing your business model.
Your work simply won’t allow you to command a higher price point due to lack of consistency.
Being in the pricing ‘dead zone’.
Overly complicated price guide.
No incentive for clients to book a higher package.

Simply put, pricing can make or break a photographer’s business. Many times we will have to field test different strategies in order to find out what works the best for our intended market. I hope these five most common mistakes most photographers make will help others on the right path!

So there you have it! Since you already know why businesses fail, make sure your fail smart and price yourself properly because, we’re a small business so we kinda need to make money. This is the first Masterclass Monday and I would love to know what you think, so feel free to reach out so I can bring in the right people to help you in building your business!

Listen to the Wedding Bossness podcast here: https://linktr.ee/weddingbossness

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Checkout the YouTube channel for bite sized business videos: https://www.youtube.com/channel/UCs4f-7m3H2K562O3Lb01xcw/

LIKE THE PAGE! https://www.facebook.com/weddingbossness

JOIN THE GROUP! /www.facebook.com/groups/weddingbossness/

The Wedding Bossness Podcast hosted by Paul Santiago

BossIG: www.instagram.com/weddingbossness

BoffoIG: www.instagram.com/boffovideo

Website: www.weddingbossness.com

Special thanks to Ning Wong for the sexy headshot

Support Wedding Bossness by contributing to their Tip Jar: https://tips.pinecast.com/jar/wedding-bossness

Let's talk lenses!

Wed, 06 Feb 2019 08:00:00 -0000

Welcome to the Wedding BossnessListen to the Wedding Bossness podcast here: https://linktr.ee/weddingbossness

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The Wedding Bossness Podcast hosted by Paul Santiago

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Website: www.weddingbossness.com

Special thanks to Ning Wong for the sexy headshot

Branding was a big part of our 'significance in the wedding industry' and that includes website and SEO improvements. Shoutout to Cloud and Web Services for revamping our Boffo Video website and helping us reach so much more people! Podcast, I am your host, Paul Santiago. It’s episode 6 and we’re talking about the the most commonly used lenses, the best versions (like brands that sell it) and I will reveal the lenses that I love to use! Before the music comes in, here's a quote to put things into perspective...

"I see everything through a spiritual lens.” - Katy Perry

Wait that’s not right… oh here it is…

“Different eyes see different things” - From the song, Different strings by Rush

Your lenses are the eyes of the audience, and different kinds of lenses will show the viewer different things. There are different types of lenses: ultra wide angle (8mm-24mm), wide angle (24mm-35mm), standard (35-50mm), telephoto lenses (85mm to 300mm+++). A prime lens has a fixed focal length, and a zoom lens can go in and out to provide a wider range of focal lengths.

Prime lenses have better optics than zooms, they usually can have a wider aperture, which gives them better low-light performance. Although prime lenses can be cheaper, because it less moving parts. Zoom lenses offer more flexibility when you shoot. They say when you’re a beginner, it’s better if you start with zoom lenses and as your skill level progresses you can move to prime lenses. These lenses will offer different looks because of the way its made and the way the glass is positioned. So when you film someone with a 50mm and you film the same subject with a 70-200mm, let’s just say you’ll get either a great review or an email that says, “hey Paul, I was wondering if you have any shots other than the one’s where 90% of my wide face is in it?"

You can actually youtube focal length videos on how one subject looks through different lenses. Let me try to find one and post it on the show notes:

https://gfycat.com/cooperativepreciouslaughingthrush

Here are the most commonly used lenses and their corresponding situations:

35mm f/1.4 - Prep, Establishing shot of pre ceremony, ceremony and reception, detail shots
50mm f/1.8 - (Nifty-Fifty) Romantics, Dancing
85mm f/1.4 - Prep, Detail shots, Dancing
70-200mm f/2.8 - Back camera
100mm f/2.8 - Macro shots

After researching, I just realized that the way I film weddings is totally different from the norm. I’m not bragging or anything but I kinda feel relieved because now I know that I can actually share something useful hahaha "You have to kind of be invisible... so you use a longer lens." David Bailey Okay so I film using zoom lenses more than primes. The main reason is that I don’t want to be in the way of a moment when it happens and reason number two is with a zoom lens, I can easily adjust my lens in a split second to grab a particular moment. Well, there’s also reason number three, which was originally number one, which is so that I can adjust if the photographer gets in the way. Now I communicate better with photographers BUT there are still a lot of photographers out there who have no idea what lens to use for a particular situation or have no clue that there’s a videographer filming with them and I’m pretty sure they’re saying the same thing about us videographers. So just be ready for each other and anticipate what lens they’re using. Now that I shared why we use zoom lenses, here’s what we use!

Sorry! You need to listen to it to see how I use the lenses :)

I have an amazon affiliate list of lenses listed down below! On a budget:

Rokinon 35mm T/1.5
- Canon - https://amzn.to/2G6AUNA
- Sony - https://amzn.to/2GhWJZQ
- Panasonic - https://amzn.to/2WxADrX
Canon 50mm f/1.8 - https://amzn.to/2GjHvDB
Rokinon 85mm T/1.5
- Canon - https://amzn.to/2MMukMt
- Sony - https://amzn.to/2SlvYtP
- Panasonic - https://amzn.to/2MLdopK
Canon 70-200mm f/2.8 v1 - https://amzn.to/2t3EUFP

These are my lenses:

Canon 50mm f/1.2 - https://amzn.to/2MMdiyb
Canon 24-70mm f/2.8 II - https://amzn.to/2t3S1qy
Canon 70-200mm f/2.8 II - https://amzn.to/2UzPnEI
Canon 70-300mm f/4-5.6 II - https://amzn.to/2HKAU7h
Tokina 100mm f/2.8 - https://amzn.to/2GoaW7g
Rokinon 85mm f/1.4 - https://amzn.to/2MMukMt

These are the newest ones:

Sigma 24-70mm f/2.8 Art Lens - https://amzn.to/2MT8cQV
Sigma 85mm f/1.4 Art Lens - https://amzn.to/2MNKTYG
Sigma 50mm F1.4 ART - https://amzn.to/2MMYGi2
Sigma 35mm F1.4 ART - https://amzn.to/2t00riT

There you go! I’ve listed down all the lenses that can help you tell your story better but also save you time and money. Things to note are, make sure that you know if the lens your buying is manual or automatic focus, also, make sure that it’s the one for your cameras sensor, meaning if it’s cropped or full frame. I would advise to rent equipment first before you buy so that you’ll know if it’s right fit for you.

Remember, the quality of your wedding film will depend on the lens that you use, but the way you tell the story is what counts. I hope this episode was helpful, also if you have any questions or suggestions, just feel free to reach out! I’m throwing all these information goldness for free so I’d really appreciate if you help me by subscribing, rating or leaving a review, Thanks so much to those who already did it, thanks for listening it means the world to me, watch out for Monday masterclass and I’ll see you on the next Wedding Video Boss podcast. Till then, play nice if you can’t win, be nice if you’re good looking. Bossman out.

Credits:

The Wedding Video Boss Podcast hosted by: Paul Santiago

BossIG: www.instagram.com/weddingbossness

BoffoIG: www.instagram.com/boffovideo

Website: https://weddingbossness.com/

For comments & suggestions email me at: weddingbossness@gmail.com

Special thanks to Ning Wong (@NingWongStudios) for the sexy headshot

Music credit Isaac Joel - Azophi from www.SoundStripe.com

Support Wedding Bossness by contributing to their Tip Jar: https://tips.pinecast.com/jar/wedding-bossness

Seek & employ: How to hire smart

Mon, 04 Feb 2019 08:00:00 -0000

This is Episode 5 - Seek and Employ: How to find the right people to work with you. We’ll discuss where to look and how to choose. These are all from my experience so it might be different from what workshops taught you. You’re not going to want to miss this topic because this topic gave me these amazing and more importantly, it can make or break your company. That went dark real quick huh? Anyway, before I begin, let’s do the quotes for the day:

"Hiring the right people takes time, the right questions and a healthy dose of curiosity. What do you think is the most important factor when building your team? For us, it’s personality.” — Richard Branson, Founder of Virgin Group

“People are not your most important asset. The right people are.” – Jim Collins, book author & teacher

“Hiring people is an art, not a science, and resumes can’t tell you whether someone will fit into a company’s culture.”

Howard Schulz, Chairman & CEO of Starbucks

That’s right kids, don’t think that you can do this by yourself, people are a vital element to your success. And it all starts with, how important they are to you. Let’s talk about where to look for the right people and how to choose the perfect fit

QUICK TIP: Do the math, know your market and know how big you want to get. There’s a big difference between doing 30 weddings a year from doing 100. Let’s talk about where to look:

Friends
Networking events/ Mixers
Facebook wedding groups in your area

Where not to look... you just have to listen ;)

On hiring, always remember PECMI!

Position you’re hiring for
EQ and if it fits the company culture
Coach-ability
Mastery of the fundamentals
Is he a team player?

Just take note, there’s no I in team, but there’s hire in hierarchy. Sorry, I didn’t know how to end this! HAAHHA Just hire smart! I would love to hear how this episode was for you, also if you have any questions or suggestions, just feel free to reach out! I’m throwing all these information goldness for free so I’d really appreciate if you help me by subscribing, rating or leaving a review, Thanks so much to those who already did it, thanks for listening it means the world to me and I’ll see you on the next Wedding Video Boss podcast. Till then, play nice if you can’t win, be nice if you’re good looking. Bossman out.

Listen to the Wedding Bossness podcast here: https://linktr.ee/weddingbossness

Subscribe to Musicbed - http://share.mscbd.fm/WeddingBossness

Get 50% for Honeybook by using our code: http://share.honeybook.com/boffovideo

Canva: http://canva.7eqqol.net/OqKGW

Get 10% off of Soundstripe: https://soundstripe.grsm.io/paulsantiago

Checkout the YouTube channel for bite sized business videos: https://www.youtube.com/channel/UCs4f-7m3H2K562O3Lb01xcw/

LIKE THE PAGE! https://www.facebook.com/weddingbossness

JOIN THE GROUP! /www.facebook.com/groups/weddingbossness/

The Wedding Bossness Podcast hosted by Paul Santiago

BossIG: www.instagram.com/weddingbossness

BoffoIG: www.instagram.com/boffovideo

Website: www.weddingbossness.com

Special thanks to Ning Wong for the sexy headshot

Support Wedding Bossness by contributing to their Tip Jar: https://tips.pinecast.com/jar/wedding-bossness

Wedding audio 101

Wed, 30 Jan 2019 08:00:15 -0000

Welcome to the Wedding Video Boss Podcast, I am your host, Paul Santiago. Today we’re talking about audio, its importance, whether you’re filming from your phone or using a dslr, what kind of microphones go where, how to deal with a nightmare DJ and in the end a simple sample audio setup for beginner videographers or any wedding vendors who want to get into the BTS game. This right here will change the game and you’ll thank me for it if you do it right. First...

Here’s a quote from the great Jimmy Iovine, he is an American record producer best known as the co-founder of Interscope Records and mega millionaire because with Dr. Dre founded Beats Electronics. The company was purchased by Apple Inc. for $3 billion in May 2014

"You're only as good as your weakest link in the ecosystem of sound, of audio.” Ain’t that the truth!

Audio is what turns amateur video to professional. So as a filmmaker, your job is not only to show the audience what you see, but also to reveal to them what they didn’t hear at all. That is the element of subtle surprise! I listed down the opportunities to grab useable, clutch audio that are common within the wedding dayu Let’s get into the beautiful world of wedding audio... Please bear in mind that it is very important to have a shotgun mic attached to your camera. On board audio mics for DLSR’s are terrible. Oh and also, I hate seeing audio go into the red on the meter so always remember, ABC - Always Be Checking the audio levels while you film, you’ll never know when someone or something will be giving a sudden “woohoo” or someone pops open a champagne bottle. I will list down the cables, mics and recorders in the show notes so you'll know what I’m talking about. Another disclaimer, I will be talking about people crying and how beautiful it is for us, we’re not anarchists, we’re just videographers who appreciate emotion and our job is to capture it.

Letter Reading
Father of the bride for first look
Groom for first look

In anything you do, when it comes to plugging in, always ask permission before you touch anything!

DJ system for ceremony with RCA, xlr or 1/4 cable
Plug Recorder behind the speakers with an xlr or 1/4 cable
Officiant for ceremony
Groom for ceremony
DJ system for reception with an xlr, 1/4 inch or rca cable
DJ Speakers for reception with xlr or 1/4 cable

Now that you're aware of these options it'll definitely make your job easier. That is, until you encounter a DJ that just doesn’t want to help you out. What do you do? Listen to this episode!

Now let’s go to the much awaited simple audio setup, remember when I said that audio is the difference between amateur and professional video? We use this recorder called SONY ICD-PX. It’s probably one of the really good, affordable recorders out there that already comes with a mic. Get this, it has a Built-in 4 GB flash memory - Up to 173 Hours of maximum recording time, Up to 32 hours of battery life for extended recording. It has Noise Cut for noise-free recordings. We probably use at least 2 of these at a wedding!

Just capture the audio and video and you can ask a video editor to SYNC it for you. Voila! Instant content and you save money! Here are the most commonly used Cables, Mics & Recorders-

Cables:

RCA male to 3.5mm male - https://amzn.to/2GetM0y
XLR female to 3.5mm male - https://amzn.to/2UtikT0
1/4 inch male to 3.5mm male - https://amzn.to/2GbrzmU
XLR male to XLR female - https://amzn.to/2TlB0Ut
1/4 male to 1/4 male - https://amzn.to/2BcWFqL

Mics:

Rode VideoMic GO - https://amzn.to/2CIQ3k0
Rode VideoMic - https://amzn.to/2FV11pQ
Rode VideoMicro - https://amzn.to/2sMjJbq
Rode smartLav+ - https://amzn.to/2FNa9gJ + Rode SC1 - https://amzn.to/2DwZtR8

Recorder:

The Secret Weapon: Sony ICD-PX - https://amzn.to/2MFfurd

For wedding videographers, You’ll never feel more at ease at any event than when you know that you have at least 3 audio sources plugged in. For wedding vendors, you’re welcome. Feel free to email me if you want to know more about the sony recorder and how to use it. I can give you ideas or different options for your audio needs. You can reach me right at the bottom of the show notes. Okay, Is there anything else I missed? I would love to hear how this episode was for you so feel free to reach out! I need friends!!! I’m throwing all these information goldness for free so I’d really appreciate if you help me by subscribing, leaving a review, thanks to those who already did it and I’ll see you on the next Wedding Video Boss podcast. Till then, play nice if you can’t win, be nice if you’re good looking. Bossman out.

Listen to the Wedding Bossness podcast here: https://linktr.ee/weddingbossness

Subscribe to Musicbed - http://share.mscbd.fm/WeddingBossness

Get 50% for Honeybook by using our code: http://share.honeybook.com/boffovideo

Canva: http://canva.7eqqol.net/OqKGW

Get 10% off of Soundstripe: https://soundstripe.grsm.io/paulsantiago

Checkout the YouTube channel for bite sized business videos: https://www.youtube.com/channel/UCs4f-7m3H2K562O3Lb01xcw/

LIKE THE PAGE! https://www.facebook.com/weddingbossness

JOIN THE GROUP! /www.facebook.com/groups/weddingbossness/

The Wedding Bossness Podcast hosted by Paul Santiago

BossIG: www.instagram.com/weddingbossness

BoffoIG: www.instagram.com/boffovideo

Website: www.weddingbossness.com

Special thanks to Ning Wong for the sexy headshot

Support Wedding Bossness by contributing to their Tip Jar: https://tips.pinecast.com/jar/wedding-bossness

Dress for success

Mon, 28 Jan 2019 08:00:00 -0000

Welcome to the Wedding Video Boss Podcast!

I am your host, Paul Santiago and today we’re talking about dressing up for success. This is one of my favorite topics! Before we go any deeper, let’s do the quotes for the day:

"You can have anything you want in life if you dress for it.”

Edith Head (American costume designer who won a record eight Academy Awards for Best Costume Design,)

and

“Style is a way to say who you are without having to speak.”

Rachel Zoe (American fashion designer, businesswoman, and writer)

Now, these quotes may take you into different directions so before you go running to Nordstrom or hot topic, let’s talk about the things you need to remember when you try to dress for success...

Growing up in the Philippines, we were a very middle class family and mom worked a at school which was mostly for rich kids. Of course being a child of a teacher, the school gave my mom a great deal for our tuition and we were able to attend school where she worked at. And you know, as a kid, I didn’t really see the difference between me and my friends not until I was older. You know how kids are, they dont care. But then in high school my classmates started wearing branded clothing, let’s just say that I was wearing off brand BUT my mom very stylish so we grew up with her dressing us up and pretty much have a decent taste, not as amazing as my mom, but we had the gist of it. And if there’s anything I’ve learned, dressing well is not that different from wearing expensive clothes. Heck, I knew my wife since we were 15 and she thought we were rich! Hahaha With that being said, here are the things to remember when you Dress for success:

It makes a good first impression
What you’re wearing dictates how people will address you
It will change your mood
It’s a step to overall self-improvement
Dress like how much you charge

Bottom line is, you dress up because you’re working. We’re already a small business, you don’t need to tell people that you’re broke by looking like a hobo. Imagine being the owner of the company and your employees come to work all sloppy and demotivated. It’ll affect your mood and your brand. So always remember, From the great Roy T. Bennett, Make improvements, not excuses. Seek respect, not attention. I would love to hear how this episode was for you so feel free to reach out! Don’t forget to subscribe, leave a review and I’ll see you on the next Wedding Video Boss podcast. Till then, play nice if you can’t win, be nice especially if you’re good looking. Bossman out.

Tyler Tervooreen - https://www.riskology.co/dress-well/

Carmine Gallo - https://www.forbes.com/sites/carminegallo/2016/08/27/why-you-should-dress-25-percent-better-than-everyone-in-the-office/#616779ee409d

Listen to the Wedding Bossness podcast here: https://linktr.ee/weddingbossness

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Get 50% for Honeybook by using our code: http://share.honeybook.com/boffovideo

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Checkout the YouTube channel for bite sized business videos: https://www.youtube.com/channel/UCs4f-7m3H2K562O3Lb01xcw/

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The Wedding Bossness Podcast hosted by Paul Santiago

BossIG: www.instagram.com/weddingbossness

BoffoIG: www.instagram.com/boffovideo

Website: www.weddingbossness.com

Special thanks to Ning Wong for the sexy headshot

Support Wedding Bossness by contributing to their Tip Jar: https://tips.pinecast.com/jar/wedding-bossness

Before you buy a camera...

Mon, 21 Jan 2019 16:01:05 -0000

Welcome to the Wedding Video Boss Podcast, I am your host, Paul Santiago and today we are going to talk about the important questions you need to ask yourself when it comes to choosing the right Camera for you!

“Money spent on good-quality gear is always money well spent.”

― Tahir Shah, In Search of King Solomon's Mines

“The less gear you use, the more you grow as a photographer. Although there are fewer options available, you'll find more creative ways to capture what you feel! In a way, all your technical options before turn into creative solutions that improve your photography even more.”

― Marius Vieth - Photographer, author

Finding the right camera is vital to what kind of story you have to tell. Here are 10 questions that I actually want to answer with you.

Lens Options
Dynamic Range?
Low Light capabilities?
Recording Format?
Camera’s Longevity?
What Type of Cards Does It Take?
Is It Practical for My Shooting Situations?
What Is the Audio Situation?
Can It Output Footage?
What Is the Crop Factor?

Most commonly used cameras for wedding videography

Panasonic gh5 - https://amzn.to/2MlEVOq
Sony A7R III - https://amzn.to/2RUMd0M
Canon 5D Mark 4 - https://amzn.to/2WaIj2S
Canon C100 Mark 2 - https://amzn.to/2FOwUQE

If you’re just starting out, you don't have to go all out. Test out the waters first. The price of the camera doesn't guarantee great footage. Make sure to put this in mind: resale value, store locations, and service proximity & service quality. Don’t forget to subscribe, thank you so much for listening and stay tuned for the next episode of the Wedding Video Boss.

Listen to the Wedding Bossness podcast here: https://linktr.ee/weddingbossness

Subscribe to Musicbed - http://share.mscbd.fm/WeddingBossness

Get 50% for Honeybook by using our code: http://share.honeybook.com/boffovideo

Canva: http://canva.7eqqol.net/OqKGW

Get 10% off of Soundstripe: https://soundstripe.grsm.io/paulsantiago

Checkout the YouTube channel for bite sized business videos: https://www.youtube.com/channel/UCs4f-7m3H2K562O3Lb01xcw/

LIKE THE PAGE! https://www.facebook.com/weddingbossness

JOIN THE GROUP! /www.facebook.com/groups/weddingbossness/

The Wedding Bossness Podcast hosted by Paul Santiago

BossIG: www.instagram.com/weddingbossness

BoffoIG: www.instagram.com/boffovideo

Website: www.weddingbossness.com

Special thanks to Ning Wong for the sexy headshot

Support Wedding Bossness by contributing to their Tip Jar: https://tips.pinecast.com/jar/wedding-bossness

The key to discovering your shooting style

Mon, 21 Jan 2019 15:59:03 -0000

What’s up friends!

Welcome to the Wedding Video Boss Podcast, I am your host, Paul Santiago and I hope you are having an awesome day so far! If you’re not and you’re feeling lost, then I have a quote for you:

"If you cant describe what you are doing as a process, you don't know what you’re doing" -W Edwards Deming

I’ve always believed that you find yourself by how you deal with failure. What it doesn’t say is that you can actually fail smart, and when it comes to a career, not everyone is experiencing the same stage of failure. So I came up with the 3 steps to help you become more effective in your wedding video career.

Find a good mentor
Work for someone else
Go out there and fail smart!

Here’s a quote from DUSTIN GRINNELL:

So if you’re a Master, are you one for life? Unfortunately, the answer is no. Once you’ve reached mastery, you’ve got to keep practicing to stay sharp. Without regular practice, the slip from Master to Journeyman is all too easy. Teachers would be wise to prevent slippage by providing refreshers. Fundamentally, it’s important to remember that we all learn by doing. If you succeed, share it. If you fail, fail smart. If you encounter a wall, smash it! Don’t forget to subscribe, thank you so much for listening and stay tuned for the next episode of the Wedding Video Boss.

Listen to the Wedding Bossness podcast here: https://linktr.ee/weddingbossness

Subscribe to Musicbed - http://share.mscbd.fm/WeddingBossness

Get 50% for Honeybook by using our code: http://share.honeybook.com/boffovideo

Canva: http://canva.7eqqol.net/OqKGW

Get 10% off of Soundstripe: https://soundstripe.grsm.io/paulsantiago

Checkout the YouTube channel for bite sized business videos: https://www.youtube.com/channel/UCs4f-7m3H2K562O3Lb01xcw/

LIKE THE PAGE! https://www.facebook.com/weddingbossness

JOIN THE GROUP! /www.facebook.com/groups/weddingbossness/

The Wedding Bossness Podcast hosted by Paul Santiago

BossIG: www.instagram.com/weddingbossness

BoffoIG: www.instagram.com/boffovideo

Website: www.weddingbossness.com

Special thanks to Ning Wong for the sexy headshot

Support Wedding Bossness by contributing to their Tip Jar: https://tips.pinecast.com/jar/wedding-bossness

The Intro

Mon, 21 Jan 2019 15:52:50 -0000

Welcome to the wedding video boss podcast where we will focus on the business side of wedding videography as well as, how I established my company looking like this.

A tall, handsome and brown gentleman.

This is why the word BOSS has a loose translation which means the business of smashing stereotypes because let’s face it, I’m no Leo Di Caprio, I’m more of like a Chow Yun Fat, Ken Watanabe kind of chameleon ;)

Which, by the way, they should have a best named businesses awards because I’m just killing it with these!

I am your host, Paul Santiago, owner of Boffo Video, a wedding videography company in Southern California. We just hit our 8th year in the business and we average about 75 weddings a year. We have grown our team to 12 shooters and editors and we’ve been featured in numerous major and minor blogs and one TV shoutout! I have been honored to speak on stage for Canon at WPPI demoing new cinema lenses and Wedding MBA in Las Vegas talking about "Getting featured".

Having done more than 500 weddings, we’ve pretty much seen every possible thing that can happen. I’m so proud to say that our portfolio is filled with different ethnicities, ceremonies, cultures, and different types of drunk people.

Since you’re already listening to this podcast, I know that you are passionate about your craft. So now, let’s talk about making money!

This podcast is by no means a propaganda against people who aren’t brown, it’s just geared to celebrate the successes of others who are almost always overlooked. I mean, let’s face it, working with wedding vendors who look like the models of the styled shoots doesn’t really speak “relatable” to me LOL

Some people have an advantage and some don’t, not just because of the way they look but also the way they talk. Cliques, awards, referrals and so on, some miss those just because of that. Social media didn’t make it easier for me because all I did was drink and eat…

I want to celebrate those who overcame this because I always felt like I needed to work twice, heck, thrice as hard, and that was my motivation. After years of studying the culture and the market, I know what it takes to sustain a business in an industry that, I felt, wasn’t built for me.

Again, I will discuss the typical stuff: how you can startup your wedding video business, how to get the right equipment, how to find your style and market them to the right audience AND try to give you as much information as humanly possible to get you where you need to go.

I hope you take this journey with me and HIT subscribe. Leave a review if it’s nice, or leave me alone if you have bad things to say. Watch out for the next episodes of the Wedding Video Boss till then, be nice especially if you’re good looking. Bossman out.

Listen to the Wedding Bossness podcast here: https://linktr.ee/weddingbossness

Subscribe to Musicbed - http://share.mscbd.fm/WeddingBossness

Get 50% for Honeybook by using our code: http://share.honeybook.com/boffovideo

Canva: http://canva.7eqqol.net/OqKGW

Get 10% off of Soundstripe: https://soundstripe.grsm.io/paulsantiago

Checkout the YouTube channel for bite sized business videos: https://www.youtube.com/channel/UCs4f-7m3H2K562O3Lb01xcw/

LIKE THE PAGE! https://www.facebook.com/weddingbossness

JOIN THE GROUP! /www.facebook.com/groups/weddingbossness/

The Wedding Bossness Podcast hosted by Paul Santiago

BossIG: www.instagram.com/weddingbossness

BoffoIG: www.instagram.com/boffovideo

Website: https://weddingbossness.com/

Special thanks to Ning Wong for the sexy headshot

Support Wedding Bossness by contributing to their Tip Jar: https://tips.pinecast.com/jar/wedding-bossness